In the digital marketing world, it’s not uncommon to see SEO teams and CRO teams butt heads. With lots of overlap in their work and sometimes seemingly opposing goals, conflict between these teams is understandable. That conflict can lead to … Continue reading
Multi-location healthcare practices face several challenges when defining their local SEO strategies and evaluating their SEO performance. You can’t manifest scalable growth without a strategy for evaluating location-specific SEO performance. This is particularly true of multi-location practices, who should measure … Continue reading
Have you ever considered investing in healthcare Facebook ads? Or thought about those Instagram ad campaigns that drive conversions? If you’re not taking paid social media advertising seriously this year, you’re missing a massive opportunity to attract new audiences, increase … Continue reading
How Can You Make the Best Use of Local SEO Strategies in Healthcare? It’s no secret that the vast majority of private healthcare practices rely on attracting patients who live or work within their local geographic areas. By the same … Continue reading
There are dozens if not hundreds of ways to attract new patients to your medical or dental practice. This article focuses on the top five healthcare marketing strategies – the 800-pound gorillas of healthcare marketing, all of which have been … Continue reading
It’s no secret that you need more patients if you want to grow your orthodontic practice. If you want to reach out and engage more patients online, then you need social media marketing for orthodontists. Orthodontic marketing with social media … Continue reading
If you are a dentist, you have probably thought about running digital advertisement campaigns at one point or another. And why wouldn’t you? Online ads are among the best healthcare marketing strategies to find potential patients for your dental care … Continue reading
Social networks are essential to everyday life. An average person spends fifty minutes per day scrolling through feeds, posting pictures, sharing our experiences and liking comments. As our attention shifts to social networks, healthcare brands are doubling down on their … Continue reading
You have implemented a physician social media marketing strategy – but is it useful? Quantifying the return on investment (ROI) for social media campaigns is difficult for healthcare marketers. While many medical practices are increasing their presence and investments on … Continue reading
The evolution of social networks is a story filled with awe and, to some extent, disbelief. It seems like yesterday when people were using Orkut, sending frivolous messages and sharing pictures with friends. And then Facebook happened. The world changed. … Continue reading
The popularity of social networks is at its peak. According to a report, social media platforms are the most relevant advertising channels for almost 50 percent of Gen Z and 42 percent of millennials. Even for the healthcare industry, social … Continue reading
According to a report by Statistica, the total number of worldwide users on social networks is likely to cross 3 billion active users per month by 2021. This is one-third of the world’s entire population! Social networks are engaging the … Continue reading
Powerful patient relationships are the driving force behind your medical practice success. When your patients know, like and trust you, they are far more likely to buy your products and services and recommend them to friends and family. But how … Continue reading
Social media patient service is not optional these days. Your patients will choose when to contact their healthcare providers, and through the channel that best suits them. Superior patient service is a key differentiator for healthcare practices, and social networks … Continue reading
Dental Social Media Chances are, your dental practice is on social media. Chances also are that you are not engaging in social media marketing for dentists appropriately. Maybe you have a dull account with whatever social network was popular when … Continue reading
Do you, too, want to increase your social media engagement and have your content shared like never before? Every healthcare marketer wants to create and share content that converts. Regardless of the specialty or location of your medical practice, the … Continue reading
Regardless of the size and location of your dental practice, Instagram is one of the most effective channels for digital healthcare marketing. Healthcare brands all across the world have active Instagram presence, utilizing images and videos to increase their online … Continue reading
With more than 3 billion people around the world using social networks every month, it is not a passing trend. Social media is one of the most efficient and affordable online marketing tools for medical practices. Over the years, social … Continue reading
Instagram’s exceedingly visual interface has taken the social media marketplace by storm since its launch in 2010. The recent addition of a stories feature has crossed 100 million daily active users in just a matter of months. Not only has … Continue reading
Social networks have grown at an exponential rate over the last decade or so. According to a report by Statista, there were around 207 million social network users in the U.S. in 2016. This figure places the U.S. as the … Continue reading
The world of social media marketing has changed significantly over the past decade or so. These changes are driven by trends in patient behavior and preferences, mainly by Gen Z and millennials. Reaching out to the younger members of society … Continue reading
We hear it all the time: “Engage patients!” Sounds like a valid and proven marketing advice, right? But what are the best and most efficient strategies for engaging your patients? Every medical practice is different, and so there is no … Continue reading
“How do I drive more traffic to my dental practice website?” That thought crosses the mind of every dental practitioner at some point. Maybe you too have sunk time and effort into setting up your office, only to open up … Continue reading
Earlier this year, Instagram reached an astounding 700 million active users, 400 million of whom are daily users. Many medical practices have adopted Instagram as one of their crucial revenue-generating tools. Today. Instagram has more than 1 million advertisers and … Continue reading
Are you looking for foolproof orthodontic marketing strategies without spending a fortune? According to recent research, nearly 92 percent of healthcare marketers in 2014 agreed that orthodontic marketing was necessary for their practices, with 80 percent of marketers indicating that … Continue reading
