You’ve been hearing about content marketing for years. The buzz around content marketing started with businesses in other consumer and B2B categories and spilled over into healthcare during the last decade as more medical practices, physicians, and hospitals jumped into … Continue reading
If you want to grow your medical practice, you need an outstanding online presence. Most patient prospects search online for everything, including new doctors and health practices. If they don’t see your website, you’re invisible to them. Like you don’t … Continue reading
With so much talk about the benefits of search engine optimization for healthcare websites, we often lose sight of the dangers of over-optimization. Too many website owners are unaware they can overdo SEO. It happens all the time. For example, … Continue reading
Does your website have everything it needs to achieve high rankings in Google searches? Does it set you apart from competitors, increase website visits, and deliver helpful insights about your services to your local community? Does it include doctor bios … Continue reading
Health care websites are valuable tools that promote medical practices, provide information, and help people find assistance. When optimizing a health care website, you might want to consider some things and avoid others. Clean design Good design is important for … Continue reading
I spy something with my little eye … a competitor’s social media platform? But it’s not really spying. It’s research. Checking to see what your competitors are doing on social media could help you what they’re doing, how they’re doing … Continue reading
A health care website is a good way to reach and interact with patients. But after creating your website, your work isn’t done. You’ll need to check it periodically to determine that it’s current and works correctly. For example, you … Continue reading
It isn’t enough for health care providers just to create and post websites. If they’re going to be effective in reaching and assisting patients, health care professionals should follow best practices when developing their websites. A few of these practices … Continue reading
While treating patients is your priority as a pediatric health care professional, you’re probably concerned about other aspects of your practice. Marketing could be one of them. You might be wondering how to attract more patients and engage better with … Continue reading
Even as technology advances, many people use old-fashioned ways to find health care providers. A personal recommendation is one of these ways. Sure, prospective patients can look at your website and ask for your professional credentials, but the words of … Continue reading
