Online Patient Reviews: The Ultimate Guide for Medical Practice Owners

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Online Patient Reviews: The Ultimate Guide for Medical Practice Owners

Online reviews are reliable and one of the most effective ways to drive potential patients to your medical practice. Sure, you can spend hundreds or thousands of dollars trying to take your practice to the top of search engine results … Continue reading

A Complete Guide to Instagram Marketing for Medical Practices

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A Complete Guide to Instagram Marketing for Medical Practices

Instagram’s exceedingly visual interface has taken the social media marketplace by storm since its launch in 2010. The recent addition of a stories feature has crossed 100 million daily active users in just a matter of months. Not only has … Continue reading

A Deep Dive Into Patient Journey

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A Deep Dive Into Patient Journey

Today’s patients are more unified and have a louder voice than ever before. They are demanding to be a part of their healthcare processes by asking more questions and demanding copies of their medical records. However, despite this growing confidence, … Continue reading

What Is Brand Perception and How Does it Impact Your Bottom Line?

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What Is Brand Perception and How Does it Impact Your Bottom Line?

“Products are designed in factories, but brands are made in mind,” said branding leader Walter Landor. It is easy to calculate the physical value of your products and services, but your customers’ perception is what really determines the value your … Continue reading

Healthcare SEO 2019: Best Practices for Writing Engaging Content

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Healthcare SEO 2019: Best Practices for Writing Engaging Content

According to content marketing experts, content is one of the top factors that determine the ranking of your healthcare website. Therefore, the need for creating engaging content has increased now more than ever. However, what constitutes engaging content? Is there … Continue reading

8 Essential Metrics Healthcare Marketers Must Focus On

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8 Essential Metrics Healthcare Marketers Must Focus On

Are you flushing your precious marketing dollars down the drain? If you cannot track how much revenue you are generating from the various marketing activities, you may end up wasting A LOT of money on activities that will never yield … Continue reading

Medical Website Design Tips That Convert Leads to Patients

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Medical Website Design Tips That Convert Leads to Patients

As a marketer, you must have invested a lot in marketing strategies in order to boost your website traffic. After tremendous amounts of content creation, social engagement and paid media, you think of celebrating because your website is finally able … Continue reading

Top 8 Ways to Ensure That Your Patients Keep Their Appointments

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Top 8 Ways to Ensure That Your Patients Keep Their Appointments

Perpetually tardy patients, last-minute cancellations and flat-out no-shows have adverse affects on your healthcare practice. They disrupt your schedule, minimize your efficiency and, most of all, reduce your profitability. Patient Prompt reports that with an average appointment cost of $125, … Continue reading

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Top 3 Reasons You Are Losing Patients

Patients are more disengaged from matters concerning their health than ever before. In a study conducted by the Deloitte Center for Health Solutions in 2012, it was reported that one in three patients are not likely to take preventive health … Continue reading