If you are one of the many doctors, dentists or other healthcare professionals lamenting the proliferation of online patient reviews and review sites, then this newsletter should give you some comfort. You are not alone. And there’s professional help waiting … Continue reading
If you have a website for your medical or dental practice, then you’re probably using a web hosting service. If you haven’t been able to get your healthcare practice website off the ground or want to update your existing healthcare … Continue reading
Doctors and dentists can get an unjustified reputation for having bad communication skills. After hearing jokes about illegible written prescriptions to bad beside manners, patients may come in to your practice expecting to get the cold shoulder or to be … Continue reading
To all doctors, dentists and veterinarians: If you have a website for your practice, you should have a few social media accounts to go with it. And even if you already have social media accounts, you should have a healthcare … Continue reading
Do you have your medical, dental or veterinary practice on an online review site like Google+ or Yelp? If you don’t yet, you should. Stats show that 44% of Americans who use the Internet look for information about healthcare professionals … Continue reading
We’ve already talked about running your healthcare practice like a business to create a brand that will help consistently and effectively market your medical, dental or veterinary practice. The next important thing when it comes to successful healthcare practice marketing … Continue reading
If you’re looking to create a medical practice marketing plan to help you grow, expand and increase the profitability of your medical, dental or veterinary practice, it’s helpful to think of it as a business. If you think of your … Continue reading
When was the last time you updated your website? Ensuring that your website is current and up-to-date, featuring the latest in content marketing and healthcare marketing strategy is an important part of marketing your medical or dental practice. It’s more … Continue reading
A recent story about safety violations in the manufacturing of duodenoscopes linked to deadly superbug outbreaks – and more than a dozen deaths – at U.S. hospitals points out the importance of NOT using brand names in your marketing communications … Continue reading
You might never have considered how your activities outside your practice can impact your professional reputation. That is, if it weren’t for a Minnesota dentist who went big-game hunting in Africa and killed the world’s most famous lion, a beloved … Continue reading
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