Healthcare Digital Marketing Campaign: The Only Way to Win Is to Go All Out

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Healthcare Digital Marketing Campaign: The Only Way to Win Is to Go All Out

Are you looking for healthcare digital marketing strategies proven to be the most effective for your medical practice growth? Like all healthcare practitioners or marketers, you too must be continually obsessing over healthcare marketing campaigns, but how often do you … Continue reading

How to Improve Your Online Reputation With Blog Posts

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How to Improve Your Online Reputation With Blog Posts

While the work involved in repairing your damaged online reputation might seem overwhelming, it does not have to be. There is an easy yet powerful way to change the online conversation surrounding your medical practice: blogging! Google places a high … Continue reading

How Does a Negative Online Reputation Hurt SEO?

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How Does a Negative Online Reputation Hurt SEO?

Over the last few years, online reviews for doctors have become a non-negotiable part of every medical practice and healthcare marketer’s arsenal. The number of third-party review sites has grown, and the rate at which patients are writing and referencing … Continue reading

Online Reputation vs. SEO: Which is better for doctors?

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Online Reputation vs. SEO: Which is better for doctors?

Online reputation management (ORM) and search engine optimization (SEO) are two distinct services that are often grouped together. However, they both serve entirely different purposes. In general, SEO is used to increase the search engine ranking of your brand or … Continue reading

Why Should Improving Patient Experience Be Top Priority for Doctors?

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Why Should Improving Patient Experience Be Top Priority for Doctors?

Not too long ago, physicians claimed that the key to winning and retaining patients was in the quality of the services they delivered. But now, things have changed. Providing the best patient experience is an even more critical success factor … Continue reading

Top 5 Healthcare SEO Trends You Must be Aware of in 2020

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Top 5 Healthcare SEO Trends You Must be Aware of in 2020

Healthcare search engine optimization (SEO) for doctors is continually changing. Gone are the days when it was possible to rank a website within days just by including spammy backlinks and stuffing keywords. Google’s algorithm is way smarter now, and the … Continue reading

A Physician’s Guide to Online Reputation Management

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A Physician’s Guide to Online Reputation Management

Online reviews are very popular these days, with everything from gadgets to restaurants judged on third-party sites like Yelp and TripAdvisor. Medical practitioners are not immune, either. Popular websites like Healthgrades, Google My Business and Yelp have the potential to … Continue reading

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