When Google pushed “universal search results” to the world in 2007, our search results suddenly went beyond simple links to websites. Overnight, we were greeted with images, maps, social content—and videos. We learned that humans have an insatiable appetite for … Continue reading
It’s hard to believe that the World Wide Web is celebrating its 25th anniversary. Pew Research used the occasion to gauge the impact of the Internet’s rapid growth in America. According to their most recent survey, nearly nine out of … Continue reading
Based on our 35 years of experience advising more than 15,000 privately owned dental, medical and physical therapy practices, one of the greatest marketing challenges is naming or renaming a practice. In large and small markets across the United States, … Continue reading
Last year, a new index that gauges the financial and operational health of physician practices forecast a downward trend in profitability for 2014. The Practice Profitability Index, or PPI, revealed that two out of three practices polled anticipate reduced profitability … Continue reading
The Concierge Medicine Research Collective has been studying consumer demand for concierge, direct care, cash-only and retainer-based medical models for years. They have found that the number of patients seeking concierge medical care is now far greater than the actual … Continue reading
If recent events are any indication, the expected influx of 30+ million new patients entering the American healthcare system may be a long way off. And with so many doctors exiting private practice for paid jobs in hospitals or large … Continue reading
Commonly known as QR codes, Quick Response codes are this generation’s barcodes. These square-shaped cryptograms are optically readable labels that are usually seen in advertisements. By scanning the QR code with your mobile device, you can obtain information regarding the … Continue reading
If you’re running healthcare practice advertising or marketing campaigns on social media, you may find some of these statistics helpful. These recent social media figures might make you rethink how you approach your strategy. 1. 55 to 64 age group … Continue reading
One of the first steps every medical or dental practice should take when embarking on a strategic marketing program is identifying your target audience. Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) will be … Continue reading
Here are some simple, nontechnical pointers to help you achieve improved medical/dental marketing-based SEO outcomes. SEO, or search engine optimization, is techno-talk for improving a website’s visibility by improving its position in search engine results. This improvement will lead to … Continue reading
