10 Strategies for Attracting Patients to Your Dental Clinic

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10 Strategies for Attracting Patients to Your Dental Clinic

The number of dental practices in the United States is growing at an exponential pace, thus increasing the competition between practices. You must have seen new dental clinics pop up in your area, promising a variety of unique services and … Continue reading

The Power of Healthcare Omnichannel Marketing in 2019

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The Power of Healthcare Omnichannel Marketing in 2019

In today’s fast, cutthroat business environment, marketing is breaking new ground as customer data continues to grow at a remarkable pace. Technology is evolving faster than we can keep up. Healthcare marketers are spending a sizable portion of their total … Continue reading

10-Point Checklist to Up Your Word-of-Mouth Marketing Strategy

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10-Point Checklist to Up Your Word-of-Mouth Marketing Strategy

Word-of-mouth marketing continues to be one of the most effective marketing strategies for healthcare marketers. According to a Nielson study, nearly 92 percent of people trust recommendations from their family and friends more than other forms of advertising. Using word-of-mouth … Continue reading

How Dental Practices Can Dominate Local SEO in 2019

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How Dental Practices Can Dominate Local SEO in 2019

Whether you are managing a small dental practice or running a big hospital with multiple physical locations, you just cannot deny the importance of local search ranking of your dental practice on Google. Local SEO is critical to smaller dental … Continue reading

A Complete Guide to Patient Retention at Your Medical Practice

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A Complete Guide to Patient Retention at Your Medical Practice

There is a lot of information available about how to attract new patients to your medical practice, but not much thought is given to patient retention. What most medical professionals do not seem to realize is that retaining a patient … Continue reading

The ‘Secret’ Healthcare Marketing Strategy No One Talks About

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The ‘Secret’ Healthcare Marketing Strategy No One Talks About

You have been a healthcare marketer for a while. You have been writing about your services on various social media platforms, trying paid ads, updating your website, spending a fortune on traditional advertising and attending all kinds of online networking … Continue reading

3 Powerful Tips for Retaining Visitors on Your Medical Practice Website

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3 Powerful Tips for Retaining Visitors on Your Medical Practice Website

While there are many advantages of digital marketing, users’ short attention span is not one of them. Since the rise of smartphones and other gadgets, the average attention span of human beings has fallen from 12 seconds to eight seconds. … Continue reading

4 Biggest Challenges of Growing a Medical Practice

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4 Biggest Challenges of Growing a Medical Practice

The path of starting a medical practice is paved unevenly, with many obstacles to jump. Medical practice owners are tasked with taking an idea from the early stages all the way through to online reputation management, marketing, patient care and … Continue reading

Are You Spending Enough on Your Healthcare Marketing Budget?

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Are You Spending Enough on Your Healthcare Marketing Budget?

Most practice owners and healthcare marketers know that it takes money to make money. It is a given that you must invest in advertising and marketing your practice in order to raise awareness among potential and future patients. If you … Continue reading

5 Lead Generation Strategies You Can’t Afford to Ignore

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5 Lead Generation Strategies You Can't Afford to Ignore

Without high-quality leads, your medical practice will most certainly collapse. Leads are the potential patients who can become regular patients and ambassadors of your practice if you play your game right. Sure, a practice may have several key goals, but … Continue reading

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How to Create Content for Your Healthcare Practice’s Mobile Site

Without high-quality leads, your medical practice will most certainly collapse. Leads are the potential patients who can become regular patients and ambassadors of your practice if you play your game right. Sure, a practice may have several key goals, but … Continue reading