The right marketing strategy for your healthcare company can greatly boost its presence and grow its customer base. A strategy built on solid principles and executed properly can generate a huge return on investment. Even if you plan to hire … Continue reading
Want to know how your patients really feel about you and your practice? Try patient sentiment analysis, the latest buzz phrase in healthcare. Sentiment analysis is a research method that gauges patient satisfaction with the health services they have received. … Continue reading
Imagine this scenario. You hire a new physician and he prescribes the wrong medication to one of your patients. The patient has a severe adverse reaction and sues the new doctor for malpractice. You later discover that he was not … Continue reading
Healthcare has historically been among the slowest industries to embrace new marketing strategies, but the pandemic has changed that. Take telehealth for example. Since the pandemic, use of telehealth virtual care has soared 38 times higher than before COVID-19. Consumers … Continue reading
Multi-location healthcare practices face several challenges when defining their local SEO strategies and evaluating their SEO performance. You can’t manifest scalable growth without a strategy for evaluating location-specific SEO performance. This is particularly true of multi-location practices, who should measure … Continue reading
Marketing Telehealth Services in the Age of COVID During the height of the COVID-19 crisis, telemedicine and telehealth services took off like rockets and emerged as popular, practical alternatives for delivering quality care and improving healthcare practice operations. Although telemedicine … Continue reading
Have you considered starting a concierge medicine practice? Because this healthcare model is still not mainstream, many patients may not be aware that retainer-based care is an option for them. That’s why marketing is critical for concierge medical practices. Marketing … Continue reading
Today’s patient prospects crave making connections and the last thing they want is to be bombarded with traditional cheesy sales tactics and messaging online. Instead, your strategic dental marketing strategies should help you communicate more effectively and build relationships with … Continue reading
In case you haven’t been paying attention, the healthcare industry is going through a period of rapid change driven primarily by the consumerization of healthcare. Doctors are learning that they need to come down off their pedestals and patients are … Continue reading
Do you still refer to your reception area as the “waiting room”? If so, you might have a serious problem with patient satisfaction at your practice. It has been well-established that longer patient waiting times negatively impact patient satisfaction. Long … Continue reading
Selling health-related products has become commonplace for dentists, dermatologists, cosmetic surgeons, and even family medicine practitioners. Although many healthcare practices that sell products have mastered the art of in-office promotions, few have had success at marketing products online. If you … Continue reading
How to do a Competitive Market Analysis in Healthcare If you really want to take your healthcare practice marketing to the next level, you must build a deeper understanding of your competitors’ strengths and weaknesses. To that end, performing a … Continue reading
If you are a physician, dentist, or other healthcare provider in today’s digital world, you have numerous ways to connect with and engage current and future patients. Health practices across the country use many different marketing strategies to communicate their … Continue reading
One of the most frequently asked questions in today’s medical clinic marketing is “How do I determine a digital marketing budget for my practice?” It’s a question we’ve been asked by at least half of the 16,000+ healthcare practitioners we’ve … Continue reading
Quality Content Marketing for Doctors and Google E-A-T When it comes to content marketing for medical practices and the quality of healthcare websites, you should know that Google has exceptionally high standards. In a nutshell, Google expects healthcare content providers … Continue reading
Medical content marketing helps your healthcare practice attract new patients, engage current patients, and gain recognition as a thought leader in your medical specialty and community. If your healthcare practice hasn’t yet used content marketing as part of your overall … Continue reading
You may have heard about patient personas, but do you have any idea what they are? Let’s say you were involved in a process that included gathering facts, asking pointed questions to patients and using their answers to make a … Continue reading
Who is Gen Z? Gen Z includes adults born between 1997 and 2012. They make up 27% of the U.S. population, or about 72 million people. As the oldest members of this new generation of consumers are just turning 25, … Continue reading
Have you ever considered investing in healthcare Facebook ads? Or thought about those Instagram ad campaigns that drive conversions? If you’re not taking paid social media advertising seriously this year, you’re missing a massive opportunity to attract new audiences, increase … Continue reading
