How to Attract Targeted Traffic to Your Plastic Surgery Website

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How to Attract Targeted Traffic to Your Plastic Surgery Website

“How do I drive more traffic to my plastic surgery practice website?” That thought crosses the mind of every plastic surgery practice marketer at some point. Maybe you too have sunk time and effort into setting up your practice, only … Continue reading

4 Social Media Blunders Doctors Must Avoid

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4 Social Media Blunders Doctors Must Avoid

Creating and maintaining a strong social media presence could be the difference between success and failure for your medical practice. The most popular platforms, including Facebook, Twitter and LinkedIn, are continually being transformed, bringing new features to end users. Healthcare … Continue reading

How Social Networks Can Help Your Psychology Practice Thrive

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How Social Networks Can Help Your Psychology Practice Thrive

Social networks have grown at an exponential rate over the last decade or so. According to a report by Statista, there were around 207 million social network users in the U.S. in 2016. This figure places the U.S. as the … Continue reading

7 Low-Cost Ways to Promote Your Medical Practice

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7 Low-Cost Ways to Promote Your Medical Practice

Healthcare marketers understand just how crucial it is to market their private practice in order to gain online visibility and reach their target audience. Marketing is an important way for you to show your skills to your target audiences. As … Continue reading

Is Your Dental Website Converting Visitors into Patients?

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Is Your Dental Website Converting Visitors into Patients?

Do you know that dental practices that take on a structured approach toward patient conversion are twice as likely to see an increase in profits? Here are a few compelling stats to get you thinking: You have less than eight … Continue reading

8 Ways to Handle Patient Complaints and Defuse Their Frustrations

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8 Ways to Handle Patient Complaints and Defuse Their Frustrations

2017 will see healthcare’s full transition to value-based reimbursement, so scoring low on the patient satisfaction surveys that payers send to patients will cost you. But how do you handle those patients who, no matter how nice you are, you … Continue reading

How to Craft Emails Your Patients Will Read

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How to Craft Emails Your Patients Will Read

With pitches and promotions everywhere, you want to make your healthcare practice’s emails stand out in your patients’ inbox. Here are things you can do to create emails that your patients will actually want to open. Make it personal. Think … Continue reading

Why Healthcare Practices Should Use Video

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Why Healthcare Practices Should Use Video

We’re not telling you to create a Gray’s Anatomy episode. But posting video content on your website is a great marketing tool for your practice. Video humanizes your practice, increases engagement with new and current patients and is easy to … Continue reading

Protect Your Practice Reputation Outside the Office, Too

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Protect Your Practice Reputation Outside the Office, Too

You might never have considered how your activities outside your practice can impact your professional reputation. That is, if it weren’t for a Minnesota dentist who went big-game hunting in Africa and killed the world’s most famous lion, a beloved … Continue reading

Watch Your Language With Patients

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Watch Your Language With Patients

Too often, doctors and dentists use the wrong word choices in their patient communications – without even realizing it. Patients often perceive negative connotations in what you consider to be standard language in the healthcare professions. Here’s a simple example… … Continue reading

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Social Media Tips: Focus on Facebook

Too often, doctors and dentists use the wrong word choices in their patient communications – without even realizing it. Patients often perceive negative connotations in what you consider to be standard language in the healthcare professions. Here’s a simple example… … Continue reading