Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability

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Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability

Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability As a doctor and business owner, it is vitally important that you understand who your key decision makers are. Fact is, these key decision makers are responsible for generating over 70% of your … Continue reading

Could This Be The End?

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Could This Be The End?

Could This Be The End? Along with the many responsibilities of running a business, you must have business. For this, you need customers — patients, in your case. This means more patients, or perhaps “better” patients. But as challenging as it … Continue reading

Take advantage of nontraditional healthcare marketing media.

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Take advantage of nontraditional healthcare marketing media.

Take advantage of nontraditional healthcare marketing media. Not long ago, traditional media such as Yellow Pages ads and print collateral were mainstays of the healthcare marketing mix. Not so today. Today, it’s about having the right mix of traditional and … Continue reading

Familiarity Breeds Credibility

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Familiarity Breeds Credibility

Familiarity Breeds Credibility Familiarity Breeds Credibility People will buy much more, and more often, from you if they have heard your name before. In marketing, familiarity definitely breeds credibility, providing what the public has heard is positive. If potential patients/clients … Continue reading

Do You Know Your Target Audience?

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Do You Know Your Target Audience?

Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) is going to be critical to your marketing success. For example: A client recently asked us for an assessment of his self-created print ad. This ad … Continue reading

The Three Most Important Words in Marketing

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The Three Most Important Words in Marketing

The Three Most Important Words in Marketing Test. Track. Adjust. They are the three most important words because they summarize neatly and succinctly what marketing is really about. Let’s take a closer look at what they mean in marketing terms. Test – … Continue reading

Healthcare Practice Marketing Using the Internet to Market Your Practice

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Healthcare Practice Marketing Using the Internet to Market Your Practice

Healthcare Practice Marketing Using the Internet to Market Your Practice How do you effectively use the Internet to market your healthcare practice? Do you need just a website, or do you need a web strategy? Jonathan Vidal, Senior Director of … Continue reading

Medical Practice Marketing- Why You Should Brand Your Medical Practice

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Medical Practice Marketing- Why You Should Brand Your Medical Practice

Medical Practice Marketing- Why You Should Brand Your Medical Practice How do you brand your medical practice so that patients understand the unique benefits you offer and why you are the best practitioner to help them? Why you should develop … Continue reading

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2 Scripts to Sell Multiple Pairs of Eyeglasses

Medical Practice Marketing- Why You Should Brand Your Medical Practice How do you brand your medical practice so that patients understand the unique benefits you offer and why you are the best practitioner to help them? Why you should develop … Continue reading