10 Proven Lead Generation Strategies for Your Medical Practice

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10 Proven Lead Generation Strategies for Your Medical Practice

Does this situation sound familiar to you? You have been successfully growing your medical practice through word-of-mouth referrals and retaining existing patients; you have a healthy online reputation, experienced staff and things are going very well. However, you have lately … Continue reading

Can Patients Find Your Medical Practice Online?

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Can Patients Find Your Medical Practice Online?

Ideally, healthcare marketers should have a hunter’s mentality. This means they must be quick and shrewd enough to attract and retain new patients in order to successfully compete in this challenging healthcare marketing landscape. Medical practice owners spend hundreds and … Continue reading

Healthcare Marketing: 10 Quick Tips to Beat the Competition

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Healthcare Marketing: 10 Quick Tips to Beat the Competition

As a healthcare marketer, it is inevitable that you will have competition. However, competition can be healthy and make you a better practitioner than you already are. You must allow the prospect of competition to inspire you rather than derail … Continue reading

7 Ingredients for a Perfect Social Media Content Marketing Recipe

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7 Ingredients for a Perfect Social Media Content Marketing Recipe

Do you, too, want to increase your social media engagement and have your content shared like never before? Every healthcare marketer wants to create and share content that converts. Regardless of the specialty or location of your medical practice, the … Continue reading

Increase Profitability of Your Medical Practice by Attracting High-Value Patients

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Increase Profitability of Your Medical Practice by Attracting High-Value Patients

Medical practices are built around their patients. Attracting more patients and understanding their value is by far the most important thing that impacts a practice’s viability and sustainability. While driving traffic to your practice website is essential, only a handful … Continue reading

10-Point Checklist to Up Your Word-of-Mouth Marketing Strategy

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10-Point Checklist to Up Your Word-of-Mouth Marketing Strategy

Word-of-mouth marketing continues to be one of the most effective marketing strategies for healthcare marketers. According to a Nielson study, nearly 92 percent of people trust recommendations from their family and friends more than other forms of advertising. Using word-of-mouth … Continue reading

5 Branding Lessons Every Healthcare Marketer Must Know

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5 Branding Lessons Every Healthcare Marketer Must Know

The secrets of healthcare branding are worth millions. With ever-increasing competition in the healthcare market, a strong brand identity is more critical than ever before. A consistent, well-thought-out healthcare branding strategy is at the heart of all successful medical practices. … Continue reading

Plastic Surgery Website: Your Most Important Marketing Asset

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Plastic Surgery Website: Your Most Important Marketing Asset

For plastic surgeons, their practice website serves as their storefront. Potential patients will not casually drop by your office to witness treatments or surgeries as if they are shopping for gadgets or furniture. Instead, today’s tech-savvy patients search online. When … Continue reading

5 Things That Determine The Online Reputation of Your Practice

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5 Things That Determine Online Reputation of Your Practice

In an age where research for physicians and healthcare facilities is done primarily online, the way your medical practice is represented online is of utmost importance to your growth and profitability. As a medical practice owner, it is more important … Continue reading

10 Online Reputation Management Rules for Physicians

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10 Online Reputation Management Rules for Physicians

With the rise of the Internet, medical practices have to change the way they manage their online reputation. A massive amount of information gets shared on the Internet every day, which makes it very difficult to monitor what is being … Continue reading

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How to Craft Emails Your Patients Will Read

With the rise of the Internet, medical practices have to change the way they manage their online reputation. A massive amount of information gets shared on the Internet every day, which makes it very difficult to monitor what is being … Continue reading