In the ever-evolving landscape of the healthcare industry, effective marketing is crucial for practices to thrive. As the demand for healthcare services grows, so does the need for innovative and strategic approaches to connect with patients and stand out in … Continue reading
The right marketing strategy for your healthcare company can greatly boost its presence and grow its customer base. A strategy built on solid principles and executed properly can generate a huge return on investment. Even if you plan to hire … Continue reading
Healthcare has historically been among the slowest industries to embrace new marketing strategies, but the pandemic has changed that. Take telehealth for example. Since the pandemic, use of telehealth virtual care has soared 38 times higher than before COVID-19. Consumers … Continue reading
One of the greatest challenges faced by mental health practices is how to attract more patients and build a stronger client base through healthcare marketing. Marketing mental health services starts with creating a marketing plan. Building a solid mental health … Continue reading
Today, healthcare social media marketing is a necessity if you want your practice to remain competitive and relevant to healthcare consumers. During the COVID-19 pandemic, for example, social media served as an important source of information for consumers. One study … Continue reading
Better Content Marketing for Medical Practices When it comes to finding the best healthcare content strategy, you need a plan for choosing the right medium and messaging. You must decide whether you should create a blog post or a web … Continue reading
Your healthcare SEO tool kit would be useless without keywords, much like a hammer without nails. Keywords are those words and phrases designed to engage your most desirable consumers on their own search terms. When done correctly, keywords draw prospective … Continue reading
There was a time, not long ago, when the Internet and smartphones had not yet put the whole world at our fingertips. Back then, the challenge of finding a new doctor sounded something like this: Ann: Do you happen to … Continue reading
Healthcare marketing trends have changed dramatically since the advent of the Internet as a global communications network in the 1990s. In 2020, the COVID-19 pandemic created several new marketing trends that continued to play a major role in healthcare marketing … Continue reading
If you are just setting up your medical practice, it can be hard to know where to focus your efforts on achieving your business goals. After all, having read so much about social media, content marketing, online reputation management, and … Continue reading
Do you wish more of your patients would stay devoted to your medical practice? If yes, then you are not alone! The easiest (and surest) way to grow your medical practice is by retaining patients. Doing so may be easier … Continue reading
Dental office marketing is changing at a meteoric rate, making it difficult for dental practice marketers to keep up with the latest healthcare marketing standards. In fact, according to a survey, almost 76% of marketers think that marketing guidelines and … Continue reading
Increase patient volume. Boost website traffic. Launch new services. Improve brand awareness. Strengthen online reputation. These are all examples of healthcare marketing goals. But “goals” is rather a vague term. If you genuinely want to set goals, you have to … Continue reading
Have you ever thought about a healthcare world without marketing? Without hospital marketing, how will: Medical practices exist? Patients know what services are available on the market, the cost of particular services and where to obtain them? The answer is … Continue reading
Over the last few years, online reviews for doctors have become a non-negotiable part of every medical practice and healthcare marketer’s arsenal. The number of third-party review sites has grown, and the rate at which patients are writing and referencing … Continue reading
Getting the word out about your healthcare practice is one way to make sure it succeeds. Indeed, many aspects of your medical practice may depend on it. And what better way to promote your brand than to come up with … Continue reading
Whether you are starting out with your dental practice or you own a well-established facility, this question will always arise at some point: “Should I do my digital marketing in-house or through a dental practice marketing agency?” Building an in-house … Continue reading
You often hear that the world of healthcare marketing is changing. It is true, but shouldn’t we all be looking at this statement a little differently? The world of healthcare marketing has already changed. It is not a matter of … Continue reading
Does this situation sound familiar to you? You have been successfully growing your medical practice through word-of-mouth referrals and retaining existing patients; you have a healthy online reputation, experienced staff and things are going very well. However, you have lately … Continue reading
The world of healthcare marketing is growing increasingly competitive with each passing day. It has become more important than ever to have a foolproof plan in place to grab the attention of new patients, give them reasons to stick around … Continue reading
