The benefits of making your medical or dental practice accessible to patients via mobile devices cannot be overstressed. With a mobile website and mobile app, you can increase patient attraction and improve retention while expanding your practice reach. Which type … Continue reading
You can have the most beautiful, SEO-optimized, easy-to-navigate practice website in your specialty, but it won’t help you attract the patients you want unless you have the right content. For doctors and dentists who write their own content, the right … Continue reading
If recent cuts in reimbursements have you seeing red, you’re not alone. Many doctors have told us about their mounting, insurance reimbursement-related financial burdens and shared their frustrations. We recently spoke to a gastroenterologist who was distraught over the proposed … Continue reading
Blogging: What was once considered an online confessional has now evolved into an effective marketing strategy for doctors and dentists. If you haven’t included blogging as part of your healthcare marketing strategy, now is the time to start. Many practices … Continue reading
Just three years ago, Bloomberg.com asked the question, “Is Concierge Medicine the Future of Health Care?” Since 2010, the number of concierge physicians in America has grown from just 750 to well over 12,000 according to the Association of Mature … Continue reading
Too often, doctors and dentists use the wrong word choices in their patient communications – without even realizing it. Patients often perceive negative connotations in what you consider to be standard language in the healthcare professions. Here’s a simple example… … Continue reading
One of the most important changes from the Affordable Care Act (ACA) will kick in over the next few years when patient satisfaction becomes an integral part of physician reimbursement. This is already the case in large practices and hospitals … Continue reading
When it comes to healthcare marketing strategies, website design is just as important as your strategies for social media marketing. Why? Because if your potential patients can’t get what they want or need from your website, they most likely will … Continue reading
If you’ve been working on ramping up your social media presence in the healthcare market, then you know how many accounts you have to create to really build your brand and connect to your audience. From Facebook to Twitter to … Continue reading
One of the most important changes brought about by the Affordable Care Act (ACA) will kick in over the next few years when patient satisfaction becomes an integral part of physician payment. This is already the case in large practices … Continue reading
AEO vs SEO: What Healthcare Marketers Need to Know
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