Online Reputation vs. SEO: Which is better for doctors?

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Online Reputation vs. SEO: Which is better for doctors?

Online reputation management (ORM) and search engine optimization (SEO) are two distinct services that are often grouped together. However, they both serve entirely different purposes. In general, SEO is used to increase the search engine ranking of your brand or … Continue reading

Top 5 Healthcare SEO Trends You Must be Aware of in 2020

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Top 5 Healthcare SEO Trends You Must be Aware of in 2020

Healthcare search engine optimization (SEO) for doctors is continually changing. Gone are the days when it was possible to rank a website within days just by including spammy backlinks and stuffing keywords. Google’s algorithm is way smarter now, and the … Continue reading

Why Is Content Marketing the Best Bet for a Medical Practice?

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Why Is Content Marketing the Best Bet for a Medical Practice?

It seems marketing and brand promotions are everywhere. Sometimes blocking us from watching YouTube content, and sometimes disguised as blog posts with titles like “11 Secrets to Succeed Overnight,” marketing is becoming harder to run away from. In the middle … Continue reading

A Physician’s Guide to Online Reputation Management

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A Physician’s Guide to Online Reputation Management

Online reviews are very popular these days, with everything from gadgets to restaurants judged on third-party sites like Yelp and TripAdvisor. Medical practitioners are not immune, either. Popular websites like Healthgrades, Google My Business and Yelp have the potential to … Continue reading

7 Reasons Why Your Medical Practice Absolutely Needs SEO

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7 Reasons Why Your Medical Practice Absolutely Needs SEO

Today’s patients rely on search engines to help them find everything from restaurant recommendations to B2B software providers. This means, regardless of what your medical practice offers, your target audience is probably searching for services like yours on search engines … Continue reading

1Principles of Ethical Marketing

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1Principles of Ethical Marketing

Did you know that almost 92 percent of millennials are more likely to buy products from ethical brands? Or that nearly 82 percent of customers believe ethical brands outperform brands that lack ethics? These are some of the many findings … Continue reading

Don’t Just Manage Your Online Reputation; Take Charge of It!

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Don’t Just Manage Your Online Reputation; Take Charge of It!

If you do not control your brand image online, someone else will. These days, almost every transaction starts online. If existing or potential patients see harmful content about your medical practice in search engine results, you are taking a considerable … Continue reading

Healthcare SEO: 7 Ways to Improve Rankings of Your Website

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Healthcare SEO: 7 Ways to Improve Rankings of Your Website

When most people hear about search engine optimization (SEO), they think of researching keywords and building links. While this is somewhat correct, it is not all there is to modern healthcare SEO. These days, analytics and content play a significant … Continue reading

6 of the Best Healthcare Digital Marketing Strategies

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6 of the Best Healthcare Digital Marketing Strategies

There are so many healthcare digital marketing strategies, and sometimes it can be overwhelming when you are trying to decide which one to choose. Marketers looking for the best digital marketing strategy need to have a clear understanding of their … Continue reading

7 Ways Physicians Can Do Social Media Marketing

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7 Ways Physicians Can Do Social Media Marketing

The popularity of social networks is at its peak. According to a report, social media platforms are the most relevant advertising channels for almost 50 percent of Gen Z and 42 percent of millennials. Even for the healthcare industry, social … Continue reading

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Why Online Review Sites Are Important for Your Practice

The popularity of social networks is at its peak. According to a report, social media platforms are the most relevant advertising channels for almost 50 percent of Gen Z and 42 percent of millennials. Even for the healthcare industry, social … Continue reading