Dr. Brooks used to count on a steady 50-60 patients a day at the family practice that he runs with his spouse. No longer. Even as medical practices prepare to treat a surge of people with COVID-19 symptoms, patients avoiding … Continue reading
Finding and implementing useful marketing ideas for nursing homes is not an easy feat. What was helpful (and popular) five years ago may not work at all today. New, powerful strategies are transforming the ways to grow your nursing home daily. … Continue reading
Did you know, that seven in every 10 Americans are active on at least one social network? (Source) In fact, most of us open up a social networking site on our phone first thing every morning. As a result, medical … Continue reading
Every dental practitioner wishes he/she had more patients, and there are only two ways of making that happen. Either you reach out to prospects or prospects come to you. Over the last decade or so, the second option has become … Continue reading
The last few weeks have been tough for all of us as we navigate a new normal amid the COVID-19 pandemic. From a personal standpoint, we are exercising social distancing by staying inside and canceling plans. Professionally, most of us … Continue reading
Travel is restricted. Schools and colleges have closed down. Businesses are shuttering. Stock markets are nose-diving. More than 50 percent of the earth’s population is under lockdown. Millions are impacted, and thousands have died. Even the two world wars didn’t … Continue reading
Three months ago, the world was a different place. And then the coronavirus came, and everything changed. The pandemic is rattling the world as a whole, and businesses, including medical practices, are scrambling to manage this pandemic – both internally … Continue reading
While the work involved in repairing your damaged online reputation might seem overwhelming, it does not have to be. There is an easy yet powerful way to change the online conversation surrounding your medical practice: blogging! Google places a high … Continue reading
Healthcare search engine optimization (SEO) for doctors is continually changing. Gone are the days when it was possible to rank a website within days just by including spammy backlinks and stuffing keywords. Google’s algorithm is way smarter now, and the … Continue reading
Word-of-mouth is more critical than ever in the healthcare industry. Online reviews are available for every specialty, and according to a study by BrightLocal, nearly 9 in 10 customers read online reviews, and 72 percent use positive reviews to determine … Continue reading
