Stay in Touch With Your Patient Base Using Newsletters (and eNewsletters).

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Stay in Touch With Your Patient Base Using Newsletters (and eNewsletters).

One of the best ways to stay in touch with your patient base is the newsletter. But not one of those canned “off the shelf” medical, dental or physical therapy newsletters you simply just place your logo on. We’re talking … Continue reading

How to Avoid the Five Most Common Healthcare Marketing Writing Mistakes

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How to Avoid the Five Most Common Healthcare Marketing  Writing Mistakes

There are times when you have to create a letter, a flyer or some other promotional piece quickly and without professional help. Whatever you generate will be much more effective if you manage to avoid these five most common writing … Continue reading

The Ultimate Power of Branding and Marketing for All Industries INCLUDING Healthcare!

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The Ultimate Power of Branding and  Marketing for All Industries INCLUDING Healthcare!

How does an inferior product succeed in the marketplace while a superior product falters or fails? Why are consumers willing to spend 50% more for a product that is essentially the same as its competitor or buy services that are … Continue reading

How to Communicate More Effectively With Patients Through Marketing

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How to Communicate More Effectively With Patients  Through Marketing

It’s one thing to talk with your patients face-to-face, and yet another thing to talk to patients or potential new patients via the written word. Many doctors, dentists and healthcare practitioners feel uncomfortable with this process or unqualified as professional … Continue reading

The amazing power of patient testimonials

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The amazing power  of patient testimonials

Looking for an advertising or marketing strategy with a great track record and proven results for healthcare practices? Patient testimonials can give you added credibility, a closer connection to your target audience and some attention-getting marketing messages. Just be careful … Continue reading

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