Social Media: If You’re Not Online, You’re Missing the Boat

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Social Media: If You’re Not Online, You’re Missing the Boat

Social Media: If You’re Not Online, You’re Missing the Boat According to the latest statistics, nearly 150 million Americans are searching for information online and the vast majority of them are searching for healthcare information. This represents a platinum opportunity … Continue reading

Patient retention starts with treating your patients well.

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Patient retention starts with treating your patients well.

Patient retention starts with treating your patients well. Healthcare practitioners understand the need to retain patients. But they often don’t understand or realize that their responsibility for patient retention doesn’t end with simply solving the patient’s health problem. And they … Continue reading

Get All The Right Answers To Your Marketing Questions

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Get All The Right Answers To Your Marketing Questions

Get All The Right Answers To Your Marketing Questions If you are like so many healthcare practitioners, you have questions about the most effective ways to market your practice. And, like most practitioners, you don’t want to spend a small … Continue reading

Patient Education Starts with Informing Them Why You’re Their Best Choice

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Patient Education Starts with Informing Them Why You’re Their Best Choice

Patient Education Starts with Informing Them Why You’re Their Best Choice Healthcare practitioners understand the need to educate patients. Patients need to understand their diagnosis and its implications on their health and life. They need to know what to expect … Continue reading

Try Doing Something You Have Never Done Before

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Try Doing Something You Have Never Done Before

Try Doing Something You Have Never Done Before When it comes to marketing your practice, it’s easy to fall into a rut, trying the same strategies year in and year out and hoping for a different (and much better) result. … Continue reading

Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability

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Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability

Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability As a doctor and business owner, it is vitally important that you understand who your key decision makers are. Fact is, these key decision makers are responsible for generating over 70% of your … Continue reading

Could This Be The End?

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Could This Be The End?

Could This Be The End? Along with the many responsibilities of running a business, you must have business. For this, you need customers — patients, in your case. This means more patients, or perhaps “better” patients. But as challenging as it … Continue reading

Take advantage of nontraditional healthcare marketing media.

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Take advantage of nontraditional healthcare marketing media.

Take advantage of nontraditional healthcare marketing media. Not long ago, traditional media such as Yellow Pages ads and print collateral were mainstays of the healthcare marketing mix. Not so today. Today, it’s about having the right mix of traditional and … Continue reading

Familiarity Breeds Credibility

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Familiarity Breeds Credibility

Familiarity Breeds Credibility Familiarity Breeds Credibility People will buy much more, and more often, from you if they have heard your name before. In marketing, familiarity definitely breeds credibility, providing what the public has heard is positive. If potential patients/clients … Continue reading

Do You Know Your Target Audience?

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Do You Know Your Target Audience?

Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) is going to be critical to your marketing success. For example: A client recently asked us for an assessment of his self-created print ad. This ad … Continue reading

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How to create a social media calendar for marketing your healthcare practice

Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) is going to be critical to your marketing success. For example: A client recently asked us for an assessment of his self-created print ad. This ad … Continue reading