Businesses, including healthcare institutions, all around the world are making a strong return from influencer marketing, generating close to $6.50 in revenue for each $1 spent. In addition, influencer marketing is said to be among the fastest-growing online marketing channels, … Continue reading
Medical practices are built around their patients. Attracting more patients and understanding their value is by far the most important thing that impacts a practice’s viability and sustainability. While driving traffic to your practice website is essential, only a handful … Continue reading
Like all other businesses, medical practices must implement healthcare marketing strategies for accomplishing their long-term and short-term goals. Most medical practices implement a mix of different marketing strategies with an aim to increase their cash flow, get an edge over … Continue reading
Patients trust doctors with their health. When we think about the patient-doctor relationship in this light, we realize just how important it is for the relationship to be a healthy one. When the relationship is strong, your patient’s health will … Continue reading
The number of dental practices in the United States is growing at an exponential pace, thus increasing the competition between practices. You must have seen new dental clinics pop up in your area, promising a variety of unique services and … Continue reading
In today’s fast, cutthroat business environment, marketing is breaking new ground as customer data continues to grow at a remarkable pace. Technology is evolving faster than we can keep up. Healthcare marketers are spending a sizable portion of their total … Continue reading
Word-of-mouth marketing continues to be one of the most effective marketing strategies for healthcare marketers. According to a Nielson study, nearly 92 percent of people trust recommendations from their family and friends more than other forms of advertising. Using word-of-mouth … Continue reading
Whether you are managing a small dental practice or running a big hospital with multiple physical locations, you just cannot deny the importance of local search ranking of your dental practice on Google. Local SEO is critical to smaller dental … Continue reading
There is a lot of information available about how to attract new patients to your medical practice, but not much thought is given to patient retention. What most medical professionals do not seem to realize is that retaining a patient … Continue reading
You have been a healthcare marketer for a while. You have been writing about your services on various social media platforms, trying paid ads, updating your website, spending a fortune on traditional advertising and attending all kinds of online networking … Continue reading
While there are many advantages of digital marketing, users’ short attention span is not one of them. Since the rise of smartphones and other gadgets, the average attention span of human beings has fallen from 12 seconds to eight seconds. … Continue reading
The path of starting a medical practice is paved unevenly, with many obstacles to jump. Medical practice owners are tasked with taking an idea from the early stages all the way through to online reputation management, marketing, patient care and … Continue reading
Most practice owners and healthcare marketers know that it takes money to make money. It is a given that you must invest in advertising and marketing your practice in order to raise awareness among potential and future patients. If you … Continue reading
Without high-quality leads, your medical practice will most certainly collapse. Leads are the potential patients who can become regular patients and ambassadors of your practice if you play your game right. Sure, a practice may have several key goals, but … Continue reading
With the rise of the Internet, medical practices have to change the way they manage their online reputation. A massive amount of information gets shared on the Internet every day, which makes it very difficult to monitor what is being … Continue reading
Healthcare Marketing is essential to the success of any business, and medical practices are no exception. For a medical practice to grow, a doctor should see 30 to 50 new patients every month. Moreover, to attract new patients, a practice … Continue reading
To start with, here are the key stats you must know about the importance of including visual content in your healthcare marketing plan in 2018: Nearly 37 percent of marketers said visual marketing was important for their business, second only … Continue reading
Your medical practice’s positive reputation is one of its greatest assets. A strong reputation will differentiate your practice from the competition, and patients will pay a premium to consult a reliable healthcare professional they can trust. In the past, a … Continue reading
Consider this: More than 65 percent of people are visual learners. Around 90 percent of the information that our brain processes is visual. Messages conveyed using graphics and visuals are 43 percent more effective. Most people have an innate psychological … Continue reading
All healthcare marketers understand the importance of having an attractive website and getting regular traffic. However, website traffic is only half the battle. The challenge is making your visitors stay on your dental practice website long enough to find out … Continue reading
