In response to the ongoing dramatic increase in the number of Americans who now do most of their web searching from mobile devices, Google announced last month that, starting on April 21, 2015, it is expanding the use of mobile-friendliness … Continue reading
Is your style of writing getting in the way of effective doctor-patient and marketing communications? Here is how you can improve your written communications… Learn to Write Using the Active Voice There is far too much passive writing in healthcare. … Continue reading
We already know that 80 percent of American adults regularly search for health and doctor, dentist or veterinarian information online. But how many use the Internet to diagnose their own health conditions or those of a family member, friend or … Continue reading
Now that 80 percent of American consumers are turning to the Internet for healthcare and provider information, it’s critically important for you to have a website that is both patient-friendly and informative. Patients want information they can trust and you … Continue reading
If you are a physician, dentist, veterinarian or other healthcare provider, you have likely arrived at the proverbial fork in the road between embracing social media or ignoring it, and accepting change or avoiding it. No matter which choice you … Continue reading
Has your practice experienced a decline in patient visits, new patients and new patient inquiries? Have you seen an increase in cancellations or no-shows? Here are three things you can do to help ensure your patients’ satisfaction and loyalty. Build … Continue reading
How do health practices (doctors, dentists, veterinarians, therapists) differentiate themselves and cut through increasing online content clutter? According to a recent report by the Aberdeen Group (aberdeen.com), 95% of best-in-class marketers use video to stand out from the crowd and … Continue reading
About one-quarter (25 percent) of patients leave medical practices every year for reasons that may be unknown to practitioners until complaints or poor reviews appear online. Here are four ways you can stimulate more positive online reviews: 1) Patient satisfaction … Continue reading
Today, more American consumers than ever are writing and using online reviews to shop for doctors, dentists, veterinarians and physical therapists. In fact, the latest statistics show dramatic increases in the use of online reviews. In 2013, Software Advice, a … Continue reading
Whether you are a physician, dentist or veterinarian, there are two basic styles of marketing messaging in healthcare. One is focused on the marketer and the other is focused on the patient or person you are marketing to. Whether you … Continue reading
AEO vs SEO: What Healthcare Marketers Need to Know
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