If you have ever tried to write content for a web page or a healthcare blog for your practice, you have undoubtedly grappled with headline writing. You may have learned that ranking at the top of a search engine results … Continue reading
Have you ever wondered why your local business directory listing matters so much to your healthcare marketing efforts? Could it be that over 60 percent of prospective patients will typically go online in search of healthcare providers and information? According … Continue reading
This article explores the most common SEO challenges that high-growth, multi-location healthcare practices face when they expand to new markets or grow through mergers and acquisitions. It also explores the best solutions to those problems based on our 40+ years … Continue reading
Your healthcare SEO tool kit would be useless without keywords, much like a hammer without nails. Keywords are those words and phrases designed to engage your most desirable consumers on their own search terms. When done correctly, keywords draw prospective … Continue reading
How to Recover Your Website from a Google Ranking Drop Have you suddenly noticed a drop in your Google website ranking and wondered why your site received a Google penalty? If you have a medical or dental practice, then your … Continue reading
When you’re looking to improve your digital patient experience, one of the most important decisions you can make is choosing the right health content management system, or CMS. What is CMS in healthcare all about? CMS is a software solution … Continue reading
Have you ever felt like you should be doing more to attract new patients and grow your practice? Have you ever wondered how you can reach out to more patients, become a thought leader in your specialty or community, and … Continue reading
With so much happening all around us every day, it’s difficult to find sufficient time for the things we must do, much less the things that we want to do. So, it’s natural to seek out the most expedient, time-saving … Continue reading
There are dozens if not hundreds of ways to attract new patients to your medical or dental practice. This article focuses on the top five healthcare marketing strategies – the 800-pound gorillas of healthcare marketing, all of which have been … Continue reading
When potential clients are looking for a cosmetic surgeon like you, they start their search online. These healthcare consumers most often choose a practice that’s listed either at or near the top of the search results. To make sure your … Continue reading