With 2017 almost in the rear-view mirror, it is time to start thinking about how your healthcare marketing strategy will evolve in 2018. It is a wise thing to step back for a moment, analyze the success of last year’s … Continue reading
Earlier this year, Instagram reached an astounding 700 million active users, 400 million of whom are daily users. Many medical practices have adopted Instagram as one of their crucial revenue-generating tools. Today. Instagram has more than 1 million advertisers and … Continue reading
The data is convincing. Blogging rules! With more than 330 million people reading blog posts at any given time, studies reveal that 70 percent of readers would rather learn about your plastic surgery practice or service through blogs rather than … Continue reading
Patient reviews are powerful. They are quite influential. Patient reviews are the cornerstones for building a strong online reputation for dentists. Simply put, online reviews tell the world what your patients think of your dental practice. If the online reviews … Continue reading
For any medical practice with an online presence, the goal is to rank high in search engine results. If your website lands anywhere past the second page of Google, potential customers are unlikely to find it in their search. So, … Continue reading
Without high-quality leads, your medical practice will most certainly collapse. Leads are the potential patients who can become regular patients and ambassadors of your practice if you play your game right. Sure, a practice may have several key goals, but … Continue reading
When most people hear about search engine optimization (SEO), they think of researching keywords and building links. While this is somewhat correct, that is not all there is to modern SEO. These days, analytics and content play a significant role … Continue reading
Are you flushing your precious marketing dollars down the drain? If you cannot track how much revenue you are generating from the various marketing activities, you may end up wasting A LOT of money on activities that will never yield … Continue reading
Google’s latest local search update has highlighted the importance of online reviews in a customer’s decision-making process. Your practice’s online reviews are one of the most reliable ways for potential patients to determine whether your practice is good or not. … Continue reading
Before we start, here’s some food for thought: 65 percent of a company’s new business comes from referrals. Customers are four times more likely to try a new business or product when referred by a friend. A referred customer is … Continue reading
Just as we set goals in our personal life to improve our health, pay more attention to finances or devote more time to our relationships, a medical practice should focus on short- and long-term goals in order to be successful. … Continue reading
How can you market your hospital clients and increase your patient base more effectively? There isn’t one single way to answer this question. While marketing hospitals requires brand-building or sales support, it also takes more, much more. It should also … Continue reading
Marketing is crucial for any industry, and healthcare industry is no exception. Whether you are a big hospital or private practice, creating and implementing an effective marketing plan will help to attract new patients, retain the existing ones and maintain … Continue reading
For healthcare professionals, social media is like a double-edged sword. It is an opportunity to connect with potential and existing patients, discover business opportunities and seek professional advice. It is also a place to network with peers and find job … Continue reading
Untrained staff can unconsciously reduce patient appointments and severely damage your practice’s revenue. There are hundreds of examples of practices where customer service is the highest priority, yet the staff cannot schedule more than 50 percent of new patients who … Continue reading
The healthcare sector is evolving rapidly. Today’s patients are more concerned about the quality of treatment they receive rather than the proximity of the practice. As the priorities of patients change, there’s a greater need for doctors to engage with … Continue reading
Marketing your chiropractic practice may feel like a pain in the neck, but it’s necessary if you want to remain competitive and attract new patients to your office. We’ve got your back with five ideas you can use to market … Continue reading
Marketing your medical practice is mandatory if you want to maintain a healthy business. But it isn’t as daunting as it sounds. In fact, many of the tasks you and your staff do on a regular basis contribute to your … Continue reading
Patient experience is a critical portion of your healthcare practice’s success in 2017. If you aren’t scoring high on patient satisfaction surveys (that payers distribute to patients) you won’t get reimbursed. Because your patients’ full experience is comprised of many … Continue reading
Patient compliance is a challenging issue for the medical professional. Your desire to help your patients succeed is often derailed when they don’t do their part. Get a jump-start in January and use the New Year’s motivating force to your … Continue reading
