How Crucial is Sentiment Analysis in Healthcare

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How Crucial is Sentiment Analysis in Healthcare

Want to know how your patients really feel about you and your practice? Try patient sentiment analysis, the latest buzz phrase in healthcare. Sentiment analysis is a research method that gauges patient satisfaction with the health services they have received. … Continue reading

How Telehealth Services Can Grow Your Practice

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How Telehealth Services Can Grow Your Practice

Marketing Telehealth Services in the Age of COVID During the height of the COVID-19 crisis, telemedicine and telehealth services took off like rockets and emerged as popular, practical alternatives for delivering quality care and improving healthcare practice operations. Although telemedicine … Continue reading

The Best Marketing Strategies for Concierge Medicine

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The Best Marketing Strategies for Concierge Medicine

Have you considered starting a concierge medicine practice? Because this healthcare model is still not mainstream, many patients may not be aware that retainer-based care is an option for them. That’s why marketing is critical for concierge medical practices. Marketing … Continue reading

Why YouTube Should be A Part of Your Healthcare Marketing Strategy

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Why YouTube Should be A Part of Your Healthcare Marketing Strategy

In addition to being the number one search engine in the world with 86 percent of search engine market share, Google also owns the second-largest internet search engine: YouTube. According to Search Engine Journal, YouTube receives more than 2 billion … Continue reading

13 Dental Marketing Strategies with High ROIs

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13 Dental Marketing Strategies with High ROIs

Today’s patient prospects crave making connections and the last thing they want is to be bombarded with traditional cheesy sales tactics and messaging online. Instead, your strategic dental marketing strategies should help you communicate more effectively and build relationships with … Continue reading

Learn How to Market Your Teledentistry Services

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Learn How to Market Your Teledentistry Services

Thanks to the dramatic rise in virtual telehealth and telemedicine services during the COVID-19 pandemic, there was also an increasing interest in teledental services. Since it’s obvious that you cannot fill a cavity or build a dental bridge during a … Continue reading

How to Grow a Medical Practice Into a Thriving Business

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How to Grow a Medical Practice Into a Thriving Business

As a doctor, you must go through many years of schooling, then work for years to acquire the technical acumen and treatment skills you need to be successful at your chosen profession. Then, after you’ve dedicated massive amounts of time … Continue reading

Effective Ways to Promote Your Healthcare Product with Digital Marketing

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Effective Ways to Promote Your Healthcare Product with Digital Marketing

Selling health-related products has become commonplace for dentists, dermatologists, cosmetic surgeons, and even family medicine practitioners. Although many healthcare practices that sell products have mastered the art of in-office promotions, few have had success at marketing products online. If you … Continue reading

Healthcare Competitive Analysis to Stay Relevant in the Industry

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Healthcare Competitive Analysis to Stay Relevant in the Industry

How to do a Competitive Market Analysis in Healthcare If you really want to take your healthcare practice marketing to the next level, you must build a deeper understanding of your competitors’ strengths and weaknesses. To that end, performing a … Continue reading

How to Grab and Attract New Dental Patients in 2022

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Few adults would argue with the importance of regular dental visits in 2022. According to a survey by Delta Dental Plans Association, 93 percent of Americans planned to visit the dentist in 2021. Now that the COVID-19 crisis is easing, … Continue reading

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