Blogging: The Ultimate Tool for Generating Leads and Improving Online Reputation

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Blogging: The Ultimate Tool for Generating Leads and Improving Online Reputation

We are often asked by healthcare marketers, “How can I generate more qualified leads for my medical practice?” Our answer is always the same: Start writing blogs. Blogging is probably the best way to attract more leads, increase conversion rate, … Continue reading

6 Content Marketing Trends for 2020 That’ll Drive Your Success

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6 Content Marketing Trends for 2020 That'll Drive Your Success

“Content marketing is the only healthcare marketing that’s left.” These words of Seth Godin (spoken over 11 years ago) look more prophetic with each passing year. In 2020, a higher number of medical practices are seeing the light and embracing … Continue reading

4 Best SEO Tools You Should Use in 2020

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4 Best SEO Tools You Should Use in 2020

Though search engine optimization (SEO) is one of the most critical digital healthcare marketing skills, it is also said to be the most complicated to master. If you want to grow your medical practice, you will need website traffic. And … Continue reading

6 Top Digital Marketing Trends in Healthcare for 2020

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6 Top Digital Marketing Trends in Healthcare for 2020

It’s no secret that growing a medical practice and finding new patients are hard work. In fact, for the majority of medical practices, lead generation is their biggest marketing challenge. This is because patients are wary of being “sold” to. … Continue reading

Not Including Video Content in Your 2020 Healthcare Marketing Plan? You Might Be Missing Out

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Not Including Video Content in Your 2020 Healthcare Marketing Plan? You Might Be Missing Out.

According to various statistics, the majority of businesses (and doctors are not an exception) have started to include video content in their marketing plans. This trend is fueled by healthcare marketers believing that video marketing gives them a good ROI. … Continue reading

Healthcare Digital Marketing Campaign: The Only Way to Win Is to Go All Out

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Healthcare Digital Marketing Campaign: The Only Way to Win Is to Go All Out

Are you looking for healthcare digital marketing strategies proven to be the most effective for your medical practice growth? Like all healthcare practitioners or marketers, you too must be continually obsessing over healthcare marketing campaigns, but how often do you … Continue reading

How to Improve Your Online Reputation With Blog Posts

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How to Improve Your Online Reputation With Blog Posts

While the work involved in repairing your damaged online reputation might seem overwhelming, it does not have to be. There is an easy yet powerful way to change the online conversation surrounding your medical practice: blogging! Google places a high … Continue reading

Hiring a Healthcare Marketing Agency for Doctors? Don’t Forget to Ask These Questions

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Hiring a Healthcare Marketing Agency for Doctors? Don’t Forget to Ask These Questions

There are many reasons why you might be thinking of hiring a digital healthcare marketing agency for medical practice. Maybe you are hoping to free up more time to focus on patients, or perhaps you expect the agency to bring … Continue reading

7 Reasons Why Your Medical Practice Absolutely Needs SEO

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7 Reasons Why Your Medical Practice Absolutely Needs SEO

Today’s patients rely on search engines to help them find everything from restaurant recommendations to B2B software providers. This means, regardless of what your medical practice offers, your target audience is probably searching for services like yours on search engines … Continue reading

1Principles of Ethical Marketing

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1Principles of Ethical Marketing

Did you know that almost 92 percent of millennials are more likely to buy products from ethical brands? Or that nearly 82 percent of customers believe ethical brands outperform brands that lack ethics? These are some of the many findings … Continue reading

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