Which Social Media Platform Is Best-Suited For Your Dental Practice?

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Which Social Media Platform Is Best-Suited For Your Dental Practice?

Chances are, your dental practice is on social media. Chances also are that you are not using it appropriately. Maybe you have a dull account with whatever social network was popular at the time you signed up, and you post … Continue reading

Are You Targeting the Right Patients?

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Are You Targeting the Right Patients?

Getting your services in front of the right target audience is vital. In order to do this, you need to start by understanding who your potential patients are and why they are likely to choose your practice over your competitors. … Continue reading

Is Concierge Practice the Right Decision for You and Your Patients?

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Is Concierge Practice the Right Decision for You and Your Patients?

Jam-packed waiting rooms, busy schedules, longer wait times, doctors too stressed to listen to their patients — such feedback is common when we talk about healthcare practitioners. However, what may come as a surprise to us is that these sentiments … Continue reading

6 Patient Satisfaction Survey Mistakes You Must Avoid

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6 Patient Satisfaction Survey Mistakes You Must Avoid

If you are curious about your patients’ experiences and opinions about your medical practice, it is better to ask them yourself rather than waiting for them to tell you or post a review on a public online platform, which may … Continue reading

How to Keep Patients Coming Back to Your Dental Practice

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How to Keep Patients Coming Back to Your Dental Practice

In order to make a dental practice more profitable, any marketer would consider the following three things: Find new patients Get existing patients to come back Increase the price of services If you are like much other dental practice marketers, … Continue reading

5 Best Practices for Medical Content Marketing

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5 Best Practices for Medical Content Marketing

Have you ever wondered why healthcare content marketing strategies fail? And when they fail, what can you do except give up? Content marketing is often done by being effective in three areas: social media marketing (SMM), search engine optimization (SEO) … Continue reading

5 Ways to Position Yourself as a Medical Expert

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5 Ways to Position Yourself as a Medical Expert

Regardless of the specialty and location of your medical practice, if you are not able to attract new patients, you probably will not be able to survive for very long. And, as you must be already aware, acquiring and retaining … Continue reading

10 Proven Lead Generation Strategies for Your Medical Practice

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10 Proven Lead Generation Strategies for Your Medical Practice

Does this situation sound familiar to you? You have been successfully growing your medical practice through word-of-mouth referrals and retaining existing patients; you have a healthy online reputation, experienced staff and things are going very well. However, you have lately … Continue reading

5 Best Practices for Healthcare Content Promotion

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5 Best Practices for Healthcare Content Promotion

Where there is a visitor, there is an opportunity. Traffic on your website, blogs and social media platforms represents an opportunity for conversion. This means you have plenty of qualified leads, who are highly likely to convert into paying patients. … Continue reading

Healthcare Marketing: 10 Quick Tips to Beat the Competition

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Healthcare Marketing: 10 Quick Tips to Beat the Competition

As a healthcare marketer, it is inevitable that you will have competition. However, competition can be healthy and make you a better practitioner than you already are. You must allow the prospect of competition to inspire you rather than derail … Continue reading

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How Branding Affects Your Healthcare Practice’s Marketing Strategies

As a healthcare marketer, it is inevitable that you will have competition. However, competition can be healthy and make you a better practitioner than you already are. You must allow the prospect of competition to inspire you rather than derail … Continue reading