5 Lead Boosters For Your Medical Website Design

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5 Lead Boosters For Your Medical Website Design

A visitor lands on your medical practice website, submits a contact form and becomes a lead. Sounds simple, no? This simple-sounding process is not that simple! Dozens of factors influence a website’s lead generation capabilities. One of those factors is the … Continue reading

How Website Design and Patient Experience Impact Your Profitability

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How Website Design and Patient Experience Impact Your Profitability

First impressions matter, both for face-to-face and online patient experiences. Therefore, you need to understand the importance of user experience in web design and build your healthcare website to be esthetically pleasing so that it makes a positive impact from … Continue reading

Top 5 Healthcare SEO Trends You Must be Aware of in 2020

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Top 5 Healthcare SEO Trends You Must be Aware of in 2020

Healthcare search engine optimization (SEO) for doctors is continually changing. Gone are the days when it was possible to rank a website within days just by including spammy backlinks and stuffing keywords. Google’s algorithm is way smarter now, and the … Continue reading

10 Principles of Good Website Design for Healthcare Practices

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10 Principles of Good Website Design for Healthcare Practices

A website can’t succeed by excelling just in content or design. It also needs to have an appealing layout that feeds into its user experience and functionality and complements your content. Your website also needs to communicate with your target … Continue reading

7 Essential Pages Every Healthcare Website Must Have

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7 Essential Pages Every Healthcare Website Must Have

Your website is one of your healthcare practice’s best reputation management tools. It is your identity to the world and is often the first time your potential patients will see your name. You want to be sure your website gives … Continue reading

How Critical is Voice Search for Healthcare SEO?

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How Critical is Voice Search for Healthcare SEO?

Voice search is not a new concept. Do you remember the all-knowing, conversing computer called Mother in the movie Alien (1979)? This tells us we have always been interested in the ability to use voice to search, but it is … Continue reading

5 Best Practices for Medical Content Marketing

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5 Best Practices for Medical Content Marketing

Have you ever wondered why healthcare content marketing strategies fail? And when they fail, what can you do except give up? Content marketing is often done by being effective in three areas: social media marketing (SMM), search engine optimization (SEO) … Continue reading

How Content Marketing Can Build Your OB/GYN Practice

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How Content Marketing Can Build Your OB/GYN Practice

How often have we heard “Content is king”? All of us have heard this multiple times, yet content remains more of a supporting actor in healthcare marketing instead of being the star that it is. But one can question: Have … Continue reading

5 Ways to Boost Visitor Engagement on Your Dermatology Practice Website

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5 Ways to Boost Visitor Engagement on Your Dermatology Practice Website

All healthcare marketers understand the importance of having an attractive website and getting regular traffic. However, website traffic is only half the battle. The challenge is making your visitors stay on your dermatology practice website long enough to find out … Continue reading

Plastic Surgery Website: Your Most Important Marketing Asset

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Plastic Surgery Website: Your Most Important Marketing Asset

For plastic surgeons, their practice website serves as their storefront. Potential patients will not casually drop by your office to witness treatments or surgeries as if they are shopping for gadgets or furniture. Instead, today’s tech-savvy patients search online. When … Continue reading

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