5 Ways to Achieve Healthcare Content Marketing Success

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5 Ways to Achieve Healthcare Content Marketing Success

You’ve been hearing about content marketing for years. The buzz around content marketing started with businesses in other consumer and B2B categories and spilled over into healthcare during the last decade as more medical practices, physicians, and hospitals jumped into … Continue reading

Blogging: Your Ultimate Tools for Generating Leads and Improving Your Online Reputation

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Blogging: The Ultimate Tool for Generating Leads and Improving Online Reputation

Like healthcare itself, healthcare marketing presents an ever-changing landscape of possibilities. The best marketing strategies from yesterday may not be the best options for today or in the future, especially when it comes to what healthcare marketing companies like to … Continue reading

Have You Ever Used Patient Reviews to Boost Content Marketing?

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Have You Ever Used Patient Reviews to Boost Content Marketing?

Social proof is one of the most useful marketing tools to promote your medical practice. Seeing existing patients’ happiness and success is a proven way to increase prospective confidence, leading to increasing patient flow. According to several reports, online reviews … Continue reading

7 Healthcare Marketing 2020 Stats [And What They Mean To You]

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7 Healthcare Marketing 2020 Stats [And What They Mean To You]

You’ve probably seen headlines and blog articles using buzzwords like “healthcare marketing 2020” or “new trends in healthcare marketing,” and it can be challenging to decipher which blog is giving gems and who’s rinsed and repeated last year’s statistics as … Continue reading

4 Inbound Marketing Ideas for Physical Therapy Clinics

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4 Inbound Marketing Ideas for Physical Therapy Clinics

Physical therapy marketing is anything but easy. From writing blog posts to publishing e-books, from posting videos to sharing infographics, there are tons of physical therapy marketing ideas to drive the best organic traffic to your website. But instead of … Continue reading

6 Content Marketing Trends for 2020 That’ll Drive Your Success

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6 Content Marketing Trends for 2020 That'll Drive Your Success

“Content marketing is the only healthcare marketing that’s left.” These words of Seth Godin (spoken over 11 years ago) look more prophetic with each passing year. In 2020, a higher number of medical practices are seeing the light and embracing … Continue reading

4 Best SEO Tools You Should Use in 2020

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4 Best SEO Tools You Should Use in 2020

Though search engine optimization (SEO) is one of the most critical digital healthcare marketing skills, it is also said to be the most complicated to master. If you want to grow your medical practice, you will need website traffic. And … Continue reading

6 Top Digital Marketing Trends in Healthcare for 2020

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6 Top Digital Marketing Trends in Healthcare for 2020

It’s no secret that growing a medical practice and finding new patients are hard work. In fact, for the majority of medical practices, lead generation is their biggest marketing challenge. This is because patients are wary of being “sold” to. … Continue reading

Not Including Video Content in Your 2020 Healthcare Marketing Plan? You Might Be Missing Out

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Not Including Video Content in Your 2020 Healthcare Marketing Plan? You Might Be Missing Out.

According to various statistics, the majority of businesses (and doctors are not an exception) have started to include video content in their marketing plans. This trend is fueled by healthcare marketers believing that video marketing gives them a good ROI. … Continue reading

Healthcare Digital Marketing Campaign: The Only Way to Win Is to Go All Out

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Healthcare Digital Marketing Campaign: The Only Way to Win Is to Go All Out

Are you looking for healthcare digital marketing strategies proven to be the most effective for your medical practice growth? Like all healthcare practitioners or marketers, you too must be continually obsessing over healthcare marketing campaigns, but how often do you … Continue reading

How to Improve Your Online Reputation With Blog Posts

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How to Improve Your Online Reputation With Blog Posts

While the work involved in repairing your damaged online reputation might seem overwhelming, it does not have to be. There is an easy yet powerful way to change the online conversation surrounding your medical practice: blogging! Google places a high … Continue reading

7 Reasons Why Your Medical Practice Absolutely Needs SEO

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7 Reasons Why Your Medical Practice Absolutely Needs SEO

Today’s patients rely on search engines to help them find everything from restaurant recommendations to B2B software providers. This means, regardless of what your medical practice offers, your target audience is probably searching for services like yours on search engines … Continue reading

5 Ways a Healthcare Marketing Agency Can Help Your Medical Practice Grow

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5 Ways a Healthcare Marketing Agency Can Help Your Medical Practice Grow

You often hear that the world of healthcare marketing is changing. It is true, but shouldn’t we all be looking at this statement a little differently? The world of healthcare marketing has already changed. It is not a matter of … Continue reading

The Rewards of Being on the First Page of Google Search Results

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The Rewards of Being on the First Page of Google Search Results

The most critical reason why you want to get to the top of Google’s first page is that you want to be seen by everyone who may need your services. Google is the number-one search engine in the US that … Continue reading

6 Ways to Use Social Networks to Grow Your Medical Practice

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6 Ways to Use Social Networks to Grow Your Medical Practice

According to a report by Statistica, the total number of worldwide users on social networks is likely to cross 3 billion active users per month by 2021. This is one-third of the world’s entire population! Social networks are engaging the … Continue reading

6 SEO Tools That Can Double Your Healthcare Website Traffic

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6 SEO Tools That Can Double Your Healthcare Website Traffic

Understanding search engine optimization (SEO) is important for increasing your healthcare website traffic and brand awareness. Right now, thousands of potential patients are looking for healthcare content just like yours. You can help potential patients find your website by implementing … Continue reading

5 Best Practices for Medical Content Marketing

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5 Best Practices for Medical Content Marketing

Have you ever wondered why healthcare content marketing strategies fail? And when they fail, what can you do except give up? Content marketing is often done by being effective in three areas: social media marketing (SMM), search engine optimization (SEO) … Continue reading

5 Best Practices for Healthcare Content Promotion

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5 Best Practices for Healthcare Content Promotion

Where there is a visitor, there is an opportunity. Traffic on your website, blogs and social media platforms represents an opportunity for conversion. This means you have plenty of qualified leads, who are highly likely to convert into paying patients. … Continue reading

What Type of Visual Content Attracts Patients?

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What Type of Visual Content Attracts Patients?

Did you know, nearly 74 percent of marketers are creating and sharing visual content, and this figure is going to increase? The fact is, if you want to make a real impact with your practice’s content, you cannot just treat … Continue reading

7 Ingredients for a Perfect Social Media Content Marketing Recipe

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7 Ingredients for a Perfect Social Media Content Marketing Recipe

Do you, too, want to increase your social media engagement and have your content shared like never before? Every healthcare marketer wants to create and share content that converts. Regardless of the specialty or location of your medical practice, the … Continue reading

Smart Content for Every Stage of the Marketing Funnel

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Smart Content for Every Stage of the Marketing Funnel

Consider this problem: You have built an amazing website, but the conversion rate is still very low. Or, you are regularly posting informative and unique blog posts, but they hardly seem to help drive patients to your dental practice. One … Continue reading

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