The power of online video is unmatched and still growing by leaps and bounds. People love watching videos for entertainment, insight and instruction. YouTube now gets well over 3 billion video views every day. And virtually anyone can make a video and upload it to YouTube in a matter of minutes.
Best of all, you don’t need professional equipment, expert video editing skills or expensive specialized video software. Many a successful web video has been shot directly on someone’s iPhone and uploaded straight to YouTube.
You don’t need a fancy script or storyboard. You don’t need to appear super-confident in front of the camera, either. Most video viewers are quite forgiving. Just tell your story in a way that prospective new patients can use and enjoy.
Don’t make the mistake of believing that your online video has to be slick and professionally scripted and produced like some TV commercials. In fact, most viewers will not look favorably at something that comes off looking and sounding too slick and commercial. According to survey after survey, today’s consumers distrust advertising. What they do trust is the advice of “friends” and acquaintances.
If you don’t have the time or inclination to create your own video content, consider asking Practice Builders to help you. We can script and storyboard up to 90 seconds of online video and produce a finished product for you for less than you might think. Call us at 800.679.1200.