6 Steps to a Foolproof Doctor Review Marketing Strategy

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6 Steps to a Foolproof Doctor Review Marketing Strategy

Assuming you have understood the importance of patient reviews, it’s time to get down to the real stuff: creating a doctor review marketing strategy for your medical practice. Want to know what makes patient reviews so crucial for your medical … Continue reading

5 Strategies to Improve Patient Experience

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5 Strategies to Improve Patient Experience

It wasn’t long ago when every medical practice claimed that the key to gaining and retaining patients was the quality of service they delivered. But now things have changed. Now, an even more critical success factor has emerged: patient experience … Continue reading

Handling Patient Reviews: Your Top 8 Questions Answered

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Handling Patient Reviews: Your Top 8 Questions Answered

Responding to online patient reviews on Facebook, Healthgrades, Yelp and Google is extremely important for medical practice owners to stay connected with patients and protect their online reputation. However, we know you have plenty of questions about responding to patient … Continue reading

Why Should Improving Patient Experience Be Top Priority for Doctors?

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Why Should Improving Patient Experience Be Top Priority for Doctors?

Not too long ago, physicians claimed that the key to winning and retaining patients was in the quality of the services they delivered. But now, things have changed. Providing the best patient experience is an even more critical success factor … Continue reading

5 Side Effects of Poor Patient Service

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5 Side Effects of Poor Patient Service

Patient service is arguably the most critical aspect of your medical practice to get right. Outstanding patient service can overcome poor marketing, but it is incredibly difficult (and expensive) to replace poor patient service with even the most exceptional, “delightful” … Continue reading

Online Patient Reviews: The Ultimate Guide for Medical Practice Owners

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Online Patient Reviews: The Ultimate Guide for Medical Practice Owners

Online reviews are reliable and one of the most effective ways to drive potential patients to your medical practice. Sure, you can spend hundreds or thousands of dollars trying to take your practice to the top of search engine results … Continue reading

Why Do Patients Leave Your Medical Practice?

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Why Do Patients Leave Your Medical Practice?

If you are a doctor or work in medical practice, you have probably asked yourself these three agonizing questions: Why are our patients leaving for competitors? What are we doing wrong? How can we improve our level of patient service? … Continue reading

Why Patient Testimonials Matter in Growing Your Healthcare Practice

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Why Patient Testimonials Matter in Growing Your Healthcare Practice

As a healthcare marketer, it is easy to talk about your products and services. You know how amazing your staff is and how effective your services are, and you enjoy conveying that to your target audience through your website content … Continue reading

Are You Targeting the Right Patients?

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Are You Targeting the Right Patients?

Getting your services in front of the right target audience is vital. In order to do this, you need to start by understanding who your potential patients are and why they are likely to choose your practice over your competitors. … Continue reading

What Is Brand Perception and How Does it Impact Your Bottom Line?

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What Is Brand Perception and How Does it Impact Your Bottom Line?

“Products are designed in factories, but brands are made in mind,” said branding leader Walter Landor. It is easy to calculate the physical value of your products and services, but your customers’ perception is what really determines the value your … Continue reading

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