A recent story about safety violations in the manufacturing of duodenoscopes linked to deadly superbug outbreaks – and more than a dozen deaths – at U.S. hospitals points out the importance of NOT using brand names in your marketing communications … Continue reading
You might never have considered how your activities outside your practice can impact your professional reputation. That is, if it weren’t for a Minnesota dentist who went big-game hunting in Africa and killed the world’s most famous lion, a beloved … Continue reading
Like technology and scientific discovery in the medical field, the Internet is ever-evolving – there are always new discoveries made or new applications created that make things better or easier to do. The rise in Internet communications has given way … Continue reading
Content marketing is an online marketing strategy that doctors, dentists and vets alike should consider adding to their healthcare marketing plan. Put plainly, content marketing is a way to strategize your posts so that they are valuable, relevant and consistent … Continue reading
Having social media sites for your medical, dental or veterinary practice is a must for all doctors, dentists and vets in 2015. It’s an effective healthcare marketing strategy that can connect you online with your patients and potential patients quickly … Continue reading
Have you added online videos as part of your healthcare marketing strategy? If you haven’t yet, you might want to consider it as part of your future plan, because online video is steadily on the rise and is only going … Continue reading
If you’re just starting to create healthcare marketing strategies for your dental or medical practice, trying to decide where to begin can sometimes be overwhelming. From social media sites to blogging to developing a new design for your website, where … Continue reading
When it comes to social networks, Google+ is often overlooked and ignored by doctors and dentists. With over 300 million active users, Google+ is still relatively new to the social network space, overshadowed by hugely popular networks such as Facebook … Continue reading
The benefits of making your medical or dental practice accessible to patients via mobile devices cannot be overstressed. With a mobile website and mobile app, you can increase patient attraction and improve retention while expanding your practice reach. Which type … Continue reading
You can have the most beautiful, SEO-optimized, easy-to-navigate practice website in your specialty, but it won’t help you attract the patients you want unless you have the right content. For doctors and dentists who write their own content, the right … Continue reading
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