How to Report and Remove Fake Google Reviews About Your Practice

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How to Report and Remove Fake Google Reviews About Your Practice

Online reviews and ratings make a significant difference to your conversion rate because patients trust social proof more than paid advertising. According to a report, nearly 31 percent of people will spend more money when a business has excellent reviews, … Continue reading

3 Powerful Tips for Retaining Visitors on Your Medical Practice Website

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3 Powerful Tips for Retaining Visitors on Your Medical Practice Website

While there are many advantages of digital marketing, users’ short attention span is not one of them. Since the rise of smartphones and other gadgets, the average attention span of human beings has fallen from 12 seconds to eight seconds. … Continue reading

5 Reasons Your Cosmetic Surgery Practice Needs Social Media Marketing

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5 Reasons Your Cosmetic Surgery Practice Needs Social Media Marketing

With more than 3 billion people around the world using social networks every month, it is not a passing trend. Social media is one of the most efficient and affordable online marketing tools for medical practices. Over the years, social … Continue reading

4 Biggest Challenges of Growing a Medical Practice

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4 Biggest Challenges of Growing a Medical Practice

The path of starting a medical practice is paved unevenly, with many obstacles to jump. Medical practice owners are tasked with taking an idea from the early stages all the way through to online reputation management, marketing, patient care and … Continue reading

Why Does Your Dental Practice Need a Marketing Agency?

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Why Does Your Dental Practice Need a Marketing Agency?

Whether you are starting out with your dental practice or you own a well-established facility, this question will always arise at some point: “Should I do my digital marketing in-house or through a dental practice marketing agency?” Building an in-house … Continue reading

5 Branding Lessons Every Healthcare Marketer Must Know

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5 Branding Lessons Every Healthcare Marketer Must Know

The secrets of healthcare branding are worth millions. With ever-increasing competition in the healthcare market, a strong brand identity is more critical than ever before. A consistent, well-thought-out healthcare branding strategy is at the heart of all successful medical practices. … Continue reading

Are You Spending Enough on Your Healthcare Marketing Budget?

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Are You Spending Enough on Your Healthcare Marketing Budget?

Most practice owners and healthcare marketers know that it takes money to make money. It is a given that you must invest in advertising and marketing your practice in order to raise awareness among potential and future patients. If you … Continue reading

5 Ways to Boost Visitor Engagement on Your Dermatology Practice Website

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5 Ways to Boost Visitor Engagement on Your Dermatology Practice Website

All healthcare marketers understand the importance of having an attractive website and getting regular traffic. However, website traffic is only half the battle. The challenge is making your visitors stay on your dermatology practice website long enough to find out … Continue reading

Plastic Surgery Website: Your Most Important Marketing Asset

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Plastic Surgery Website: Your Most Important Marketing Asset

For plastic surgeons, their practice website serves as their storefront. Potential patients will not casually drop by your office to witness treatments or surgeries as if they are shopping for gadgets or furniture. Instead, today’s tech-savvy patients search online. When … Continue reading

How to Attract Targeted Traffic to Your Plastic Surgery Website

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How to Attract Targeted Traffic to Your Plastic Surgery Website

“How do I drive more traffic to my plastic surgery practice website?” That thought crosses the mind of every plastic surgery practice marketer at some point. Maybe you too have sunk time and effort into setting up your practice, only … Continue reading

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The Pros and Cons of Facebook Ads

Online reviews and ratings make a significant difference to your conversion rate because patients trust social proof more than paid advertising. According to a report, nearly 31 percent of people will spend more money when a business has excellent reviews, … Continue reading