Social Media Trends That Will Transform the Healthcare Industry in 2018

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Social Media Trends That Will Transform the Healthcare Industry in 2018

The world of social media marketing has changed significantly over the past decade or so. These changes are driven by trends in patient behavior and preferences, mainly by Gen Z and millennials. Reaching out to the younger members of society … Continue reading

How to Make Your Patients Follow Your Chiropractic Practice on Social Media

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How to Make Your Patients Follow Your Chiropractic Practice on Social Media

We hear it all the time: “Engage patients!” Sounds like a valid and proven marketing advice, right? But what are the best and most efficient strategies for engaging your patients? Every medical practice is different, and so there is no … Continue reading

Which Social Media Platform Is Best-Suited For Your Dental Practice?

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Which Social Media Platform Is Best-Suited For Your Dental Practice?

Chances are, your dental practice is on social media. Chances also are that you are not using it appropriately. Maybe you have a dull account with whatever social network was popular at the time you signed up, and you post … Continue reading

5 Social Media Marketing Mistakes That Can Sabotage Your Dental Practice

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5 Social Media Marketing Mistakes That Can Sabotage Your Dental Practice

The evolution of social networks is a story filled with awe and, to some extent, disbelief. It seems like yesterday when people were using Orkut, sending frivolous messages and sharing pictures with friends. And then Facebook happened. The world changed. … Continue reading

Best Practices for Driving Traffic to Your Dental Website

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Best Practices for Driving Traffic to Your Dental Website

“How do I drive more traffic to my dental practice website?” That thought crosses the mind of every dental practitioner at some point. Maybe you too have sunk time and effort into setting up your office, only to open up … Continue reading

How to Use Instagram to Promote Your Plastic Surgery Practice

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How to Use Instagram to Promote Your Plastic Surgery Practice

Earlier this year, Instagram reached an astounding 700 million active users, 400 million of whom are daily users. Many medical practices have adopted Instagram as one of their crucial revenue-generating tools. Today. Instagram has more than 1 million advertisers and … Continue reading

Why Social Media Marketing Is Essential … Even for Orthodontics

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Why Social Media Marketing Is Essential … Even for Orthodontics

Are you looking to market your orthodontic practice without spending a fortune? According to recent research, nearly 92 percent of healthcare marketers in 2014 agreed that social media marketing was necessary for their practices, with 80 percent of marketers indicating … Continue reading

Social Media Marketing For Dentists – The Ultimate Marketing Weapon?

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Social Media Marketing For Dentists – The Ultimate Marketing Weapon?

Social media can be intimidating to many dentists. However, the truth is, it can also be a significant and cost-effective marketing asset. Social media is ripe with opportunities for growing your practice, improving your reputation and spreading the word about … Continue reading

7 steps to get started using YouTube for your healthcare practice

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7 steps to get started using YouTube for your healthcare practice

YouTube is an ideal place to invest your practice’s social media energies: It’s operated by Google, has 1 billion users and is another way to drive traffic to your site. It can be daunting, though, because video requires more work … Continue reading

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Get Your Healthcare Practice’s Website Mobile-Ready

The new year is only a few weeks old, so there’s still time to update your healthcare marketing plan for 2016. One piece of your strategy you may want to review is your plan for gaining new followers on social … Continue reading