Social media can be intimidating to many dentists. However, the truth is, it can also be a significant and cost-effective marketing asset. Social media is ripe with opportunities for growing your practice, improving your reputation and spreading the word about … Continue reading
YouTube is an ideal place to invest your practice’s social media energies: It’s operated by Google, has 1 billion users and is another way to drive traffic to your site. It can be daunting, though, because video requires more work … Continue reading
The new year is only a few weeks old, so there’s still time to update your healthcare marketing plan for 2016. One piece of your strategy you may want to review is your plan for gaining new followers on social … Continue reading
While hashtags and emojis may seem far removed from the daily business of helping patients, the truth is many of your current and potential patients are on social media, and it’s too direct of a marketing strategy to ignore. Adding … Continue reading
When you run an active healthcare practice, it might seem impossible to keep up with the demands of an active social media slate at the same time. How do you generate enough new posts every week to remind the world … Continue reading
No business can afford to go without a social media presence in today’s competitive market, and your healthcare practice is no exception. But unlike the local movie theater or candy store, your healthcare practice has a big hurdle to jump … Continue reading
Have you noticed that the number of followers you have seems to be decreasing day by day? Before you start changing your healthcare marketing plan from top to bottom, make sure you’re not engaging in these online habits that may … Continue reading
Teaser: If you have a millennial in your life, you’ve probably already heard about Snapchat. This video and photo-sharing app is slowly gaining enough momentum to become the new social media platform of the day. If you have a millennial in … Continue reading
If you’ve been working on ramping up your social media presence in the healthcare market, then you know how many accounts you have to create to really build your brand and connect to your audience. From Facebook to Twitter to … Continue reading
Google and Twitter Partner on Search Again The new “Googleverse” will soon index all your doctor-patient tweets and make them searchable by patients in real time, according to industry sources. The search moguls at Google and social media powerhouse Twitter … Continue reading
The Internet and social media have profoundly altered your relationship with patients, regardless of how you feel about it. If you ignore this change, you risk losing your influence over patient care and behavior. Unlike in years past, today you … Continue reading
Most patients and healthcare consumers prefer using social media to look for information relating to their health and medical care. Take a peek at why social media is an emerging trend that you can utilize to boost your online medical … Continue reading
Still unconvinced about the value of social media? Here are some social media statistics to help you make a more informed decision. YouTube YouTube is the number-two search engine in the world. That makes it a great source for leads … Continue reading
If you’re running healthcare practice advertising or marketing campaigns on social media, you may find some of these statistics helpful. These recent social media figures might make you rethink how you approach your strategy. 1. 55 to 64 age group … Continue reading
Did you know the 55 to 64 age group is the fastest-growing segment on Twitter? If you’re a medical or dental practitioner, you might want to think about that when posting your tweets; otherwise, you might be missing out on … Continue reading
Social media is becoming the number-one go-to online activity. Clearly this isn’t just a passing phase, as its usage continues to grow. Exerting effort and putting time into medical and dental marketing through social media is one thing; knowing the … Continue reading
Do you want to find or join a conversation on Google Plus? With hashtags preceding words or phrases, you can easily connect with your patients and their conversations by making searches on Google. Following Twitter’s use of hashtags, Google now … Continue reading
Did you know that the healthcare industries in the U.S. and Europe are actively pursuing social media outlets in promoting their business? While many doctors and dentists are somewhat cautious about joining the trend, it can’t be denied that social … Continue reading
Having a Facebook “Like” page can help grow your practice by giving people a place to come where they can learn more about your practice and connect with you, often before they’ve ever even set foot in your office. And … Continue reading
Make the Most of Your Facebook Analytics Dashboard As you are reading this newsletter, the Facebook community has probably reached 700 million users worldwide. Facebook Analytics is a service that lets you count your impressions and monitor feedback for each … Continue reading
You want more patients and professional referrals online. But you don’t have the time or resources to build your website, do search engine optimization, write blogs, build Facebook pages or tweet. With so many new services available, where do you … Continue reading
How Social Media Sites Can Help Your Practice There are hundreds of social media sites and new ones are being created all the time. With well over 650 million members worldwide, Facebook sits atop the current social media universe. But … Continue reading
We make it easy: Attend our webinar to find out about our new and affordable social media solutions for your healthcare practice. You want more patients and professional referrals online. But you don’t have the time or resources to write … Continue reading
Don’t miss your chance to get the strategies that are working at the Practice Builders Success and e-Media Workshop coming to Seattle on May 6-7, 2011. Register by April 29, 2011 to receive a complimentary website evaluation for your practice! … Continue reading
Register by April 18, 2011 to receive a complimentary custom-branded Facebook “Like” page set-up ($199 value) for your practice when you attend! If you are like most healthcare practitioners, you are searching for ways to maximize revenue by getting more … Continue reading
Take advantage of nontraditional healthcare marketing media. Not long ago, traditional media such as Yellow Pages ads and print collateral were mainstays of the healthcare marketing mix. Not so today. Today, it’s about having the right mix of traditional and … Continue reading
Webinar: 7 Ways Social Media Can Bring Awareness To Your Practice REGISTER NOW! Social networks and blogs are changing how potential patients find your practice, how and where they share their experiences and, eventually, where they will spend their time and … Continue reading
