How Critical Is Voice Search for Healthcare Marketing?

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How Critical Is Voice Search for Healthcare Marketing?

Voice search is not a new concept. Do you remember the all-knowing, conversing computer called Mother in the movie Alien (1979)? This tells us we have always been interested in the ability to use voice to search, but it is … Continue reading

Multichannel Medical Marketing: Highway to a Successful Practice

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Multichannel Medical Marketing: Highway to a Successful Practice

According to a recently published study, an increasing number of U.S. customers spend more than five hours per day on their smartphones. In addition, when they are using their mobile devices, they open an average of nine apps. Do you … Continue reading

Healthcare Marketing: 10 Quick Tips to Beat the Competition

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Healthcare Marketing: 10 Quick Tips to Beat the Competition

As a healthcare marketer, it is inevitable that you will have competition. However, competition can be healthy and make you a better practitioner than you already are. You must allow the prospect of competition to inspire you rather than derail … Continue reading

Medical Practice Marketing: The Art and Science of Storytelling

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Medical Practice Marketing: The Art and Science of Storytelling

Storytelling is an age-old means of transferring knowledge. Most stories we heard when we were children were passed down from our parents or grandparents and from one generation to the other. Storytelling is a great communication tool that has been … Continue reading

20 Most Effective Doctor Marketing Tips for Attracting New Patients and Growing Your Practice

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20 Most Effective Doctor Marketing Tips for Attracting New Patients and Growing Your Practice

Effective marketing is powerful. Successful medical practices understand the value of having an integrated marketing strategy that includes traditional and online marketing to reach, attract and retain patients. Having an effective strategy and knowing your target audience is imperative for … Continue reading

Marketing Eye to Eye: Don’t Let Your Computer Get in the Way

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Marketing Eye to Eye: Don’t Let Your Computer Get in the Way

Medical marketing may get you thinking about websites, social media and email campaigns, and while those are all important components, there’s no substitute for the power of a good doctor-patient relationship. Not only is a good doctor-patient relationship a good … Continue reading

5 medical marketing strategies that you can implement right now

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5 medical marketing strategies that you can implement right now

When it comes to marketing your medical practice, you have a lot of choices. There are so many strategies you can use – including using medical marketing companies – to connect with patients. Most physicians don’t know where to start. … Continue reading

Top 4 Reasons Why You’re Losing Followers

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Top 4 Reasons Why You are Losing Followers

Have you noticed that the number of followers you have seems to be decreasing day by day? Before you start changing your healthcare marketing plan from top to bottom, make sure you’re not engaging in these online habits that may … Continue reading

How to Create Content for Your Healthcare Practice’s Mobile Site

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How to Create Content for Your Healthcare Practice’s Mobile Site

If you have a mobile site for your healthcare practice (and in 2016, you definitely should!), it’s important to think about mobile logistics when you’re creating content as part of your healthcare marketing strategy. Because of the dynamics of mobile … Continue reading

How to Market Your Practice to Millennials

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How to Market Your Practice to Millennials

With the Affordable Care Act, many young people in the United States are able to stay on their parent’s healthcare insurance until they turn 26. However, after that, many millennials are opting out of insurance coverage, healthcare included. It’s obvious … Continue reading

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5 Tips for an Effective LinkedIn Profile

With the Affordable Care Act, many young people in the United States are able to stay on their parent’s healthcare insurance until they turn 26. However, after that, many millennials are opting out of insurance coverage, healthcare included. It’s obvious … Continue reading