10 Personalized, Effective Marketing Strategies in Healthcare

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10 Personalized, Effective Marketing Strategies in Healthcare

Healthcare has historically been among the slowest industries to embrace new marketing strategies, but the pandemic has changed that. Take telehealth for example. Since the pandemic, use of telehealth virtual care has soared 38 times higher than before COVID-19. Consumers … Continue reading

9 Marketing Strategies for Mental Health Services

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9 Marketing Strategies for Mental Health Services

One of the greatest challenges faced by mental health practices is how to attract more patients and build a stronger client base through healthcare marketing. Marketing mental health services starts with creating a marketing plan. Building a solid mental health … Continue reading

Grow Your Healthcare Brand with These Social Media Tips

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Grow Your Healthcare Brand with These Social Media Tips

Today, healthcare social media marketing is a necessity if you want your practice to remain competitive and relevant to healthcare consumers. During the COVID-19 pandemic, for example, social media served as an important source of information for consumers. One study … Continue reading

Why a Local Keyword Strategy is Important for Healthcare Practices

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Your healthcare SEO tool kit would be useless without keywords, much like a hammer without nails.  Keywords are those words and phrases designed to engage your most desirable consumers on their own search terms. When done correctly, keywords draw prospective … Continue reading

How Patients Choose Doctors and Why It’s Important for Marketing?

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There was a time, not long ago, when the Internet and smartphones had not yet put the whole world at our fingertips. Back then, the challenge of finding a new doctor sounded something like this: Ann: Do you happen to … Continue reading

5 Top Marketing Trends for Healthcare Practices in 2022

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5 Top Marketing Trends for Healthcare Practices in 2022

Healthcare marketing trends have changed dramatically since the advent of the Internet as a global communications network in the 1990s. In 2020, the COVID-19 pandemic created several new marketing trends that continued to play a major role in healthcare marketing … Continue reading

5 Foolproof Dental Office Marketing Strategies To Attract More Patients

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5 Foolproof Dental Office Marketing Strategies To Attract More Patients

Dental office marketing is changing at a meteoric rate, making it difficult for dental practice marketers to keep up with the latest healthcare marketing standards. In fact, according to a survey, almost 76% of marketers think that marketing guidelines and … Continue reading

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