Today’s patient prospects crave making connections and the last thing they want is to be bombarded with traditional cheesy sales tactics and messaging online. Instead, your strategic dental marketing strategies should help you communicate more effectively and build relationships with … Continue reading
Thanks to the dramatic rise in virtual telehealth and telemedicine services during the COVID-19 pandemic, there was also an increasing interest in teledental services. Since it’s obvious that you cannot fill a cavity or build a dental bridge during a … Continue reading
6 Best Dental Practice Website Design Elements If you are a dentist engaged in dental practice marketing, you already know how important your website is when it comes to attracting more patients. And you know that most dental care consumers … Continue reading
Few adults would argue with the importance of regular dental visits in 2022. According to a survey by Delta Dental Plans Association, 93 percent of Americans planned to visit the dentist in 2021. Now that the COVID-19 crisis is easing, … Continue reading
Dental practice marketing services are important for the long-term success of your practice, but especially important in 2021 while America is still battling the COVID-19 pandemic. The pandemic has had an enormous effect on dental patient behaviors, and it has … Continue reading
The one thing that virtually all dentists have in common, is the need for sound dental marketing ideas that will attract a steady stream of new patients to the practice. There’s just one problem… You are a dentist, not a … Continue reading
Digital transformation has become increasingly popular in recent times. Yet, amidst all the white noise about medical practices investing significant time, money, and efforts into digital transformation, let’s take a step back and answer a fundamental question, “What does digitally … Continue reading
Marketing a dental practice is not a full-time job… It’s more like doing two or three full-time jobs simultaneously! As a dental marketer, you are expected to keep track of digital campaigns, count website visitors, calculate conversion rates, look for … Continue reading
Is your dental practice on Facebook? No? Then you are probably leaving revenue on the table! You must be thinking, why are we discussing Facebook, a social media platform that has been out for quite some time. Why Facebook? With … Continue reading
After staff salaries, marketing is usually the most significant expense for many dental practices. As a dental practice owner, don’t you want to see your marketing budget being spent in the most productive way possible? Often, dental practices try different … Continue reading
As a small dental practice owner, the goal is growing the count of new patients — that’s the name of the game!! Even if you have built up a loyal patient base, new patients are crucial to scaling your dental … Continue reading
To say that patient reviews are powerful is an understatement. A few words or phrases in an online review can have more influence on potential patients than an entire website. A difference in one-star rating may be all it takes … Continue reading
There are several misunderstandings about dental reputation management. Some people think it’s just online review management, while others believe it revolves around social media monitoring. In this blog post, let’s dive deeper into online reputation management – what is dental … Continue reading
Nowadays, most dental care is delivered by private practitioners all around the globe. In yesteryears, importance was given to the design of the dental treatment rooms instead of the design of the business office, contemporary marketing initiatives, and process automation. … Continue reading
When it comes to going in for a simple dental check-up or a detailed dental consultation, nerves are already heightened. That’s why, choosing the right dental practice poses as overhead during those times. A patient always wishes to get the … Continue reading
Dental office marketing has changed a lot in the past decade. Some marketers believe that dental marketing has changed more in the past five years than in the previous 20 years. Most dental practices these days are adopting digital marketing. … Continue reading
Today, more and more healthcare marketers recognize the power of digital marketing for dental offices, out-spacing traditional dental marketing strategies and techniques. From email marketing to blogging, you can use different digital marketing components for a dental practice to create … Continue reading
So much has been written on the Practice Builders blog about dental marketing ideas. However, one aspect that often gets overlooked is a more generic approach to using social media to growing your dental practice. What should dentists or dental … Continue reading
When you’re looking for the best Thai restaurant in your area, how do you find it? Often by “Googling” it… No? Well, your patients are no different. That’s precisely how patients search for the best dentists in their area. Your … Continue reading
A successful social media marketing for dentists is precisely what you need for your practice to flourish. It is the dynamic powerhouse that can solidify branding, create qualified leads, and drive more patients to your practice. But, one step in … Continue reading
