The fast pace of today’s digital world demands that healthcare practices follow modern marketing strategies in order to be competitive and attract new patients. What usually makes or breaks a medical practice’s success can often be a well-thought-out healthcare marketing … Continue reading
Does your website have everything it needs to achieve high rankings in Google searches? Does it set you apart from competitors, increase website visits, and deliver helpful insights about your services to your local community? Does it include doctor bios … Continue reading
It’s a safe bet that every healthcare provider wants to know how to improve patient care while improving patient outcomes. Today, thanks largely to the COVID-19 pandemic, providers have been using a relatively new digital patient engagement tool to do … Continue reading
Think of search engine optimization (SEO) as the foundation of your online presence. The website content you produce means nothing if it doesn’t reach or attract patient prospects. SEO is designed to generate local leads and help you convert your … Continue reading
If you have ever tried to write content for a web page or a healthcare blog for your practice, you have undoubtedly grappled with headline writing. You may have learned that ranking at the top of a search engine results … Continue reading
In case you haven’t been paying attention, the healthcare industry is going through a period of rapid change driven primarily by the consumerization of healthcare. Doctors are learning that they need to come down off their pedestals and patients are … Continue reading
As a doctor, you must go through many years of schooling, then work for years to acquire the technical acumen and treatment skills you need to be successful at your chosen profession. Then, after you’ve dedicated massive amounts of time … Continue reading
First things first. If you have a medical practice, you need a website, period. The days when a website was optional are long gone. Today, it’s a must-have. So, for the sake of this article, we’ll assume that you already … Continue reading
When it comes to medical website design and development, you need to factor in patient data protection and site security. There are many reasons why you need medical website protection and site security that’s covered by an SSL security certificate, … Continue reading
Regardless of your healthcare practice’s size or specialty, the way your front desk staff behaves with patients will determine whether patients will be returning to you or taking their business elsewhere. Essentially, your staff is the face of your healthcare … Continue reading
