Why a Local Keyword Strategy is Important for Healthcare Practices

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Your healthcare SEO tool kit would be useless without keywords, much like a hammer without nails.  Keywords are those words and phrases designed to engage your most desirable consumers on their own search terms. When done correctly, keywords draw prospective … Continue reading

5 Top Marketing Trends for Healthcare Practices in 2022

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5 Top Marketing Trends for Healthcare Practices in 2022

Healthcare marketing trends have changed dramatically since the advent of the Internet as a global communications network in the 1990s. In 2020, the COVID-19 pandemic created several new marketing trends that continued to play a major role in healthcare marketing … Continue reading

Attract More Patients and Grow Your Practice with Medical Blogging

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Attract More Patients and Grow Your Medical Practice With Blogging

Blogs get people’s attention. The fact that you’re reading this right now proves it. Medical practice blogging is no different. Blogging is an effective healthcare marketing strategy that can help your medical practice attract more patients. Blogging is also an … Continue reading

Feeling Stuck with Healthcare Social Media Marketing? Here are 6 Fresh Ideas

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Feeling Stuck with Healthcare Social Media Marketing?  Here are 6 Fresh Ideas

Did you know, seven in every 10 Americans are active on at least one social network? (Source) In fact, most of us open up a social networking site on our phone first thing every morning. As a result, medical practices … Continue reading

4 Inbound Marketing Ideas for Physical Therapy Clinics

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4 Inbound Marketing Ideas for Physical Therapy Clinics

Physical therapy marketing is anything but easy. From writing blog posts to publishing e-books, from posting videos to sharing infographics, there are tons of physical therapy marketing ideas to drive the best organic traffic to your website. But instead of … Continue reading

Are You Ready For the Digital Healthcare Transformation?

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Are You Ready For the Digital Healthcare Transformation?

The healthcare marketing funnel looks something like this: Awareness, Consideration, Evaluation and Decision. Usually, traditional marketing strategies are responsible for the first part of the funnel, and then sales take over. However, digital transformation has changed – and is continuing … Continue reading

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