“How do I drive more traffic to my dental practice website?” That thought crosses the mind of every dental practitioner at some point. Maybe you too have sunk time and effort into setting up your office, only to open up … Continue reading
If you are a healthcare marketer, the odds are that web analytics is an important part of your toolkit. With its immense adoption in the market, chances are very bright that the tool you are using is Google Analytics. Undoubtedly, … Continue reading
The drastic transformation of the customer journey means patients are now in the driver’s seat. Not only this ‒ informed and aware patients are taking the lead and steering the course of their treatment. With so many choices empowering them … Continue reading
Without high-quality leads, your medical practice will most certainly collapse. Leads are the potential patients who can become regular patients and ambassadors of your practice if you play your game right. Sure, a practice may have several key goals, but … Continue reading
Healthcare marketers are beefing up their investments in content. However, in order to leverage those investments, they will have to put some time and effort into learning the new rules for healthcare SEO, or search engine optimization. The days of … Continue reading
When you are working hard to increase your website’s search performance, one of the things that you should do is to reduce a high bounce rate. Bounce rate is the percentage of all visitors who enter and exit on the … Continue reading
Do you know that dental practices that take on a structured approach toward patient conversion are twice as likely to see an increase in profits? Here are a few compelling stats to get you thinking: You have less than eight … Continue reading
When most people hear about search engine optimization (SEO), they think of researching keywords and building links. While this is somewhat correct, that is not all there is to modern SEO. These days, analytics and content play a significant role … Continue reading
Are you flushing your precious marketing dollars down the drain? If you cannot track how much revenue you are generating from the various marketing activities, you may end up wasting A LOT of money on activities that will never yield … Continue reading
As a medical practitioner, your ultimate goal of having a website is to provide patients the information to learn more about your practice and services. Hopefully, those informed patients will make an appointment or contact your practice, resulting in a … Continue reading