Few adults would argue with the importance of regular dental visits in 2022. According to a survey by Delta Dental Plans Association, 93 percent of Americans planned to visit the dentist in 2021. Now that the COVID-19 crisis is easing, … Continue reading
We humans are visual creatures. What we see typically has a far greater impact on us than what we read or say. That’s why successful, effective infographics are so important for reaching your patient prospects in healthcare marketing. Too … Continue reading
There was a time, not long ago, when the Internet and smartphones had not yet put the whole world at our fingertips. Back then, the challenge of finding a new doctor sounded something like this: Ann: Do you happen to … Continue reading
If you haven’t yet heard about over-the-top (OTT) advertising and marketing or connected TV (CTV) streaming, you will soon. Connected TV, also known as over-the-top media streaming, describes a whole new frontier for targeted marketing campaigns. These terms are relatively … Continue reading
If you are unfamiliar with marketing lingo, you might not know that “B2B” means business-to-business. Then there’s “B2C,” which means business to consumer. The B2B market in global healthcare is estimated to reach $536.6 billion in revenue by the end … Continue reading
Blogs get people’s attention. The fact that you’re reading this right now proves it. Medical practice blogging is no different. Blogging is an effective healthcare marketing strategy that can help your medical practice attract more patients. Blogging is also an … Continue reading
Like healthcare itself, healthcare marketing presents an ever-changing landscape of possibilities. The best marketing strategies from yesterday may not be the best options for today or in the future, especially when it comes to what healthcare marketing companies like to … Continue reading
Recently, an analysis of over 30,000 online reviews of medical practitioners confirmed poor service is patients’ biggest frustration. In fact, according to this research, 96 percent of patient grievances are due to disappointing service, while the other four percent cite … Continue reading
Your front desk staff pulls a lot of weight when it comes to your medical practice’s customer satisfaction. They’re the first people your patients speak to when they call and the first faces your patients see when they walk through … Continue reading
If there is one thing that nearly all healthcare providers can agree on, it’s the need to attract more patients. Providers share a collective desire to help as many people as possible, achieve and maintain good health. Within today’s digital … Continue reading
Managing audiology patient experiences can be tough, but with a solid game plan you will reach great success. It didn’t take a global pandemic for audiology practices to recognize the value of providing a good patient experience. Nonetheless, practices have … Continue reading
The use of digital marketing in healthcare is no longer an option. It’s a necessity. Why? Because 87 percent of potential new patients start their search for a new healthcare provider online. Eighty-seven percent! That’s a huge market opportunity that … Continue reading
If you are just setting up your medical practice, it can be hard to know where to focus your efforts on achieving your business goals. After all, having read so much about social media, content marketing, online reputation management, and … Continue reading
Building a health care delivery strategy, as defined, that includes all aspects that affect a patient’s ability to get the right care at the right time, should be the forefront of every practice. Here is a step-by-step guide to revenue … Continue reading
Social distancing, virtual consultations, and the spread of the pandemic-these disengaged realities have a common outlook. They are all results of the massive changes seen in 2020, as the world grappled with the century’s worst healthcare crisis. The year 2020 … Continue reading
Patient reviews can be one of your greatest marketing tools. The majority of patients today look at healthcare reviews before choosing their next provider. Social proof can help convince hesitant patients and instill trust in your services. Here are five … Continue reading
New patients aren’t just visiting medical websites any longer. Most of them prefer to find out about a local healthcare clinic through the Internet. They look up review sites, online directories, and check out social media platforms to get additional … Continue reading
Have you started planning your digital marketing strategies for 2021? Are you wondering how to add that necessary flare to make your campaigns stand out from the crowd? If yes, you have come to the right place! In order to … Continue reading
Social proof is one of the most useful marketing tools to promote your medical practice. Seeing existing patients’ happiness and success is a proven way to increase prospective confidence, leading to increasing patient flow. According to several reports, online reviews … Continue reading
Running an urgent care practice without digital marketing is like nurturing a plant without giving it water! That’s right! If you want to grow your urgent care practice in this smartphone era, digital marketing is the best place to start. … Continue reading
Finding the right digital marketing agency for healthcare professionals can take your marketing to the next level. With a team that understands your growth goals and challenges, you’ll unlock some unbelievable results by partnering with the right digital marketing agency … Continue reading
