Has your practice embraced the latest patient engagement trends? Or are you still waiting for life to return to normal after COVID-19? One thing you should know for certain is that patients aren’t waiting. They’re already living a new normal … Continue reading
Patient service is arguably the most critical aspect of your medical practice to get right. Outstanding patient service can overcome poor marketing, but it is incredibly difficult (and expensive) to replace poor patient service with even the most exceptional, “delightful” … Continue reading
Quiz time, friends! What’s better than acquiring one new patient? The answer is not “acquiring two patients:” but retaining every single one of your existing patients! Having been in healthcare marketing for over 40 years, we understand the excitement that … Continue reading
A satisfied patient is your best healthcare marketing strategy. Period. If you’re a regular reader of Practice Builders’ blog, you must have noticed that we emphasize the importance of patient satisfaction and a seamless, personalized patient experience across all touch … Continue reading
Dental referral marketing (or word-of-mouth marketing) is a powerful marketing strategy and one of the best tactics for acquiring more patients and improving conversion rate. However, finding the right ways to motivate your existing patients to refer their family and … Continue reading
Whether you have just launched your chiropractor practice or have been growing steadily for years, the most important part of the growth is attracting new patients. Regardless of how exceptional of a service you perform, but “getting your brand out … Continue reading
What is the most important thing you can do to attract more patients to your practice and increase word-of-mouth referrals? The answer is: by improving your patient service. No matter how fantastic you think your products are, or how experienced … Continue reading
Every medical practice owner wants to see only positive reviews about their services. The truth is, we don’t live in a perfect world, and you will get negative feedback, however hard you try to please patients. There’s no way around … Continue reading
Ever wondered what makes your patients satisfied? Low price? Glamorous waiting area? Convenient parking? Flexible appointment slots? Healthcare providers and marketers have been struggling with the answer to this question for decades, and for almost as long, marketing experts have … Continue reading
Do you often find yourself thinking of ways to increase your patient volume? In a perfect world, you wouldn’t have sleepless nights over unproductive marketing campaigns or worry about spending a fortune to attract more patients and achieve a healthier … Continue reading
Building strong relationships with patients is something every medical practice must focus on to succeed. After all, without strong relationships, patients will not like to visit you, there will not be any revenue, and there will not be any medical … Continue reading
As a healthcare marketer, you could be armed with a toolbox brimming with the most sophisticated healthcare marketing strategies in the world – but the truth is, to grow your medical practice, you have two essential tactics at your disposal … Continue reading
Your medical practice will make more revenue if your patients are happier. But how do you keep your patients happy and satisfied? How do you even know what your patients like or dislike about your services? Ask them. Asking for … Continue reading
Assuming you have understood the importance of patient reviews, it’s time to get down to the real stuff: creating a doctor review marketing strategy for your medical practice. Want to know what makes patient reviews so crucial for your medical … Continue reading
It wasn’t long ago when every medical practice claimed that the key to gaining and retaining patients was the quality of service they delivered. But now things have changed. Now, an even more critical success factor has emerged: patient experience … Continue reading
Responding to online patient reviews on Facebook, Healthgrades, Yelp and Google is extremely important for medical practice owners to stay connected with patients and protect their online reputation. However, we know you have plenty of questions about responding to patient … Continue reading
Not too long ago, physicians claimed that the key to winning and retaining patients was in the quality of the services they delivered. But now, things have changed. Providing the best patient experience is an even more critical success factor … Continue reading
Online reviews are reliable and one of the most effective ways to drive potential patients to your medical practice. Sure, you can spend hundreds or thousands of dollars trying to take your practice to the top of search engine results … Continue reading
If you are a doctor or work in medical practice, you have probably asked yourself these three agonizing questions: Why are our patients leaving for competitors? What are we doing wrong? How can we improve our level of patient service? … Continue reading
As a healthcare marketer, it is easy to talk about your products and services. You know how amazing your staff is and how effective your services are, and you enjoy conveying that to your target audience through your website content … Continue reading
Getting your services in front of the right target audience is vital. In order to do this, you need to start by understanding who your potential patients are and why they are likely to choose your practice over your competitors. … Continue reading
“Products are designed in factories, but brands are made in mind,” said branding leader Walter Landor. It is easy to calculate the physical value of your products and services, but your customers’ perception is what really determines the value your … Continue reading
In a world where your competitors are just a click away, meeting and exceeding patient expectations is the new marketing mantra. Today’s patients have access to an endless amount of information about your cosmetic surgery practice and the unique services … Continue reading
Though the answer may sound obvious to many of you, the question is still worth asking: What do we mean by patient satisfaction? Simply put, patient satisfaction is an indicator of how well the patient is being treated at your … Continue reading
