According to a recent article in the Wall Street Journal, American doctors are growing increasingly dissatisfied with their profession. It’s not surprising considering how much the healthcare landscape in America has changed. Today, doctors are reeling from decreased reimbursements, controversial … Continue reading
Most experts agree that the average American reads at a 7th- or 8th-grade level. Yet, most doctors, nurses and other healthcare providers write at an 11th- or 12th-grade level. So chances are pretty high that you and your staff are … Continue reading
Today’s typical patient is dramatically different from the typical patient a generation ago. According to Pew Research, nine out of 10 American adults now use the Internet regularly. And that figure is even higher among certain demographics. For example, Internet … Continue reading
Teaser: There is no better or more readily available source of new client referrals than your current clients. Current clients have firsthand experience with you, your staff and your practice. Current happy clients can be your best ambassadors. The only … Continue reading
New strategies are attracting veterinary clients and referrals online, and they are less intrusive and less costly to you. If you are like most veterinarians, you want to know how you can take advantage of online social media, mobile web … Continue reading
There is no better or more readily available source of new patient referrals than your current patients. Current patients have firsthand experience with you, your staff and your practice. Current happy patients can be your best ambassadors. The only caveat: … Continue reading
Video has rapidly become the single most engaging and clicked-on of all Internet media. Astoundingly, people view over four billion YouTube videos every day. So it makes perfect sense to use the power of video and social media – YouTube, … Continue reading
You probably don’t realize that your style of writing is getting in the way of effective doctor-patient communications and would probably earn you no more than a C-minus grade in high-school English. Here are three big reasons why and three … Continue reading
More American consumers are learning every day that they can check physician and dentist ratings online – just like they check restaurant or new car ratings – before they choose a provider. Online reputation ratings are becoming a fact of … Continue reading
When Google pushed “universal search results” to the world in 2007, our search results suddenly went beyond simple links to websites. Overnight, we were greeted with images, maps, social content—and videos. We learned that humans have an insatiable appetite for … Continue reading
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