Updating your online healthcare marketing plan to gain new followers is a great way to increase your online profile and find a new audience. But it’s always important to remember while you’re developing your online community that it’s just as important to improved your in-office practices to retain the patients you do have.
Building the reputation of your medical or dental office shouldn’t just be focused on online strategies. Here are some ways you can ensure your patients keep coming back:
Connect On Social Media
Social media isn’t just for gaining anonymous followers to raise your profile – it’s also a convenient and innovative way to get to know your patients better and connect with them. You can create posts or special offers that cater to your patients’ interests and needs or you can include certain news items that address concerns that your patients have expressed.
Build Your Online Reputation
Building an online reputation is a two-way street between you and your patients since you need to ask or encourage your patients to rate their experience with your practice online. By offering impeccable service and incentives to review your practice online, you can help remind your patients of the good service they received and also let your patients know you value their opinion, so they keep coming back.
In Office Training
You’re only as good as your team. That’s why it’s also important to offer training sessions to help your staff better their skills. Telephone and communication skills are imperative to create a welcoming atmosphere that patients want to come back to.
At Practice Builders, we offer staff training and online marketing strategies to help you gain new patients and retain the ones you already have. Contact our experienced healthcare marketing consultants at firstname.lastname@example.org for more information.