You’re in a prime spot as a medical professional ringing in the new year because your patients are likely setting some health goals for 2017. This is your chance to step up to the plate and capitalize on those fresh … Continue reading
Those New Year’s goals you set for your medical practice are a great motivating force, but at some point you may hit that proverbial wall and lose the drive to move forward. Because your practice’s success is too important to … Continue reading
The start of a new year is the perfect time to implement fresh goals in your healthcare practice. But don’t set yourself up for defeat by setting obscure goals or laying out objectives that aren’t obtainable. Use these five tips … Continue reading
Creating social media and blog posts that showcase your expertise and address patients’ medical questions and concerns is a large part of any healthcare marketing strategy. Although it’s important to showcase your practice’s expertise and keep the information relevant to … Continue reading
Have you waited in your waiting room lately? You should. In fact, that’s one of the best ways to find out what your waiting room experience is really like. If you’re wondering why this is such a big deal, waiting … Continue reading
When it comes to healthcare, patients want to know they are getting the best and prefer going to physicians someone they trust has recommended to them. Here are some ways to increase your number of patient referrals. 1. Gather information. … Continue reading
With all the demands of your rigorous schedule, seeing one patient after another, the constant clamor for your attention can get to be too much. To take care of yourself, and therefore enable you to take better care of your … Continue reading
As a medical professional, retiring is not as simple as riding off into the sunset. You may well get to that sunset ride, but to make sure it’s undisturbed by any loose ends –particularly any that could lead to allegations … Continue reading
Healthcare marketing helps you nurture relationships with existing patients and help new patients find you. The concept is simple enough, but with all the forms of media out there, it can be overwhelming to know how to get into action. … Continue reading
How your patients experience your practice is a foundational aspect of your healthcare marketing strategy. A snappy website may help get patients through your doors, but whether or not you retain them and they are willing to recommend your practice … Continue reading
Hashtags are still relatively new to social media, but they’ve gained more importance the longer they’ve been around. Hashtags can also be used across all social media networking platforms – from Twitter to Instagram to Facebook – and while they … Continue reading
Are you struggling with your medical or dental practice’s overall online marketing plan? It may be because you haven’t developed your brand yet. Creating a brand for your business, be it retail or healthcare, will help direct your company and … Continue reading
If you have a mobile site for your healthcare practice (and in 2016, you definitely should!), it’s important to think about mobile logistics when you’re creating content as part of your healthcare marketing strategy. Because of the dynamics of mobile … Continue reading
Do you have a content strategy in place for your healthcare practice? Even in 2016, content still ranks high as an effective healthcare marketing strategy. If you’re looking for ways to use content to draw potential patients to your website, … Continue reading
We all need a little help sometimes. Creating and developing healthcare marketing strategies yourself is an excellent way to find direction and a mission for your practice. But executing that marketing plan can involve more work than you can afford … Continue reading
Healthcare advertising is part of many healthcare marketing strategies because it’s a targeted approach that can help you find the patients you want. Advertising on social media is an effective strategy for promoting your medical or dental practice online and … Continue reading
Mindfulness and “being present” are popular catch-phrases. You probably see these terms and ideas come up a lot in both medical and lifestyle content. There’s definitely something to be said about remaining “in the moment,” and this is a strategy … Continue reading
Did you know that Practice Builders offers public relations services as part of our healthcare marketing plans and solutions? Public relations strategies can help you reach out to a wider audience. Not only can you focus on potential patients within … Continue reading
The main reason for starting an online healthcare marketing strategy is to attract patients from the wide audience pool that is the Internet. Getting visitors to your healthcare practice’s website is one thing, but how can you convert those visitors … Continue reading
When the legendary music artist Prince passed away this past Thursday, we learned about it through social media. Almost everyone was expressing their sadness and condolences online, from friends and family to local businesses. Social media has quickly become a … Continue reading
