The Ultimate Power of Branding and Marketing for All Industries INCLUDING Healthcare!

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The Ultimate Power of Branding and  Marketing for All Industries INCLUDING Healthcare!

How does an inferior product succeed in the marketplace while a superior product falters or fails? Why are consumers willing to spend 50% more for a product that is essentially the same as its competitor or buy services that are … Continue reading

How to Communicate More Effectively With Patients Through Marketing

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How to Communicate More Effectively With Patients  Through Marketing

It’s one thing to talk with your patients face-to-face, and yet another thing to talk to patients or potential new patients via the written word. Many doctors, dentists and healthcare practitioners feel uncomfortable with this process or unqualified as professional … Continue reading

The amazing power of patient testimonials

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The amazing power  of patient testimonials

Looking for an advertising or marketing strategy with a great track record and proven results for healthcare practices? Patient testimonials can give you added credibility, a closer connection to your target audience and some attention-getting marketing messages. Just be careful … Continue reading

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Case Study: Dermatology Practice Carves Its Niche in Cosmetic Marketplace

The best email subject lines are short, descriptive and give your patients a reason to open your message. Most email recipients ignore splashy, salesy or cheesy phrases, so avoid using them in subject lines. They won’t get opened. A recent … Continue reading