Can Your Patients Fire You? A Special Three-Part Series Yes. Your patients have the right to choose their own healthcare provider. They approach their relationship with you as they would with anyone else. With their health on the line, patients … Continue reading
Patient Education Starts with Informing Them Why You’re Their Best Choice Healthcare practitioners understand the need to educate patients. Patients need to understand their diagnosis and its implications on their health and life. They need to know what to expect … Continue reading
Try Doing Something You Have Never Done Before When it comes to marketing your practice, it’s easy to fall into a rut, trying the same strategies year in and year out and hoping for a different (and much better) result. … Continue reading
Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability As a doctor and business owner, it is vitally important that you understand who your key decision makers are. Fact is, these key decision makers are responsible for generating over 70% of your … Continue reading
Could This Be The End? Along with the many responsibilities of running a business, you must have business. For this, you need customers — patients, in your case. This means more patients, or perhaps “better” patients. But as challenging as it … Continue reading
Take advantage of nontraditional healthcare marketing media. Not long ago, traditional media such as Yellow Pages ads and print collateral were mainstays of the healthcare marketing mix. Not so today. Today, it’s about having the right mix of traditional and … Continue reading
Familiarity Breeds Credibility Familiarity Breeds Credibility People will buy much more, and more often, from you if they have heard your name before. In marketing, familiarity definitely breeds credibility, providing what the public has heard is positive. If potential patients/clients … Continue reading
Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) is going to be critical to your marketing success. For example: A client recently asked us for an assessment of his self-created print ad. This ad … Continue reading
Don’t miss your chance to get the strategies that are working–even in this tough economy–at the Practice Builders’ Strategic Growth and Marketing Workshop coming to San Diego February 18-19, 2011. When you register by February 11th, you will pay only $795 … Continue reading
Webinar: 7 Ways Social Media Can Bring Awareness To Your Practice REGISTER NOW! Social networks and blogs are changing how potential patients find your practice, how and where they share their experiences and, eventually, where they will spend their time and … Continue reading
