Why Is Avoiding Unethical Healthcare Marketing Best for You?

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Why Is Avoiding Unethical Healthcare Marketing Best for You?

Healthcare marketing is one job that is never done. There are always new campaigns to create and launch. New tricks to master and roll out. And new targets to chase down. The pressure that comes with seeing a return on … Continue reading

How to Improve Physician Social Media Marketing ROI

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How to Improve Physician Social Media Marketing ROI

You have implemented a physician social media marketing strategy – but is it useful? Quantifying the return on investment (ROI) for social media campaigns is difficult for healthcare marketers. While many medical practices are increasing their presence and investments on … Continue reading

1Principles of Ethical Marketing

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1Principles of Ethical Marketing

Did you know that almost 92 percent of millennials are more likely to buy products from ethical brands? Or that nearly 82 percent of customers believe ethical brands outperform brands that lack ethics? These are some of the many findings … Continue reading

10 Principles of Good Website Design for Healthcare Practices

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10 Principles of Good Website Design for Healthcare Practices

A website can’t succeed by excelling just in content or design. It also needs to have an appealing layout that feeds into its user experience and functionality and complements your content. Your website also needs to communicate with your target … Continue reading

Healthcare SEO: 7 Ways to Improve Rankings of Your Website

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Healthcare SEO: 7 Ways to Improve Rankings of Your Website

When most people hear about search engine optimization (SEO), they think of researching keywords and building links. While this is somewhat correct, it is not all there is to modern healthcare SEO. These days, analytics and content play a significant … Continue reading

Why Online Reputation Management Is Essential for Medical Practices

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Why Online Reputation Management Is Essential for Medical Practices

A strong reputation is essential in today’s healthcare marketplace. It is what enables you to attract and retain patients and sets you apart from your competitors. As such, it is worth a lot of money. In fact, according to studies, … Continue reading

6 of the Best Healthcare Digital Marketing Strategies

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6 of the Best Healthcare Digital Marketing Strategies

There are so many healthcare digital marketing strategies, and sometimes it can be overwhelming when you are trying to decide which one to choose. Marketers looking for the best digital marketing strategy need to have a clear understanding of their … Continue reading

7 Ways Physicians Can Do Social Media Marketing

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7 Ways Physicians Can Do Social Media Marketing

The popularity of social networks is at its peak. According to a report, social media platforms are the most relevant advertising channels for almost 50 percent of Gen Z and 42 percent of millennials. Even for the healthcare industry, social … Continue reading

The ‘Secret’ Doctor Healthcare Marketing Strategy That Will Make or Break Your Practice

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The 'Secret'’' Doctor Healthcare Marketing Strategy That Will Make or Break Your Practice

There is a secret healthcare marketing strategy we have seen over the years that makes and breaks more medical practices than any other approach. The reason we call it is “secret” is not that hardly anyone knows about it, but … Continue reading

5 Healthcare SEO Techniques for Higher Ranking in 2020 and Beyond

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5 Healthcare SEO Techniques for Higher Ranking in 2020 and Beyond

When it comes to search engine optimization (SEO) techniques, change is the only constant. For most medical practices, it is difficult to stand firm on this ever-changing ground, when the rules are changing faster than you have a chance to … Continue reading

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Get Your Healthcare Practice’s Website Mobile-Ready

When it comes to search engine optimization (SEO) techniques, change is the only constant. For most medical practices, it is difficult to stand firm on this ever-changing ground, when the rules are changing faster than you have a chance to … Continue reading