5 Social Media Marketing Mistakes That Can Sabotage Your Dental Practice

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5 Social Media Marketing Mistakes That Can Sabotage Your Dental Practice

The evolution of social networks is a story filled with awe and, to some extent, disbelief. It seems like yesterday when people were using Orkut, sending frivolous messages and sharing pictures with friends. And then Facebook happened. The world changed. … Continue reading

Top 10 Healthcare Marketing Trends For 2018

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Top 10 Healthcare Marketing Trends For 2018

With 2017 almost in the rear-view mirror, it is time to start thinking about how your healthcare marketing strategy will evolve in 2018. It is a wise thing to step back for a moment, analyze the success of last year’s … Continue reading

Best Practices for Driving Traffic to Your Dental Website

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Best Practices for Driving Traffic to Your Dental Website

“How do I drive more traffic to my dental practice website?” That thought crosses the mind of every dental practitioner at some point. Maybe you too have sunk time and effort into setting up your office, only to open up … Continue reading

How to Use Instagram to Promote Your Plastic Surgery Practice

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How to Use Instagram to Promote Your Plastic Surgery Practice

Earlier this year, Instagram reached an astounding 700 million active users, 400 million of whom are daily users. Many medical practices have adopted Instagram as one of their crucial revenue-generating tools. Today. Instagram has more than 1 million advertisers and … Continue reading

How Online Reviews Influence Doctor Reputation

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How Online Reviews Influence Doctor Reputation

Today’s healthcare providers are well-aware of the importance of online reviews. Those reviews, usually posted by strangers, can give your practice’s online reputation a huge boost, or they hurt your brand image so much that you may spend weeks fixing … Continue reading

Why Your Medical Practice Needs SEO – Benefits and Best Practices

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Why Your Medical Practice Needs SEO – Benefits and Best Practices

A steady stream of new patients is the lifeblood of any successful medical practice. However, like any other business attempting to expand its customer base, medical practices looking to acquire new patients in a crowded marketplace can face a lot … Continue reading

Why Social Media Marketing Is Essential … Even for Orthodontics

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Why Social Media Marketing Is Essential … Even for Orthodontics

Are you looking to market your orthodontic practice without spending a fortune? According to recent research, nearly 92 percent of healthcare marketers in 2014 agreed that social media marketing was necessary for their practices, with 80 percent of marketers indicating … Continue reading

5 Trends Healthcare Content Marketers Need to Conquer

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5 Trends Healthcare Content Marketers Need to Conquer

With competition in the medical field intensifying, it is important for medical practices to come up with sophisticated marketing strategies to help reach potential patients. One of the best ways for medical practices to do this is by using content … Continue reading

Plastic Surgery Marketing: 7 Essential Elements of an Engaging Blog

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Plastic Surgery Marketing: 7 Essential Elements of an Engaging Blog

The data is convincing. Blogging rules! With more than 330 million people reading blog posts at any given time, studies reveal that 70 percent of readers would rather learn about your plastic surgery practice or service through blogs rather than … Continue reading

5 Creative Ways to Acquire Online Reviews of Your Dental Practice

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5 Creative Ways to Acquire Online Reviews of Your Dental Practice

Patient reviews are powerful. They are quite influential. Patient reviews are the cornerstones for building a strong online reputation for dentists. Simply put, online reviews tell the world what your patients think of your dental practice. If the online reviews … Continue reading

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Is It A Good Idea to Share Recent News Items On Social Media for Your Practice?

The evolution of social networks is a story filled with awe and, to some extent, disbelief. It seems like yesterday when people were using Orkut, sending frivolous messages and sharing pictures with friends. And then Facebook happened. The world changed. … Continue reading