If recent events are any indication, the expected influx of 30+ million new patients entering the American healthcare system may be a long way off. And with so many doctors exiting private practice for paid jobs in hospitals or large … Continue reading
Did you know that the healthcare industries in the U.S. and Europe are actively pursuing social media outlets in promoting their business? While many doctors and dentists are somewhat cautious about joining the trend, it can’t be denied that social … Continue reading
What is branding and why do you need it? It’s a question doctors and dentists ask all the time. So let’s begin by defining what it is. At the most fundamental level, branding feeds our basic human need to distinguish … Continue reading
Teaser: It shouldn’t surprise you to learn that there’s a “black hole” in practice marketing that can be as devastating as any in the universe. It’s the black hole of lost phone calls and it’s costing practitioners a fortune… If … Continue reading
Having a Facebook “Like” page can help grow your practice by giving people a place to come where they can learn more about your practice and connect with you, often before they’ve ever even set foot in your office. And … Continue reading
You want more patients and professional referrals online. But you don’t have the time or resources to build your website, do search engine optimization, write blogs, build Facebook pages or tweet. With so many new services available, where do you … Continue reading
What Every Healthcare Practice Must Know About Gaining and Retaining Referrals. By Howard B. Edgar, Senior Director of Creative Services, Practice Builders With so much competition and the healthcare landscape changing rapidly, referrals don’t come as easily as they used … Continue reading
Medical Marketing How to Increase Your Referrals Asking for referrals is one of the best ways to grow your healthcare practice, yet many practitioners simply don’t ask. Why? Because they’re uncomfortable or simply don’t know how. Lori Waltz, Practice Builders … Continue reading
Healthcare Practice Marketing Using the Internet to Market Your Practice How do you effectively use the Internet to market your healthcare practice? Do you need just a website, or do you need a web strategy? Jonathan Vidal, Senior Director of … Continue reading
Medical Practice Marketing- Why You Should Brand Your Medical Practice How do you brand your medical practice so that patients understand the unique benefits you offer and why you are the best practitioner to help them? Why you should develop … Continue reading
