Try Doing Something You Have Never Done Before When it comes to marketing your practice, it’s easy to fall into a rut, trying the same strategies year in and year out and hoping for a different (and much better) result. … Continue reading
Focusing on Your Key Decision Makers Boosts Your Practice’s Profitability As a doctor and business owner, it is vitally important that you understand who your key decision makers are. Fact is, these key decision makers are responsible for generating over 70% of your … Continue reading
Familiarity Breeds Credibility Familiarity Breeds Credibility People will buy much more, and more often, from you if they have heard your name before. In marketing, familiarity definitely breeds credibility, providing what the public has heard is positive. If potential patients/clients … Continue reading
Knowing who your marketing messages should be aimed at (and tailoring your messages accordingly) is going to be critical to your marketing success. For example: A client recently asked us for an assessment of his self-created print ad. This ad … Continue reading
The Three Most Important Words in Marketing Test. Track. Adjust. They are the three most important words because they summarize neatly and succinctly what marketing is really about. Let’s take a closer look at what they mean in marketing terms. Test – … Continue reading
Webinar: 7 Ways Social Media Can Bring Awareness To Your Practice REGISTER NOW! Social networks and blogs are changing how potential patients find your practice, how and where they share their experiences and, eventually, where they will spend their time and … Continue reading
According to the American Medical Association’s subcommittee on health literacy, only 35% of physicians know anything about literacy in America. Which means that nearly two-thirds of doctors don’t know that 22% of adult Americans are functionally illiterate and another 27.5% … Continue reading
Look at Your Practice Through Your Patients’ Eyes Has your practice experienced a decline in patient visits, new patients and new patient inquiries? Have you seen an increase in cancellations and no-shows? Would you like to know how some practitioners … Continue reading
How to Market to American Healthcare Consumers The average American consumer reads at a 5th-6th grade level. Yet most doctors and medical staff write to them at a 10th-12th grade level… and that’s just half of the communication problem. The … Continue reading
Market Online With Effective, Inexpensive Email One of the most effective and inexpensive ways to reach patients and referrers is through email. Many marketing savvy physicians are now using email blasts with excellent results. You can too. If you are … Continue reading
