On April 21, 2015 Google expanded the use of mobile-friendliness as a ranking signal. This change, referred to by web developers as ‘Mobilegeddon’ or ‘Phonapocalypse’ affects mobile Internet searches in all languages worldwide and will have a significant impact on … Continue reading
There was a time in America when most physicians opened private practices after residency. But today, due to market forces and shifting attitudes, more than half of new doctors are opting to work for hospitals and large managed health systems, … Continue reading
With 14 million newly insured individuals gaining health coverage under the ACA since last year, 2014, nearly everyone expected doctors’ offices to be overwhelmed with new patients. But, according to recent statistics, that has simply not happened. According to an … Continue reading
If you are considering a new website for your healthcare practice or wondering if a new domain name would improve your traffic, there are ten questions you need to ask yourself about best practices in choosing healthcare domain names… Does … Continue reading
In response to the ongoing dramatic increase in the number of Americans who now do most of their web searching from mobile devices, Google announced last month that, starting on April 21, 2015, it is expanding the use of mobile-friendliness … Continue reading
Is your style of writing getting in the way of effective doctor-patient and marketing communications? Here is how you can improve your written communications… Learn to Write Using the Active Voice There is far too much passive writing in healthcare. … Continue reading
We already know that 80 percent of American adults regularly search for health and doctor, dentist or veterinarian information online. But how many use the Internet to diagnose their own health conditions or those of a family member, friend or … Continue reading
Now that 80 percent of American consumers are turning to the Internet for healthcare and provider information, it’s critically important for you to have a website that is both patient-friendly and informative. Patients want information they can trust and you … Continue reading
If you are a physician, dentist, veterinarian or other healthcare provider, you have likely arrived at the proverbial fork in the road between embracing social media or ignoring it, and accepting change or avoiding it. No matter which choice you … Continue reading
Has your practice experienced a decline in patient visits, new patients and new patient inquiries? Have you seen an increase in cancellations or no-shows? Here are three things you can do to help ensure your patients’ satisfaction and loyalty. Build … Continue reading
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