Whether you’ve been running a mental health practice for eight months or 15 years, it’s always a good idea to think of ways to grow your mental health practice. However, it’s tough for small practice owners to set themselves apart … Continue reading
Regardless of the size and location, ensuring the growth of psychology practice is challenging for most practitioners and marketers. In addition to delivering quality care that enables word of mouth publicity, psychologists must create competent strategies that increase the patient … Continue reading
Your content is only useful if it attracts potential patients’ attention, generates interest, creates conviction, and motivates them to schedule an appointment with you. For as long as your content follows this formula, it’ll be successful in helping you achieve … Continue reading
“Our patients know who we are; they know what we offer, and they know where to find us.” Sound familiar? It’s almost the end of 2020, and social media marketing is no longer an option for healthcare marketers. We see … Continue reading
A healthcare practice is only as good as its staff. With staff productivity and efficiency now ranking as one of the most interesting concerns for modern-day medical practices, identifying ways to improve staff morale in the hospital must be on … Continue reading
Getting your medical practice off the ground is a challenging task. But continuing to grow your medical practice once it’s established is even more difficult. And while increasing revenue and acquiring new patients is necessary to grow and succeed, it … Continue reading
Dental office marketing is changing at a meteoric rate, making it difficult for dental practice marketers to keep up with the latest healthcare marketing standards. In fact, according to a survey, almost 76% of marketers think that marketing guidelines and … Continue reading
Gathering online doctor reviews hasn’t been a priority for physicians and medical practice owners. Still, in today’s digitally-connected world, healthcare providers and facilities can’t afford to miss what patients are saying about them online. When it comes to online reputation … Continue reading
If you are a dentist, you have probably thought about running digital advertisement campaigns at one point or another. And why wouldn’t you? Online ads are among the best healthcare marketing strategies to find potential patients for your dental care … Continue reading
Increase patient volume. Boost website traffic. Launch new services. Improve brand awareness. Strengthen online reputation. These are all examples of healthcare marketing goals. But “goals” is rather a vague term. If you genuinely want to set goals, you have to … Continue reading
Without leads, your dental practice will most certainly collapse. Dental marketers rely on a variety of channels to drive leads and boost conversion rates. However, often these tactics do not yield the desired results. Spending hours creating informative content, hoping … Continue reading
Did you know, seven in every 10 Americans are active on at least one social network? (Source) In fact, most of us open up a social networking site on our phone first thing every morning. As a result, medical practices … Continue reading
![7 Healthcare Marketing 2020 Stats [And What They Mean To You]](https://www.practicebuilders.com/blog/wp-content/themes/pbblog/postimg/2020/april/healthcareMarketing-500X381-small.jpg "7 Healthcare Marketing 2020 Stats [And What They Mean To You]")
You’ve probably seen headlines and blog articles using buzzwords like “healthcare marketing 2020” or “new trends in healthcare marketing,” and it can be challenging to decipher which blog is giving gems and who’s rinsed and repeated last year’s statistics as … Continue reading
It wasn’t long ago when every medical practice claimed that the key to gaining and retaining patients was the quality of service they delivered. But now things have changed. Now, an even more critical success factor has emerged: patient experience … Continue reading
Every dental practitioner wishes he/she had more patients, and there are only two ways of making that happen. Either you reach out to prospects or prospects come to you. Over the last decade or so, the second option has become … Continue reading
Physical therapy marketing is anything but easy. From writing blog posts to publishing e-books, from posting videos to sharing infographics, there are tons of physical therapy marketing ideas to drive the best organic traffic to your website. But instead of … Continue reading
Three months ago, the world was a different place. And then the coronavirus came, and everything changed. The pandemic is rattling the world as a whole, and businesses, including medical practices, are scrambling to manage this pandemic – both internally … Continue reading
The healthcare marketing funnel looks something like this: Awareness, Consideration, Evaluation and Decision. Usually, traditional marketing strategies are responsible for the first part of the funnel, and then sales take over. However, digital transformation has changed – and is continuing … Continue reading
If you are one of the many healthcare marketers who believe in the adage, “There’s no such thing as a bad reputation,” we’d suggest you think about it again. This age-old saying has become one of the biggest myths in … Continue reading
