11 Online Reputation Management Mistakes Doctors Cannot Afford to Make

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11 Online Reputation Management Mistakes Doctors Cannot Afford to Make

When marketing your medical practice, reputation is everything. A strong online presence is essential for any healthcare practitioner trying to advertise his or her services to the public. Patients, too, are tech-savvy customers who want to make informed decisions when … Continue reading

Part One of Three : Can Your Patients Fire You?

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Part One of Three : Can Your Patients Fire You?

A Special Three-Part Series Yes. Your patients have the right to choose their own healthcare provider. They approach their relationship with you as they would with anyone else. With their health on the line, patients find it necessary to select … Continue reading

Do You Know Your Target Audience?

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Do You Know Your Target Audience?

Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) is going to be critical to your marketing success. For example: A client recently asked us for an assessment of his self-created print ad. This ad … Continue reading

The Three Most Important Words in Marketing

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The Three Most Important Words in Marketing

The Three Most Important Words in Marketing Test. Track. Adjust. They are the three most important words because they summarize neatly and succinctly what marketing is really about. Let’s take a closer look at what they mean in marketing terms. Test – … Continue reading

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Keep Your Content On Schedule With These Tips

The Three Most Important Words in Marketing Test. Track. Adjust. They are the three most important words because they summarize neatly and succinctly what marketing is really about. Let’s take a closer look at what they mean in marketing terms. Test – … Continue reading