When you want to develop your healthcare practice’s social media accounts, you want to make sure it’s professional so you can build your brand and attract new patients, followers and referrals. To maintain your online reputation, it may seem like … Continue reading
If you’ve researched online marketing or healthcare Internet marketing ideas, you’ve also probably come across the term “brand loyalty.” While this is definitely a business term, it can also be applied to your medical, dental or veterinary practice. Building a … Continue reading
With the Affordable Care Act, many young people in the United States are able to stay on their parent’s healthcare insurance until they turn 26. However, after that, many millennials are opting out of insurance coverage, healthcare included. It’s obvious … Continue reading
Teaser: Your average patient in 2016 is likely to be an active social media user with more than 300 social media connections. According to Pew Research, nine out of ten American adults now use the Internet regularly. And that figure … Continue reading
When it comes to online healthcare marketing, social media networking sites are currently the most popular strategy for promoting your medical or dental practice to reach new patients. So if you’ve been working on your healthcare marketing plan, it probably … Continue reading
It’s important for all doctors and dentists to put their practice online to help patients and potential patients find their healthcare practice. Having your own website is an important first step in your healthcare marketing strategy, but it’s also important … Continue reading
Did you know that 62% of companies in the U.S. used infographics in 2014 compared to just half in 2013? In the same survey, another 26% of companies stated that they planned to use infographics in 2015 as part of … Continue reading
“Branding” may seem like a marketing term that’s only for big businesses. But when it comes to marketing on the Internet, branding is important for small and large business alike – and it’s just as important when it comes to … Continue reading
It’s no longer just hospitals that are buying up healthcare practices. Today, it’s health insurers, practice management companies, private equity firms and venture capitalists. They may offer you generous upfront bonuses, long-term contracts and other financial incentives. What they cannot … Continue reading
Having social media networking accounts for your medical or dental practice is a great healthcare marketing strategy, but in order for it to be effective, you need to ensure that you have an audience. It can sometimes feel like an … Continue reading
In 2015, ensuring that your healthcare marketing strategies are in line with current technological and digital trends is essential in order to stay relevant and to make sure that your online marketing is effective. In a previous blog, we’ve discussed … Continue reading
When developing healthcare marketing strategies for your social media accounts, one of the first questions you probably have is, “How often should I post”? There isn’t one definitive answer. Scheduling your social media updates can depend on a variety of … Continue reading
It may seem like social media accounts you use for your healthcare practice and the ones you have for personal use can be run totally separately, but in a time where everything is connected and anyone can look up anyone … Continue reading
We’ve created quick cheat sheets for doctors and dentists to improve their use of social networking sites like Twitter and Facebook to meet their healthcare Internet marketing goals. There’s one more that we’d like to cover because, unlike Twitter and … Continue reading
Using social networking sites is an easy and modern way to market your medical, dental or veterinary practice. Since many healthcare practices are using social media as part of their healthcare marketing strategy, it’s important to understand the basics of … Continue reading
Doctors and dentists who wish to increase patient demand or stay in high demand in 2016 must use an armamentarium of healthcare practice marketing strategies to engage and attract healthcare consumers where they live. And where they live is on … Continue reading
Since the rise of Facebook, social media networks continue to grow and expand. If you’re using social media as part of your healthcare marketing strategy, it’s important to understand the new social networking sites that launch and how they can … Continue reading
Now that more patients face rising out-of-pocket healthcare costs due to higher premiums and higher deductibles, more are searching the Internet for medical care, comparing reviews, practitioners and practices before they make buying decisions. Like it or not, today’s healthcare … Continue reading
Using social media as part your healthcare marketing strategy is an effective way to generate interest in your healthcare practice and connect with your patients. Even if you use social media in your personal life, there are different strategies to … Continue reading
In a constantly evolving technological world, it’s important to keep the website for your medical or dental practice up-to-date. And while updating an outdated practice website is a solid healthcare marketing strategy, there are important steps to remember to ensure … Continue reading
