Whether it’s a medical or dental practice you’re opening, keep your patients’ point of view front and center. Think through how patients will find you and how they will experience your practice. 1. Build a user-friendly website. As a practitioner, … Continue reading
As a medical professional, retiring is not as simple as riding off into the sunset. You may well get to that sunset ride, but to make sure it’s undisturbed by any loose ends –particularly any that could lead to allegations … Continue reading
You may think of LinkedIn as primarily a tool for finding jobs, but when patients search for you or your healthcare practice online, they will most likely see your LinkedIn profile come up right away in their search results. Don’t … Continue reading
What do you want your patients to think of when they think of you and your practice? What do you want your practice to be known for? Your answers to these questions will guide your practice’s brand, which refers to … Continue reading
Keeping a healthcare blog updated with valuable content on a consistent basis is important to your healthcare site’s visibility and authority online, but it’s not always easy coming up with ideas. In addition to the ideas we listed here, we’ve … Continue reading
Healthcare marketing helps you nurture relationships with existing patients and help new patients find you. The concept is simple enough, but with all the forms of media out there, it can be overwhelming to know how to get into action. … Continue reading
Want to grow your dental practice? It’s not just about excellent dentistry and expanding the scope of procedures to include services like whitening, veneers and implants. It also includes marketing those offerings. Here are five steps you can take to … Continue reading
While you want to improve your eye care practice marketing, no patient wants to feel like your practice is out for his/her money by pushing multiple pair sales. At the same time, there are real reasons a patient may want … Continue reading
Blogging is a great way to connect with your patients and increase your site’s visibility online. Once you have one set up, consistently updating the content is the real challenge. If you need a last-minute blog idea, here are five … Continue reading
It’s crucial that your practice has a website, but to make sure you are optimizing your healthcare marketing potential, you also have to ensure that your site is mobile-friendly. Google factors in mobile friendliness into its site ranking, and 80% … Continue reading
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