What Makes Infographics So Effective in Healthcare Marketing?

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What Makes Infographics So Effective in Healthcare Marketing?

If you want to widen the reach of your brand message quickly and creatively, infographics are the answer. Infographics are all about stirring the creative storm in your coffee mug. This is because humans love visuals. Our brains like them, … Continue reading

10 Online Reputation Management Rules for Physicians

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10 Online Reputation Management Rules for Physicians

With the rise of the Internet, medical practices have to change the way they manage their online reputation. A massive amount of information gets shared on the Internet every day, which makes it very difficult to monitor what is being … Continue reading

7 Reasons You Need Digital Marketing for Your Medical Practice

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7 Reasons You Need Digital Marketing for Your Medical Practice

There was a time when developing and implementing marketing campaigns meant running ads on radio and placing print ads in newspapers. However, as the world moves toward a digital marketplace, practices are expanding their reach through digital marketing tactics. Any … Continue reading

How Social Networks Can Help Your Psychology Practice Thrive

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How Social Networks Can Help Your Psychology Practice Thrive

Social networks have grown at an exponential rate over the last decade or so. According to a report by Statista, there were around 207 million social network users in the U.S. in 2016. This figure places the U.S. as the … Continue reading

Online Marketing Tips to Help Your Orthopedic Practice Thrive

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Online Marketing Tips to Help Your Orthopedic Practice Thrive

When you are running an orthopedic practice, you are no longer just a doctor – you are also a business owner. And every thriving business needs to market its services in the marketplace. In short, promoting and marketing your orthopedic … Continue reading

Multichannel Medical Marketing: Highway to a Successful Practice

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Multichannel Medical Marketing: Highway to a Successful Practice

According to a recently published study, an increasing number of U.S. customers spend more than five hours per day on their smartphones. In addition, when they are using their mobile devices, they open an average of nine apps. Do you … Continue reading

Healthcare Marketing: 10 Quick Tips to Beat the Competition

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Healthcare Marketing: 10 Quick Tips to Beat the Competition

As a healthcare marketer, it is inevitable that you will have competition. However, competition can be healthy and make you a better practitioner than you already are. You must allow the prospect of competition to inspire you rather than derail … Continue reading

Promote Your Ob/Gyn Practice With These Content Marketing Ideas

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Promote Your Ob/Gyn Practice With These Content Marketing Ideas

According to the Content Marketing Institute, content marketing can help you achieve conversion rates six times higher than other marketing methods. In addition, content marketing can generate more than three times the leads as outbound marketing and costs 60 percent … Continue reading

5 Video Marketing Ideas for Your Healthcare Practice

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5 Video Marketing Ideas for Your Healthcare Practice

Consider this: More than 65 percent of people are visual learners. Around 90 percent of the information that our brain processes is visual. Messages conveyed using graphics and visuals are 43 percent more effective. Most people have an innate psychological … Continue reading

5 Ways to Improve Your Medical Practice’s Profitability

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5 Ways to Improve Your Medical Practice's Profitability

As a medical practice owner, your goal is to improve revenue and increase the bottom line. However, your patients do not care about your profitability. They want value for their money, and this can go well beyond how your staff … Continue reading

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5 Tips for an Effective LinkedIn Profile

As a medical practice owner, your goal is to improve revenue and increase the bottom line. However, your patients do not care about your profitability. They want value for their money, and this can go well beyond how your staff … Continue reading