How Crucial is Sentiment Analysis in Healthcare

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How Crucial is Sentiment Analysis in Healthcare

Want to know how your patients really feel about you and your practice? Try patient sentiment analysis, the latest buzz phrase in healthcare. Sentiment analysis is a research method that gauges patient satisfaction with the health services they have received. … Continue reading

Why is Credentialing Important to Growing a Medical Practice?

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How Telehealth Services Can Improve Patient Outcomes

Imagine this scenario. You hire a new physician and he prescribes the wrong medication to one of your patients. The patient has a severe adverse reaction and sues the new doctor for malpractice. You later discover that he was not … Continue reading

10 Personalized, Effective Marketing Strategies in Healthcare

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10 Personalized, Effective Marketing Strategies in Healthcare

Healthcare has historically been among the slowest industries to embrace new marketing strategies, but the pandemic has changed that. Take telehealth for example. Since the pandemic, use of telehealth virtual care has soared 38 times higher than before COVID-19. Consumers … Continue reading

How to Measure Your SEO Performance Across Locations

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How to Measure Your SEO Performance Across Locations

Multi-location healthcare practices face several challenges when defining their local SEO strategies and evaluating their SEO performance. You can’t manifest scalable growth without a strategy for evaluating location-specific SEO performance. This is particularly true of multi-location practices, who should measure … Continue reading

How Telehealth Services Can Grow Your Practice

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How Telehealth Services Can Grow Your Practice

Marketing Telehealth Services in the Age of COVID During the height of the COVID-19 crisis, telemedicine and telehealth services took off like rockets and emerged as popular, practical alternatives for delivering quality care and improving healthcare practice operations. Although telemedicine … Continue reading

The Best Marketing Strategies for Concierge Medicine

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The Best Marketing Strategies for Concierge Medicine

Have you considered starting a concierge medicine practice? Because this healthcare model is still not mainstream, many patients may not be aware that retainer-based care is an option for them. That’s why marketing is critical for concierge medical practices. Marketing … Continue reading

13 Dental Marketing Strategies with High ROIs

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13 Dental Marketing Strategies with High ROIs

Today’s patient prospects crave making connections and the last thing they want is to be bombarded with traditional cheesy sales tactics and messaging online. Instead, your strategic dental marketing strategies should help you communicate more effectively and build relationships with … Continue reading

How to Stay Patient Centric While Marketing in Healthcare Industry

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How to Stay Patient Centric While Marketing in Healthcare Industry

In case you haven’t been paying attention, the healthcare industry is going through a period of rapid change driven primarily by the consumerization of healthcare. Doctors are learning that they need to come down off their pedestals and patients are … Continue reading

Crucial Tips to Reduce Long Patient Wait Times

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Crucial Tips to Reduce Long Patient Wait Times

Do you still refer to your reception area as the “waiting room”? If so, you might have a serious problem with patient satisfaction at your practice. It has been well-established that longer patient waiting times negatively impact patient satisfaction. Long … Continue reading

Effective Ways to Promote Your Healthcare Product with Digital Marketing

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Effective Ways to Promote Your Healthcare Product with Digital Marketing

Selling health-related products has become commonplace for dentists, dermatologists, cosmetic surgeons, and even family medicine practitioners. Although many healthcare practices that sell products have mastered the art of in-office promotions, few have had success at marketing products online. If you … Continue reading

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