With so many new mobile devices on the market, it’s no surprise that mobile data use has increased by leaps and bounds year after year. If you’re not getting your healthcare practice a separate mobile site, your healthcare marketing plan is significantly behind the current online marketing trends.
That being said, even having a mobile site isn’t enough. Search engines are now logging bounce-back rates and mobile data, so it’s important to have a functional mobile site, as well. If you’re considering making the move to mobile, here are some new mobile site design tips that you should consider for 2016:
Use Layered Interfaces
Mobile screens are significantly smaller than their desktop counterparts. That’s why layered interfaces are becoming such a popular trend for mobile sites. Layered interfaces allow users to open, close, switch tabs, swipe and remove windows quickly and easily. Using this new trend will help keep your mobile site functional and user-friendly since it mimics how people are using their mobile devices on other sites.
Remember to Swipe
Being on a mobile device is all about our fingers. With no mouse to use or click, your mobile site needs to have the functionality of a mobile phone or tablet. Using a swipe motion to scroll through your mobile site is a natural gesture for app navigation and a big trend for mobile site design in 2016.
Keep It Simple
As with desktop website design trends, they biggest design trend for your healthcare practice’s mobile site is minimalism. A clear, simple design will ensure that your site is functional and user-friendly and will also help keep you on-trend.
Consider Your Brand
If you’ve created a brand for your medical, dental or physical therapy practice, be sure to use that when developing your mobile app. With so much importance placed on mobile apps and sites, it’s not enough to just create a smaller version of your desktop site. Your mobile site has a life of its own – brand it to get your message across.
If you want to design a mobile app or site for your healthcare practice, contact one of our healthcare marketing consultants today at 800.679.1262 or firstname.lastname@example.org to learn more.