Have you noticed that the number of followers you have seems to be decreasing day by day? Before you start changing your healthcare marketing plan from top to bottom, make sure you’re not engaging in these online habits that may increase your chance of losing followers:
Too Much Info
Did you know that there’s such a thing as updating your social media pages too much? Posting a couple of times a day could have the opposite effect and may cause some of your followers to click the unfollow button.
Keep your posts to once a day or, even better, a few times a week. This will keep your presence online active without bombarding your followers with too much information.
You’re Not Present
Being present for your followers means that you respond to direct messages, comments and questions in a timely manner so people know that you’re there.
Long Lapses in Posts
You don’t want to over-share and, in the same vein, you don’t want to under-share either. If you wait weeks between posts, or worse months, your social media account will look abandoned. Be sure you’re posting on a consistent schedule to retain your followers.
Sometimes a post is so good, you want to share it twice – but be careful. Your followers will become wary if they see the same information shared all the time.
If you’re not committing these errors and are still having issues retaining followers, contact one of our experienced healthcare marketing consultants at firstname.lastname@example.org. We’re here to help! Practice Builders provides social media marketing for doctors.