Increase Profitability of Your Medical Practice by Attracting High-Value Patients

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Increase Profitability of Your Medical Practice by Attracting High-Value Patients

Medical practices are built around their patients. Attracting more patients and understanding their value is by far the most important thing that impacts a practice’s viability and sustainability. While driving traffic to your practice website is essential, only a handful … Continue reading

Is Your Dental Practice Optimized for Voice Search?

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Is Your Dental Practice Optimized for Voice Search?

In a world where smart devices like Alexa and Siri are becoming the norm, voice search has extended way beyond the home and into the pockets of tech-savvy people who now take this technology with them on the go. Smartphones … Continue reading

The ‘Secret’ Healthcare Marketing Strategy No One Talks About

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The ‘Secret’ Healthcare Marketing Strategy No One Talks About

You have been a healthcare marketer for a while. You have been writing about your services on various social media platforms, trying paid ads, updating your website, spending a fortune on traditional advertising and attending all kinds of online networking … Continue reading

How No-Shows/Canceled Appointments Affect Your Practice

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How No-Shows/Canceled Appointments Affect Your Practice

Let’s face it: Every medical practice has appointment cancellations and no-shows. As a healthcare marketer, you must be aware of the high cost of no-shows and cancellations: decreased revenue, underutilized staff, lost commissions and decreased staff morale. If not addressed … Continue reading

Patient Reactivation: Strategies, Tips and Best Practices

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Patient Reactivation: Strategies, Tips and Best Practices

According to a study by Marketing Metrics, any business has a: 60 to 70 percent chance of selling again to an existing customer. 20 to 40 percent chance of winning back a lost customer. 5 to 20 percent chance of … Continue reading

5 Email Marketing Campaign Ideas to Improve Patient Engagement

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5 Email Marketing Campaign Ideas to Improve Patient Engagement

Undoubtedly, email is one of the most powerful marketing channels when it comes to driving patient engagement and improving the bottom line. In fact, according to the Direct Marketing Association, email has an ROI of around 4,300 percent. This is … Continue reading

Importance of Patient Retention: 8 Benefits That Every Practice Loves

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Importance of Patient Retention: 8 Benefits That Every Practice Loves

Is your medical practice more focused on patient acquisition or retention? If the answer is ‘acquisition,’ then you need to think about it. Because… The above research makes it clear that the organizations are shifting focus from ‘acquisition only’ to … Continue reading

What Makes Infographics So Effective in Healthcare Marketing?

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What Makes Infographics So Effective in Healthcare Marketing?

If you want to widen the reach of your brand message quickly and creatively, infographics are the answer. Infographics are all about stirring the creative storm in your coffee mug. This is because humans love visuals. Our brains like them, … Continue reading

10 Online Reputation Management Rules for Physicians

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10 Online Reputation Management Rules for Physicians

With the rise of the Internet, medical practices have to change the way they manage their online reputation. A massive amount of information gets shared on the Internet every day, which makes it very difficult to monitor what is being … Continue reading

7 Reasons You Need Digital Marketing for Your Medical Practice

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7 Reasons You Need Digital Marketing for Your Medical Practice

There was a time when developing and implementing marketing campaigns meant running ads on radio and placing print ads in newspapers. However, as the world moves toward a digital marketplace, practices are expanding their reach through digital marketing tactics. Any … Continue reading

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Case Study: Dermatology Practice Carves Its Niche in Cosmetic Marketplace

There was a time when developing and implementing marketing campaigns meant running ads on radio and placing print ads in newspapers. However, as the world moves toward a digital marketplace, practices are expanding their reach through digital marketing tactics. Any … Continue reading