Emails can be your revenue-driving machines. With an average ROI of $38 for each $1 spent, they reign supreme as one of the most powerful marketing channels. What’s more, the conversion rates of email marketing can give your other healthcare … Continue reading
Every dental practitioner wishes he/she had more patients, and there are only two ways of making that happen. Either you reach out to prospects or prospects come to you. Over the last decade or so, the second option has become … Continue reading
Though search engine optimization (SEO) is one of the most critical digital healthcare marketing skills, it is also said to be the most complicated to master. If you want to grow your medical practice, you will need website traffic. And … Continue reading
Whether you are starting out with your dental practice or you own a well-established facility, this question will always arise at some point: “Should I do my digital marketing in-house or through a dental practice marketing agency?” Building an in-house … Continue reading
There is a secret healthcare marketing strategy we have seen over the years that makes and breaks more medical practices than any other approach. The reason we call it is “secret” is not that hardly anyone knows about it, but … Continue reading
Powerful patient relationships are the driving force behind your medical practice success. When your patients know, like and trust you, they are far more likely to buy your products and services and recommend them to friends and family. But how … Continue reading
In order to make a dental practice more profitable, any marketer would consider the following three things: Find new patients Get existing patients to come back Increase the price of services If you are like much other dental practice marketers, … Continue reading
Regardless of the size and location of your dental practice, Instagram is one of the most effective channels for digital healthcare marketing. Healthcare brands all across the world have active Instagram presence, utilizing images and videos to increase their online … Continue reading
The number of dental practices in the United States is growing at an exponential pace, thus increasing the competition between practices. You must have seen new dental clinics pop up in your area, promising a variety of unique services and … Continue reading
In a world where smart devices like Alexa and Siri are becoming the norm, voice search has extended way beyond the home and into the pockets of tech-savvy people who now take this technology with them on the go. Smartphones … Continue reading
Whether you are managing a small dental practice or running a big hospital with multiple physical locations, you just cannot deny the importance of local search ranking of your dental practice on Google. Local SEO is critical to smaller dental … Continue reading
Videos are captivating. According to a report, four out of the top-six online channels on which people watch video are social channels. In fact, your website visitors will stay longer if it has some video content. Google’s algorithms will love … Continue reading
All healthcare marketers understand the importance of having an attractive website and getting regular traffic. However, website traffic is only half the battle. The challenge is making your visitors stay on your dental practice website long enough to find out … Continue reading
Over the last few years, digital marketing trends have emerged that have had a significant influence on how dental practices collaborate, communicate, evolve and innovate. As healthcare marketers, we live in a fast-paced digital world where the rules of the … Continue reading
Patient reviews are powerful. They are quite influential. Patient reviews are the cornerstones for building a strong online reputation for dentists. Simply put, online reviews tell the world what your patients think of your dental practice. If the online reviews … Continue reading
The number of dental practices in the United States is growing at an exponential pace, thus increasing the competition among practices. You must have seen new dental clinics pop up in your area, promising a variety of new services and … Continue reading
Social media can be intimidating to many dentists. However, the truth is, it can also be a significant and cost-effective marketing asset. Social media is ripe with opportunities for growing your practice, improving your reputation and spreading the word about … Continue reading
Online reputation management is an essential part of your dental practice’s success. What your patients say about your practice online has a substantial impact on your bottom line. Consider these stats: 88 percent of patients read reviews to determine the … Continue reading
Do you know that dental practices that take on a structured approach toward patient conversion are twice as likely to see an increase in profits? Here are a few compelling stats to get you thinking: You have less than eight … Continue reading
Want to grow your dental practice? It’s not just about excellent dentistry and expanding the scope of procedures to include services like whitening, veneers and implants. It also includes marketing those offerings. Here are five steps you can take to … Continue reading
