8 Tips to step up Twitter marketing game and engage patients

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8 Tips to step up Twitter marketing game and engage patients

Powerful patient relationships are the driving force behind your medical practice success. When your patients know, like and trust you, they are far more likely to buy your products and services and recommend them to friends and family. But how … Continue reading

Why Online Reputation Management Is Necessary for Medical Practices

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Why Online Reputation Management Is Necessary for Medical Practices

There can be many reasons patients post negative reviews online. Sometimes they resort to nasty comments just to get services. Other times, patients with whom you have had an unpleasant interaction think they were in the right and decide to … Continue reading

7 Timeless Patient Service Commandments to Remember

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7 Timeless Patient Service Commandments to Remember

Today’s healthcare landscape is incredibly patient-driven. Patient service is no less than a “religion” for medical practitioners and their staff. A plethora of choices and mass customization mean medical practices must fight for patients’ business. It is not only service … Continue reading

5 Best Practices for Medical Content Marketing

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5 Best Practices for Medical Content Marketing

Have you ever wondered why healthcare content marketing strategies fail? And when they fail, what can you do except give up? Content marketing is often done by being effective in three areas: social media marketing (SMM), search engine optimization (SEO) … Continue reading

Can Patients Find Your Medical Practice Online?

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Can Patients Find Your Medical Practice Online?

Ideally, healthcare marketers should have a hunter’s mentality. This means they must be quick and shrewd enough to attract and retain new patients in order to successfully compete in this challenging healthcare marketing landscape. Medical practice owners spend hundreds and … Continue reading

What Is Brand Perception and How Does it Impact Your Bottom Line?

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What Is Brand Perception and How Does it Impact Your Bottom Line?

“Products are designed in factories, but brands are made in mind,” said branding leader Walter Landor. It is easy to calculate the physical value of your products and services, but your customers’ perception is what really determines the value your … Continue reading

4 Social Media Blunders Doctors Must Avoid

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4 Social Media Blunders Doctors Must Avoid

Creating and maintaining a strong social media presence could be the difference between success and failure for your medical practice. The most popular platforms, including Facebook, Twitter and LinkedIn, are continually being transformed, bringing new features to end users. Healthcare … Continue reading

The Positive Side of Negative Patient Reviews

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The Positive Side of Negative Patient Reviews

Can negative patient reviews help you attract more patients? Why are negative patient reviews considered less harmful? When and how should you respond to negative reviews? Most potential patients consider a lot of factors when choosing their healthcare provider, and … Continue reading

9 Tips to Boost Your Dental Instagram Marketing Strategy

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9 Tips to Boost Your Dental Instagram Marketing Strategy

Regardless of the size and location of your dental practice, Instagram is one of the most effective channels for digital healthcare marketing. Healthcare brands all across the world have active Instagram presence, utilizing images and videos to increase their online … Continue reading

10 Strategies for Attracting Patients to Your Dental Clinic

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10 Strategies for Attracting Patients to Your Dental Clinic

The number of dental practices in the United States is growing at an exponential pace, thus increasing the competition between practices. You must have seen new dental clinics pop up in your area, promising a variety of unique services and … Continue reading

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6 Low-Cost, Highly Effective Ways to Boost Staff Morale in Your Healthcare Practice

The number of dental practices in the United States is growing at an exponential pace, thus increasing the competition between practices. You must have seen new dental clinics pop up in your area, promising a variety of unique services and … Continue reading