10 Cost-Efficient and Effective Ideas to Market Your Medical Practice

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10 Cost-Efficient and Effective Ideas to Market Your Medical Practice

Marketing your medical practice is an art as well as a science. This is because marketing requires inventing innovative strategies, and artistically executing them, and effectively connecting with target audiences. However, some strategies may yield better outcomes, depending on how … Continue reading

Part Two of Three: Are You Listening to Your Patients?

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Part Two of Three: Are You Listening to Your Patients?

Can Your Patients Fire You? A Special Three-Part Series  Yes. Your patients have the right to choose their own healthcare provider. They approach their relationship with you as they would with anyone else. With their health on the line, patients … Continue reading

What Every Healthcare Practice Must Know About Gaining and Retaining Referrals.

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What Every Healthcare Practice Must Know  About Gaining and Retaining Referrals.

What Every Healthcare Practice Must Know About Gaining and Retaining Referrals. By Howard B. Edgar, Senior Director of Creative Services, Practice Builders With so much competition and the healthcare landscape changing rapidly, referrals don’t come as easily as they used … Continue reading

Ask a Real Marketing Expert about Real Marketing Issues

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Ask a Real Marketing Expert about Real Marketing Issues

Ask a Real Marketing Expert about Real Marketing Issues When people have health problems, they typically seek the advice of health experts (physicians, physical therapists, dentists, etc.). They generally trust that the advice you give is based on your education, training … Continue reading

Patient Education Starts with Informing Them Why You’re Their Best Choice

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Patient Education Starts with Informing Them Why You’re Their Best Choice

Patient Education Starts with Informing Them Why You’re Their Best Choice Healthcare practitioners understand the need to educate patients. Patients need to understand their diagnosis and its implications on their health and life. They need to know what to expect … Continue reading

Try Doing Something You Have Never Done Before

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Try Doing Something You Have Never Done Before

Try Doing Something You Have Never Done Before When it comes to marketing your practice, it’s easy to fall into a rut, trying the same strategies year in and year out and hoping for a different (and much better) result. … Continue reading

Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability

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Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability

Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability As a doctor and business owner, it is vitally important that you understand who your key decision makers are. Fact is, these key decision makers are responsible for generating over 70% of your … Continue reading

Could This Be The End?

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Could This Be The End?

Could This Be The End? Along with the many responsibilities of running a business, you must have business. For this, you need customers — patients, in your case. This means more patients, or perhaps “better” patients. But as challenging as it … Continue reading

Take advantage of nontraditional healthcare marketing media.

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Take advantage of nontraditional healthcare marketing media.

Take advantage of nontraditional healthcare marketing media. Not long ago, traditional media such as Yellow Pages ads and print collateral were mainstays of the healthcare marketing mix. Not so today. Today, it’s about having the right mix of traditional and … Continue reading

Medical Marketing How to Increase Your Referrals

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Medical Marketing How to Increase Your Referrals

Medical Marketing How to Increase Your Referrals Asking for referrals is one of the best ways to grow your healthcare practice, yet many practitioners simply don’t ask. Why? Because they’re uncomfortable or simply don’t know how. Lori Waltz, Practice Builders … Continue reading

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Medical Marketing How to Increase Your Referrals Asking for referrals is one of the best ways to grow your healthcare practice, yet many practitioners simply don’t ask. Why? Because they’re uncomfortable or simply don’t know how. Lori Waltz, Practice Builders … Continue reading