Branding Checklist for Multi Location Health Providers

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Branding can be a challenging concept for multilocation healthcare providers. The difficulty often stems from internal debates about practice names, including which ones to keep and which ones to drop, but it can also include internal politics and brand inconsistencies … Continue reading

Points to Remember When Choosing a CMS for Your Healthcare Website

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When you’re looking to improve your digital patient experience, one of the most important decisions you can make is choosing the right health content management system, or CMS. What is CMS in healthcare all about? CMS is a software solution … Continue reading

4 Reasons Facebook & Instagram Advertising Are Essential for Healthcare Marketing

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Have you ever considered investing in healthcare Facebook ads? Or thought about those Instagram ad campaigns that drive conversions? If you’re not taking paid social media advertising seriously this year, you’re missing a massive opportunity to attract new audiences, increase … Continue reading

How to Grab and Attract New Dental Patients in 2022

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Few adults would argue with the importance of regular dental visits in 2022. According to a survey by Delta Dental Plans Association, 93 percent of Americans planned to visit the dentist in 2021. Now that the COVID-19 crisis is easing, … Continue reading

How to Create the Best Successful Healthcare Infographic

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  We humans are visual creatures. What we see typically has a far greater impact on us than what we read or say. That’s why successful, effective infographics are so important for reaching your patient prospects in healthcare marketing. Too … Continue reading

How Patients Choose Doctors and Why It’s Important for Marketing?

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There was a time, not long ago, when the Internet and smartphones had not yet put the whole world at our fingertips. Back then, the challenge of finding a new doctor sounded something like this: Ann: Do you happen to … Continue reading

Better Healthcare Marketing by Aligning SEO and CRO: Best Practices

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You’ve probably heard a good deal about the importance of search engine optimization or SEO in your healthcare marketing. But what about conversion rate optimization or CRO? While some experts will tell you that CRO and SEO can actually work … Continue reading

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