As a doctor, you must go through many years of schooling, then work for years to acquire the technical acumen and treatment skills you need to be successful at your chosen profession. Then, after you’ve dedicated massive amounts of time … Continue reading
How to do a Competitive Market Analysis in Healthcare If you really want to take your healthcare practice marketing to the next level, you must build a deeper understanding of your competitors’ strengths and weaknesses. To that end, performing a … Continue reading
Have you ever considered investing in healthcare Facebook ads? Or thought about those Instagram ad campaigns that drive conversions? If you’re not taking paid social media advertising seriously this year, you’re missing a massive opportunity to attract new audiences, increase … Continue reading
If you haven’t yet heard about over-the-top (OTT) advertising and marketing or connected TV (CTV) streaming, you will soon. Connected TV, also known as over-the-top media streaming, describes a whole new frontier for targeted marketing campaigns. These terms are relatively … Continue reading
Over the past few years, the Practice Builders team has had the pleasure of working with several healthcare providers that are referred to as “disruptors.” You may be asking yourself, what is a ‘disruptor’ and how do I qualify. Let’s … Continue reading
Ask any successful medical practitioner how they stay updated or found success, and chances are you will find overlapping patterns of long work hours and continuous self-education. While reading books and online medical literature are some of the best ways … Continue reading
Whether you’re just getting started with your Chiropractic Practice or have been around for years, the heat from the ongoing pandemic and the intensifying competition can cause a major effect on business strategies. If you have visited LinkedIn or Facebook … Continue reading
Finding the right digital marketing agency for healthcare professionals can take your marketing to the next level. With a team that understands your growth goals and challenges, you’ll unlock some unbelievable results by partnering with the right digital marketing agency … Continue reading
Just because patients are leaving glowing reviews of your practice on social networks doesn’t mean they’ll schedule their next appointment with you. Yes, you heard it right. Retaining patients is harder than acquiring them in the first place! Want to … Continue reading
The healthcare marketing funnel looks something like this: Awareness, Consideration, Evaluation and Decision. Usually, traditional marketing strategies are responsible for the first part of the funnel, and then sales take over. However, digital transformation has changed – and is continuing … Continue reading
