Even if you’ve built up a loyal patient base, new patients are crucial to scaling your dental practice for the long term. The influx of different patients helps you keep care delivery on point and your services innovative. New patients keep you on your toes and bring in new sources of revenue for your dental practice.
If your income is getting stagnant, it’s time for you to develop creative ways to market your dental practice to new patients. Here are three proven and cost-effective ways to attract new patients to your dental practice:
1. Offer discounts: Even patients look for deals and discounts. Lure them into your practice by offering discounts, or have specials such as pay for two visits and get one visit absolutely free. Offers like these can attract new patients who have been considering visiting your practice but needed an incentive to switch their existing dentist.
2. Ask for referrals: Once you’ve gained a patient’s loyalty, leverage that by asking for referrals. Current patients are one of the best sources of new patients. But you shouldn’t just wait for them to bring friends and family to your practice. Instead, actively ask for referrals from your satisfied patients and build referral-generating activities. Send follow-up emails to ensure patients are happy with their experience at your practice, and then follow up with another email asking for referrals.
3. Network with local physicians: There’s no better way to attract more patients and raise brand awareness than meeting local physicians at networking events and telling them who you are and what you do. Join your local dentists’ association and networking organizations, and attend meetings.
Want to know how other dental practices are retaining patients? Click here.