4 Patient Engagement Ideas During the COVID-19 Lockdown

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4 Patient Engagement Ideas During the COVID-19 Lockdown

Travel is restricted. Schools and colleges have closed down. Businesses are shuttering. Stock markets are nose-diving. More than 50 percent of the earth’s population is under lockdown. Millions are impacted, and thousands have died. Even the two world wars didn’t … Continue reading

Marketing Tips for Medical Practices During the COVID-19 Pandemic

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Marketing Tips for Medical Practices During the COVID-19 Pandemic

Three months ago, the world was a different place. And then the coronavirus came, and everything changed. The pandemic is rattling the world as a whole, and businesses, including medical practices, are scrambling to manage this pandemic – both internally … Continue reading

6 Content Marketing Trends for 2020 That’ll Drive Your Success

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6 Content Marketing Trends for 2020 That'll Drive Your Success

“Content marketing is the only healthcare marketing that’s left.” These words of Seth Godin (spoken over 11 years ago) look more prophetic with each passing year. In 2020, a higher number of medical practices are seeing the light and embracing … Continue reading

4 Best SEO Tools You Should Use in 2020

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4 Best SEO Tools You Should Use in 2020

Though search engine optimization (SEO) is one of the most critical digital healthcare marketing skills, it is also said to be the most complicated to master. If you want to grow your medical practice, you will need website traffic. And … Continue reading

6 Top Digital Marketing Trends in Healthcare for 2020

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6 Top Digital Marketing Trends in Healthcare for 2020

It’s no secret that growing a medical practice and finding new patients are hard work. In fact, for the majority of medical practices, lead generation is their biggest marketing challenge. This is because patients are wary of being “sold” to. … Continue reading

How Hospital Marketing Helps Doctors

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How Hospital Marketing Helps Doctors

Have you ever thought about a healthcare world without marketing? Without hospital marketing, how will: Medical practices exist? Patients know what services are available on the market, the cost of particular services and where to obtain them? The answer is … Continue reading

Not Including Video Content in Your 2020 Healthcare Marketing Plan? You Might Be Missing Out

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Not Including Video Content in Your 2020 Healthcare Marketing Plan? You Might Be Missing Out.

According to various statistics, the majority of businesses (and doctors are not an exception) have started to include video content in their marketing plans. This trend is fueled by healthcare marketers believing that video marketing gives them a good ROI. … Continue reading

Healthcare Digital Marketing Campaign: The Only Way to Win Is to Go All Out

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Healthcare Digital Marketing Campaign: The Only Way to Win Is to Go All Out

Are you looking for healthcare digital marketing strategies proven to be the most effective for your medical practice growth? Like all healthcare practitioners or marketers, you too must be continually obsessing over healthcare marketing campaigns, but how often do you … Continue reading

Online Reputation vs. SEO: Which is better for doctors?

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Online Reputation vs. SEO: Which is better for doctors?

Online reputation management (ORM) and search engine optimization (SEO) are two distinct services that are often grouped together. However, they both serve entirely different purposes. In general, SEO is used to increase the search engine ranking of your brand or … Continue reading

Top 5 Healthcare SEO Trends You Must be Aware of in 2020

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Top 5 Healthcare SEO Trends You Must be Aware of in 2020

Healthcare search engine optimization (SEO) for doctors is continually changing. Gone are the days when it was possible to rank a website within days just by including spammy backlinks and stuffing keywords. Google’s algorithm is way smarter now, and the … Continue reading

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