Though search engine optimization (SEO) is one of the most critical digital healthcare marketing skills, it is also said to be the most complicated to master. If you want to grow your medical practice, you will need website traffic. And … Continue reading
It’s no secret that growing a medical practice and finding new patients are hard work. In fact, for the majority of medical practices, lead generation is their biggest marketing challenge. This is because patients are wary of being “sold” to. … Continue reading
Have you ever thought about a healthcare world without marketing? Without hospital marketing, how will: Medical practices exist? Patients know what services are available on the market, the cost of particular services and where to obtain them? The answer is … Continue reading
According to various statistics, the majority of businesses (and doctors are not an exception) have started to include video content in their marketing plans. This trend is fueled by healthcare marketers believing that video marketing gives them a good ROI. … Continue reading
While the work involved in repairing your damaged online reputation might seem overwhelming, it does not have to be. There is an easy yet powerful way to change the online conversation surrounding your medical practice: blogging! Google places a high … Continue reading
Over the last few years, online reviews for doctors have become a non-negotiable part of every medical practice and healthcare marketer’s arsenal. The number of third-party review sites has grown, and the rate at which patients are writing and referencing … Continue reading
For many medical practices and hospitals, improving patient experience is a never-ending process. Balancing the demands associated with running a medical practice, patient care and rising admin costs is complicated. However, recent advances in technology have made it easier to … Continue reading
Healthcare search engine optimization (SEO) for doctors is continually changing. Gone are the days when it was possible to rank a website within days just by including spammy backlinks and stuffing keywords. Google’s algorithm is way smarter now, and the … Continue reading
It seems marketing and brand promotions are everywhere. Sometimes blocking us from watching YouTube content, and sometimes disguised as blog posts with titles like “11 Secrets to Succeed Overnight,” marketing is becoming harder to run away from. In the middle … Continue reading
How do you know which is the most effective way? If you are a medical practice owner, you must be looking for effective ways to promote your medical practice. You must be keen to learn more about healthcare marketing – … Continue reading
Word-of-mouth is more critical than ever in the healthcare industry. Online reviews are available for every specialty, and according to a study by BrightLocal, nearly 9 in 10 customers read online reviews, and 72 percent use positive reviews to determine … Continue reading
You have implemented a physician social media marketing strategy – but is it useful? Quantifying the return on investment (ROI) for social media campaigns is difficult for healthcare marketers. While many medical practices are increasing their presence and investments on … Continue reading
Did you know that almost 92 percent of millennials are more likely to buy products from ethical brands? Or that nearly 82 percent of customers believe ethical brands outperform brands that lack ethics? These are some of the many findings … Continue reading
Your medical practice’s online reputation is constantly evolving and redefined by every social media post, online review and blog post. When someone discovers your medical practice, he or she makes perceptions and buying decisions based on this online content. So … Continue reading
Getting the word out about your healthcare practice is one way to make sure it succeeds. Indeed, many aspects of your medical practice may depend on it. And what better way to promote your brand than to come up with … Continue reading
Whether you are starting out with your dental practice or you own a well-established facility, this question will always arise at some point: “Should I do my digital marketing in-house or through a dental practice marketing agency?” Building an in-house … Continue reading
If you do not control your brand image online, someone else will. These days, almost every transaction starts online. If existing or potential patients see harmful content about your medical practice in search engine results, you are taking a considerable … Continue reading
When most people hear about search engine optimization (SEO), they think of researching keywords and building links. While this is somewhat correct, it is not all there is to modern healthcare SEO. These days, analytics and content play a significant … Continue reading
There are so many healthcare digital marketing strategies, and sometimes it can be overwhelming when you are trying to decide which one to choose. Marketers looking for the best digital marketing strategy need to have a clear understanding of their … Continue reading
The popularity of social networks is at its peak. According to a report, social media platforms are the most relevant advertising channels for almost 50 percent of Gen Z and 42 percent of millennials. Even for the healthcare industry, social … Continue reading
