What Are the First Steps When Planning a New Website? Are you starting a new web project? Do you want to create a quality website for your clinic? But don’t want to spend a lot of money? Follow this structured … Continue reading
When it comes to best healthcare website design strategies and implementation, there appears to be a complete disconnect between what many healthcare organizations want and what most users/visitors expect to see when visiting their websites. While your final website design … Continue reading
A visitor lands on your medical practice website, submits a contact form and becomes a lead. Sounds simple, no? This simple-sounding process is not that simple! Dozens of factors influence a website’s lead generation capabilities. One of those factors is the … Continue reading
First impressions matter, both for face-to-face and online patient experiences. Therefore, you need to understand the importance of user experience in web design and build your healthcare website to be esthetically pleasing so that it makes a positive impact from … Continue reading
Healthcare search engine optimization (SEO) for doctors is continually changing. Gone are the days when it was possible to rank a website within days just by including spammy backlinks and stuffing keywords. Google’s algorithm is way smarter now, and the … Continue reading
A website can’t succeed by excelling just in content or design. It also needs to have an appealing layout that feeds into its user experience and functionality and complements your content. Your website also needs to communicate with your target … Continue reading
Your website is one of your healthcare practice’s best reputation management tools. It is your identity to the world and is often the first time your potential patients will see your name. You want to be sure your website gives … Continue reading
Voice search is not a new concept. Do you remember the all-knowing, conversing computer called Mother in the movie Alien (1979)? This tells us we have always been interested in the ability to use voice to search, but it is … Continue reading
Have you ever wondered why healthcare content marketing strategies fail? And when they fail, what can you do except give up? Content marketing is often done by being effective in three areas: social media marketing (SMM), search engine optimization (SEO) … Continue reading
How often have we heard “Content is king”? All of us have heard this multiple times, yet content remains more of a supporting actor in healthcare marketing instead of being the star that it is. But one can question: Have … Continue reading
