Multi-location healthcare practices face several challenges when defining their local SEO strategies and evaluating their SEO performance. You can’t manifest scalable growth without a strategy for evaluating location-specific SEO performance. This is particularly true of multi-location practices, who should measure … Continue reading
Think of search engine optimization (SEO) as the foundation of your online presence. The website content you produce means nothing if it doesn’t reach or attract patient prospects. SEO is designed to generate local leads and help you convert your … Continue reading
If you have ever tried to write content for a web page or a healthcare blog for your practice, you have undoubtedly grappled with headline writing. You may have learned that ranking at the top of a search engine results … Continue reading
If your healthcare website isn’t ranking in search results, you might have website design issues or website technical issues that are hurting your SEO performance. Typically, there are several possible reasons why you are not ranking. Your mission is to … Continue reading
Now that 2022 is well underway, this is a great time to review your search engine optimization strategy. Like most areas of digital healthcare marketing, healthcare SEO undergoes constant change. However, with frequent Google algorithm updates (at least one or … Continue reading
Regardless of your healthcare practice’s size or specialty, the way your front desk staff behaves with patients will determine whether patients will be returning to you or taking their business elsewhere. Essentially, your staff is the face of your healthcare … Continue reading
The population is growing, the COVID-19 pandemic is not a thing of the past, and this growing population still needs doctors. Therefore, failing to attract patients is a common issue for medical practices – a clear sign of gaps in … Continue reading
Healthcare is evolving. After years of stagnation, the call for high-quality and cost-effective care accessible to all is beginning to be answered. There is incremental progress towards providing meaningful healthcare and innovative delivery models, with promising developments in the AI-based … Continue reading
Whether you are focusing on growing your medical practice or acquiring new patients or retaining the existing ones, effectively communicating with patients will help you achieve your goals. If you can’t communicate the severity of the disease to patients, or … Continue reading
Assuming you have understood the importance of patient reviews, it’s time to get down to the real stuff: creating a doctor review marketing strategy for your medical practice. Want to know what makes patient reviews so crucial for your medical … Continue reading
