Now that more patients face rising out-of-pocket healthcare costs due to higher premiums and higher deductibles, more are searching the Internet for medical care, comparing reviews, practitioners and practices before they make buying decisions. Like it or not, today’s healthcare … Continue reading
Using social media as part your healthcare marketing strategy is an effective way to generate interest in your healthcare practice and connect with your patients. Even if you use social media in your personal life, there are different strategies to … Continue reading
In a constantly evolving technological world, it’s important to keep the website for your medical or dental practice up-to-date. And while updating an outdated practice website is a solid healthcare marketing strategy, there are important steps to remember to ensure … Continue reading
As technology continues to improve, so do strategies for medical and dental practices’ web design. Creating a website for your medical or dental practice that employs these strategies will help you gain referrals and new patients, increase your search engine … Continue reading
Did you know that Americans spend three times as much time on social media as they do on email? It’s clear now that social media is more than just a trend. Facebook and Twitter are still the two most popular … Continue reading
As we’ve discussed before, content is an important part of any healthcare marketing strategy. From your healthcare website design and blog entries to newsletters and social media updates, there’s a lot of content that needs to be created to effectively … Continue reading
You may have heard that email newsletters are a healthcare Internet marketing strategy that’s dying, even though that assessment isn’t entirely accurate. It’s true that email newsletters are an older form of Internet marketing, but that doesn’t make them outdated; … Continue reading
Doctors, dentists and other healthcare providers are still confused about search engine optimization (SEO) and its real value to your online marketing mix. Having a beautiful website is not sufficient for attracting the patients and case types you really value. … Continue reading
If your first question is, “How do I get a negative review removed?” you should know that it’s not easy, regardless of which online review site you’re dealing with. Each site has its own rules and most major sites make … Continue reading
Most medical and dental practices have set up social media accounts by now as a way to market themselves as part of their healthcare marketing strategy. Even if you’ve had your social media accounts for a few years or a … Continue reading
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