When you’re creating a healthcare marketing plan for your medical or dental practice, it’s important to think of your practice as a brand or a business. It’s also equally important to make an effort to create a community within your … Continue reading
Creating social media and blog posts that showcase your expertise and address patients’ medical questions and concerns is a large part of any healthcare marketing strategy. Although it’s important to showcase your practice’s expertise and keep the information relevant to … Continue reading
Have you waited in your waiting room lately? You should. In fact, that’s one of the best ways to find out what your waiting room experience is really like. If you’re wondering why this is such a big deal, waiting … Continue reading
Perpetually tardy patients, last-minute cancellations and flat-out no-shows have adverse affects on your healthcare practice. They disrupt your schedule, minimize your efficiency and, most of all, reduce your profitability. Patient Prompt reports that with an average appointment cost of $125, … Continue reading
Here’s the hard truth: You need to invest in digital marketing if you want your healthcare practice to remain competitive. The unfortunate reality is that digital marketing can get costly, and not every digital marketer is worth his weight in … Continue reading
Even if advertising isn’t your specialty, you can probably conjure up in your mind a variety of brands that you recognize and personal associations to go with them. Branding for your healthcare practice is similar in that your brand is … Continue reading
If you want to stay ahead of the game, you’ve got to know your competition. We’ll show you how to do your own market research so you can get the scoop on competing healthcare practices. When you know their strengths … Continue reading
Many healthcare practices see a lull in business around the holidays, but that doesn’t mean you have to sit around and wait for things to pick back up. The holiday season is a perfect opportunity to send well-wishes to your … Continue reading
Healthcare industry-induced stress can derail your staff’s demeanor if you aren’t continually keeping morale boosters on your radar. When your staff is happy, they’re more engaged in their jobs, friendlier to patients (who immediately sense it!) and more productive. And … Continue reading
YouTube is an ideal place to invest your practice’s social media energies: It’s operated by Google, has 1 billion users and is another way to drive traffic to your site. It can be daunting, though, because video requires more work … Continue reading
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