When it comes to healthcare content marketing, it’s not enough to merely put up a practice website and call it a day. If attracting, engaging, and converting new patients is important to you, you need more than just a bare … Continue reading
So, you completed your website content creation a few years ago and checked it off your marketing to-do list. That’s the good news. The bad news is that you’re not really done. To stay relevant and up to date, you … Continue reading
Quality Content Marketing for Doctors and Google E-A-T When it comes to content marketing for medical practices and the quality of healthcare websites, you should know that Google has exceptionally high standards. In a nutshell, Google expects healthcare content providers … Continue reading
Better Content Marketing for Medical Practices When it comes to finding the best healthcare content strategy, you need a plan for choosing the right medium and messaging. You must decide whether you should create a blog post or a web … Continue reading
Medical content marketing helps your healthcare practice attract new patients, engage current patients, and gain recognition as a thought leader in your medical specialty and community. If your healthcare practice hasn’t yet used content marketing as part of your overall … Continue reading
With so much happening all around us every day, it’s difficult to find sufficient time for the things we must do, much less the things that we want to do. So, it’s natural to seek out the most expedient, time-saving … Continue reading
Social proof is one of the most useful marketing tools to promote your medical practice. Seeing existing patients’ happiness and success is a proven way to increase prospective confidence, leading to increasing patient flow. According to several reports, online reviews … Continue reading
“Content marketing is the only healthcare marketing that’s left.” These words of Seth Godin (spoken over 11 years ago) look more prophetic with each passing year. In 2020, a higher number of medical practices are seeing the light and embracing … Continue reading
According to various statistics, the majority of businesses (and doctors are not an exception) have started to include video content in their marketing plans. This trend is fueled by healthcare marketers believing that video marketing gives them a good ROI. … Continue reading
It seems marketing and brand promotions are everywhere. Sometimes blocking us from watching YouTube content, and sometimes disguised as blog posts with titles like “11 Secrets to Succeed Overnight,” marketing is becoming harder to run away from. In the middle … Continue reading
