Why Healthcare Should Care About OTT Advertising

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If you haven’t yet heard about over-the-top (OTT) advertising and marketing or connected TV (CTV) streaming, you will soon. Connected TV, also known as over-the-top media streaming, describes a whole new frontier for targeted marketing campaigns. These terms are relatively … Continue reading

7 Healthcare SEO Trends for 2022 You Must Follow

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Now that 2022 is well underway, this is a great time to review your search engine optimization strategy. Like most areas of digital healthcare marketing, healthcare SEO undergoes constant change. However, with frequent Google algorithm updates (at least one or … Continue reading

Top 6 B2B Healthcare Marketing Strategies to Increase Market Share

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If you are unfamiliar with marketing lingo, you might not know that “B2B” means business-to-business. Then there’s “B2C,” which means business to consumer. The B2B market in global healthcare is estimated to reach $536.6 billion in revenue by the end … Continue reading

Enhance Your Practice’s Online Presence with Healthcare Video Marketing

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If you haven’t considered using video in your healthcare marketing, it’s time to rethink your strategy and modify your healthcare marketing plans for 2022. According to recent studies, people watch an average of over 16 hours of online video every … Continue reading

5 Top Marketing Trends for Healthcare Practices in 2022

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5 Top Marketing Trends for Healthcare Practices in 2022

Healthcare marketing trends have changed dramatically since the advent of the Internet as a global communications network in the 1990s. In 2020, the COVID-19 pandemic created several new marketing trends that continued to play a major role in healthcare marketing … Continue reading

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