How Hospital Marketing Helps Doctors

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How Hospital Marketing Helps Doctors

Have you ever thought about a healthcare world without marketing? Without hospital marketing, how will: Medical practices exist? Patients know what services are available on the market, the cost of particular services and where to obtain them? The answer is … Continue reading

How Does a Negative Online Reputation Hurt SEO?

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How Does a Negative Online Reputation Hurt SEO?

Over the last few years, online reviews for doctors have become a non-negotiable part of every medical practice and healthcare marketer’s arsenal. The number of third-party review sites has grown, and the rate at which patients are writing and referencing … Continue reading

Hiring a Healthcare Marketing Agency for Doctors? Don’t Forget to Ask These Questions

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Hiring a Healthcare Marketing Agency for Doctors? Don’t Forget to Ask These Questions

There are many reasons why you might be thinking of hiring a digital healthcare marketing agency for medical practice. Maybe you are hoping to free up more time to focus on patients, or perhaps you expect the agency to bring … Continue reading

5 Ways to Strengthen Your Online Reputation in 2020

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5 Ways to Strengthen Your Online Reputation in 2020

Your medical practice’s online reputation is constantly evolving and redefined by every social media post, online review and blog post. When someone discovers your medical practice, he or she makes perceptions and buying decisions based on this online content. So … Continue reading

Don’t Just Manage Your Online Reputation; Take Charge of It!

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Don’t Just Manage Your Online Reputation; Take Charge of It!

If you do not control your brand image online, someone else will. These days, almost every transaction starts online. If existing or potential patients see harmful content about your medical practice in search engine results, you are taking a considerable … Continue reading

Why Online Reputation Management Is Essential for Medical Practices

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Why Online Reputation Management Is Essential for Medical Practices

A strong reputation is essential in today’s healthcare marketplace. It is what enables you to attract and retain patients and sets you apart from your competitors. As such, it is worth a lot of money. In fact, according to studies, … Continue reading

Why Do Patients Leave Your Medical Practice?

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Why Do Patients Leave Your Medical Practice?

If you are a doctor or work in medical practice, you have probably asked yourself these three agonizing questions: Why are our patients leaving for competitors? What are we doing wrong? How can we improve our level of patient service? … Continue reading

Why Patient Testimonials Matter in Growing Your Healthcare Practice

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Why Patient Testimonials Matter in Growing Your Healthcare Practice

As a healthcare marketer, it is easy to talk about your products and services. You know how amazing your staff is and how effective your services are, and you enjoy conveying that to your target audience through your website content … Continue reading

How Much Will a Bad Online Reputation Cost Your Medical Practice?

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How Much Will a Bad Online Reputation Cost Your Medical Practice?

Gone are the days of choosing your next healthcare provider based on a guidebook or personal recommendations. In a digitally connected world, it takes only a few seconds to pull up online reviews of the medical practice or practitioner that … Continue reading

5 Tips to Deliver First-class Patient Service Through Social Media

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5 Tips to Deliver First-class Patient Service Through Social Media

Social media patient service is not optional these days. Your patients will choose when to contact their healthcare providers, and through the channel that best suits them. Superior patient service is a key differentiator for healthcare practices, and social networks … Continue reading

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4 Things You Need To Do When You Close Your Healthcare Practice

Social media patient service is not optional these days. Your patients will choose when to contact their healthcare providers, and through the channel that best suits them. Superior patient service is a key differentiator for healthcare practices, and social networks … Continue reading