There is a secret healthcare marketing strategy we have seen over the years that makes and breaks more medical practices than any other approach. The reason we call it is “secret” is not that hardly anyone knows about it, but … Continue reading
When it comes to search engine optimization (SEO) techniques, change is the only constant. For most medical practices, it is difficult to stand firm on this ever-changing ground, when the rules are changing faster than you have a chance to … Continue reading
Figuring out where to spend your money and time as a healthcare marketer is not an easy decision. You want to create relevant content that grabs the interest of your target audience without being too gimmicky. You want marketing tactics … Continue reading
You often hear that the world of healthcare marketing is changing. It is true, but shouldn’t we all be looking at this statement a little differently? The world of healthcare marketing has already changed. It is not a matter of … Continue reading
According to a report by Statistica, the total number of worldwide users on social networks is likely to cross 3 billion active users per month by 2021. This is one-third of the world’s entire population! Social networks are engaging the … Continue reading
Loyal patients are the most profitable, and it is a known fact that referred patients generate the best return on investment. What is interesting, though, is that a lost patient has a greater value than a potential patient. In fact, … Continue reading
Today’s patients are more unified and have a louder voice than ever before. They are demanding to be a part of their healthcare processes by asking more questions and demanding copies of their medical records. However, despite this growing confidence, … Continue reading
Undoubtedly, email is one of the most powerful marketing channels when it comes to driving patient engagement and improving the bottom line. In fact, according to the Direct Marketing Association, email has an ROI of around 4,300 percent. This is … Continue reading
Gone are the days of choosing your next healthcare provider based on a guidebook or personal recommendations. In a digitally connected world, it takes only a few seconds to pull up online reviews of the medical practice or practitioner that … Continue reading
Voice search is not a new concept. Do you remember the all-knowing, conversing computer called Mother in the movie Alien (1979)? This tells us we have always been interested in the ability to use voice to search, but it is … Continue reading
Even the tiniest of details matter when you are trying to attract new patients and drive business growth. Nothing highlights this better than one detail that is quite easy to overlook: your online business listings. Most medical marketers make the … Continue reading
There can be many reasons patients post negative reviews online. Sometimes they resort to nasty comments just to get services. Other times, patients with whom you have had an unpleasant interaction think they were in the right and decide to … Continue reading
Dental Social Media Chances are, your dental practice is on social media. Chances also are that you are not engaging in social media marketing for dentists appropriately. Maybe you have a dull account with whatever social network was popular when … Continue reading
Getting your services in front of the right target audience is vital. In order to do this, you need to start by understanding who your potential patients are and why they are likely to choose your practice over your competitors. … Continue reading
Jam-packed waiting rooms, busy schedules, longer wait times, doctors too stressed to listen to their patients — such feedback is common when we talk about healthcare practitioners. However, what may come as a surprise to us is that these sentiments … Continue reading
If you are curious about your patients’ experiences and opinions about your medical practice, it is better to ask them yourself rather than waiting for them to tell you or post a review on a public online platform, which may … Continue reading
In order to make a dental practice more profitable, any marketer would consider the following three things: Find new patients Get existing patients to come back Increase the price of services If you are like much other dental practice marketers, … Continue reading
Have you ever wondered why healthcare content marketing strategies fail? And when they fail, what can you do except give up? Content marketing is often done by being effective in three areas: social media marketing (SMM), search engine optimization (SEO) … Continue reading
Regardless of the specialty and location of your medical practice, if you are not able to attract new patients, you probably will not be able to survive for very long. And, as you must be already aware, acquiring and retaining … Continue reading
Does this situation sound familiar to you? You have been successfully growing your medical practice through word-of-mouth referrals and retaining existing patients; you have a healthy online reputation, experienced staff and things are going very well. However, you have lately … Continue reading
Where there is a visitor, there is an opportunity. Traffic on your website, blogs and social media platforms represents an opportunity for conversion. This means you have plenty of qualified leads, who are highly likely to convert into paying patients. … Continue reading
