Today’s patients have become increasingly smarter in terms of choosing the right healthcare practitioners for them. The rapidly growing trend is checking out a doctor’s or dentist’s online reviews before arranging a first consultation. Whether you are a doctor, a … Continue reading
Doctors and dentists who wish to increase patient demand or stay in high demand in 2016 must use an armamentarium of healthcare practice marketing strategies to engage and attract healthcare consumers where they live. And where they live is on … Continue reading
It’s time to make your personal New Year’s resolutions, so why not also make an important business resolution? Resolve to review and update your healthcare marketing plan for 2016. Here are some points to consider when reviewing your marketing plan … Continue reading
Getting patients to visit your healthcare website is one challenge. Turning them into new patients in your practice is quite another. You can have the best-looking website and great SEO to attract patients, but without the right content, written the … Continue reading
Since the rise of Facebook, social media networks continue to grow and expand. If you’re using social media as part of your healthcare marketing strategy, it’s important to understand the new social networking sites that launch and how they can … Continue reading
First impressions are vital for any business, and your practice is no different. Your office staff is the first impression and the first point of contact for new and prospective patients, and that initial interaction can either make or break … Continue reading
Now that more patients face rising out-of-pocket healthcare costs due to higher premiums and higher deductibles, more are searching the Internet for medical care, comparing reviews, practitioners and practices before they make buying decisions. Like it or not, today’s healthcare … Continue reading
Using social media as part your healthcare marketing strategy is an effective way to generate interest in your healthcare practice and connect with your patients. Even if you use social media in your personal life, there are different strategies to … Continue reading
In a constantly evolving technological world, it’s important to keep the website for your medical or dental practice up-to-date. And while updating an outdated practice website is a solid healthcare marketing strategy, there are important steps to remember to ensure … Continue reading
As technology continues to improve, so do strategies for medical and dental practices’ web design. Creating a website for your medical or dental practice that employs these strategies will help you gain referrals and new patients, increase your search engine … Continue reading
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