Although most physicians need more patients, more referrals and more practice revenues, over 90% of them say they don’t need “marketing.” This reveals a fundamental lack of understanding about what marketing really is and what it can do for even … Continue reading
Can Your Patients Fire You? A Special Three-Part Series Yes. Your patients have the right to choose their own healthcare provider. They approach their relationship with you as they would with anyone else. With their health on the line, patients … Continue reading
Can Your Patients Fire You? A Special Three-Part Series Yes. Your patients have the right to choose their own healthcare provider. They approach their relationship with you as they would with anyone else. With their health on the line, patients … Continue reading
Having a Facebook “Like” page can help grow your practice by giving people a place to come where they can learn more about your practice and connect with you, often before they’ve ever even set foot in your office. And … Continue reading
LOCATION, LOCATION, LOCATION! Your location may have more to do with how effectively you market your practice today than ever before. Though the Web is the number-one resource used by American consumers to gather health-related information, there are areas where … Continue reading
Five things to avoid on your website Now that over 90% of Internet users are looking for healthcare information on the Web, just having a website is not enough. To make your website work for you, avoid these five common … Continue reading
Make the Most of Your Facebook Analytics Dashboard As you are reading this newsletter, the Facebook community has probably reached 700 million users worldwide. Facebook Analytics is a service that lets you count your impressions and monitor feedback for each … Continue reading
How Social Media Sites Can Help Your Practice There are hundreds of social media sites and new ones are being created all the time. With well over 650 million members worldwide, Facebook sits atop the current social media universe. But … Continue reading
Social Media: If You’re Not Online, You’re Missing the Boat According to the latest statistics, nearly 150 million Americans are searching for information online and the vast majority of them are searching for healthcare information. This represents a platinum opportunity … Continue reading
Patient retention starts with treating your patients well. Healthcare practitioners understand the need to retain patients. But they often don’t understand or realize that their responsibility for patient retention doesn’t end with simply solving the patient’s health problem. And they … Continue reading
